The document discusses IBM's cloud computing portfolio and services. It provides an overview of Softlayer, which IBM acquired, including that Softlayer has over 21,000 customers, 100,000 servers across 13 data centers. It also discusses how IBM is positioned as a visionary leader in cloud services and provides examples of IBM's cloud solutions for gaming, big data, mobility and social. The document encourages attendees to take advantage of IBM's starter package for enterprises to identify cloud workloads and get infrastructure and training support.

1. © 2014 IBM Corporation
Le Cloud, juste un nuage ?
Smart performers use Cloud to build a Smarter Enterprise
Oliver Bethmann, IBM
03 Juin 2014

2. © 2014 IBM Corporation
2 Portfolio Cloud IBM
3 Connaissez vous Softlayer ?
4 Cloud en action
1 Introduction
Agenda
2

3. © 2014 IBM Corporation
Introduction
3
http://www.youtube.com/watch?v=kFUaFIfNAH4

4. © 2014 IBM Corporation
Respondent distribution (spanning 13 countries and 24 industries)
*Growth markets surveyed: Brazil, China, India, Poland, South Africa, Australia, Singapore. Mature markets surveyed: Canada, France, Germany, Japan, UK and USA. To smooth possible geographic distortions, responses were weighted based on an
IBM assessment of each country’s total IT spend.
Source: IBM Center for Applied Insights Under cloud cover: How leaders are accelerating competitive differentiation
For more info, visit: ibm.com/ibmcai/globalcloudstudy
CIO
Other IT
Geo
40%
60%
Growth
markets*
Mature
markets
28%
22%38%
12%
Other LOB
Role
C-Level LOB 21%
15%
19%
26%
19%
Organization size
(# of employees)
2,500-
4,999
5,000-
9,999
10,000+<1,000
1,000-
2,499
19%
Cloud is impacting organizations
we surveyed more than 800 cloud decision makers and users from around the world
How leaders are accelerating competitive differentiation ?

5. © 2014 IBM Corporation
Think cloud is just an IT obsession? Business leaders disagree
Cloud is extremely important to overall business success
Strategic interest of Line of Business (LOB) in cloud will soon surpass IT’s
“Cloud” was defined as encompassing application, platform or infrastructure as a service as well as private, public or hybrid delivery models.
Source: IBM Center for Applied Insights Under cloud cover: How leaders are accelerating competitive differentiation
For more info, visit: ibm.com/ibmcai/globalcloudstudy
IT 18% increase
Today In three years
LOB 112% increase
58%
49%
72%
34%

6. © 2014 IBM Corporation6
Cloud Terminology
Client
data center
IBM designed
& operated
Client
data center
IBM owned
and operated
IBM
data center User AUser BUser C
User D User E
User AUser BUser C
User D User E
Shared
cloud
Enterprise C
Enterprise B
Enterprise A
Hosted
private cloud
Managed
private cloud
Public
cloud
Client designed
& owned
Private
cloud
Mainframe – Client/Server - Cloud
Mainframe Client-Server Cloud

7. © 2014 IBM Corporation
Infrastructure
as a Service
Business
Process
as a Service
Software
as a Service
Platform
as a Service
Hybrid Cloud
Technologies
Cloud Platform
Technologies
Cloud
Infrastructure
Technologies
Cloud
Management
Services
Cloud Strategy and
Design
Cloud
Implementation
Cloud Migration
Services
Expert Integrated
Systems
IBM’s Cloud engagement roadmap

8. © 2014 IBM Corporation
3 Connaissez vous Softlayer ?
4 Cloud en action
2 Portfolio Cloud IBM
1 Introduction
8

9. © 2014 IBM Corporation
Internet of
Everything
Internet of Things
Internet of Information
Internet of People
You use Cloud anyway, it is a question of what Hybrid you use

10. © 2014 IBM Corporation
The IBM SmartCloud Framework is the base for our solutions.
Business Process as a Service
Software as a ServicePlatform as a Service
Infrastructure as a Service
Enables private/hybrid cloud service delivery and
management
Cloud Enablement Technologies
Secure and scalable cloud managed services
platform
Managed Cloud Services
Pre-built Cloud SaaS business applications
and solutions
Cloud Business Solutions
Infrastructure as a Service

11. © 2014 IBM Corporation
Business Process
as a Service
Software
as a Service
Platform
as a Service
Infrastructure
as a Service
Smarter Commerce
Smarter Analytics
Smarter Cities
Smarter Workforce
Watson solutions
Software solutions
Middleware
solutions
SOFTLAYER
IBM SmartCloud
Enterprise +
Infrastructure solutions
IBM’s full breadth of cloud offerings supported by IBM Acquisitions

12. © 2014 IBM Corporation
2 Porfolio Cloud IBM
4 Cloud en action
3 Connaissez vous Softlayer ?
1 Introduction
12

13. © 2014 IBM Corporation13
Top 100,000 Sites
By Hosting Provider
Source: Hostcabi.net
Founded
Clients
2005
21.000 in 140 countries
Servers
Contact
100.000
- Virtualised offerings
- Bare metal offeirngs
-> http://www.softlayer.com/
Employees 685
Data centers 13 + 15 new to be built
SoftLayer overview

14. © 2014 IBM Corporation14
100,000SERVERS
21,000CUSTOMERS
22,000,000DOMAINS
SoftLayer overview

15. © 2014 IBM Corporation
2 Portfolio Cloud IBM
3 Connaissez vous Softlayer ?
4 Cloud en action
1 Introduction
15

16. © 2014 IBM Corporation16
IBM SoftLayer - UPGRADED from Niche
to Visionaries quadrant
Google - New add, positioned below IBM
in Visionaries quadrant
Microsoft - UPGRADED from Visionaries
to Leaders quadrant
CSC - DOWNGRADED from Leaders
to Visionaries quadrant
Rackspace - DOWNGRADED from Visionaries
to Niche quadrant
Verizon - DOWNGRADED from Challengers
to Visionaries quadrant
Dimension Data - DOWNGRADED from Challengers
to Niche quadrant

17. © 2014 IBM Corporation17
Gam
ing
Gam
ing
Big
Big
Data
Data
M
obility
M
obility
Social
Social

18. © 2014 IBM Corporation18
Starter Package for Enterprise
Workshop - 1Day to identify and prioritise workloads
Cloud Infrastructure – 6 months for free
Hands-on-Training

19. © 2014 IBM Corporation
Oliver Bethmann
+41 58 333 41 90
obet@ch.ibm.com
@oliverbethmann
www.linkedin.com/in/oliverbethmann
www.xing.com/profile/oliverbethmann
Chemin de Blandonnet 8
CH-1214 Vernier
Data Center Service Leader DACH
ITS Switzerland
Thank you
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