The document summarizes IBM's Cross-channel Marketing Optimisation solution. It discusses how customers interact across multiple channels now and expect a coordinated experience, but marketers often operate in silos. The solution aims to enable cross-channel marketing by managing budgets and processes, analyzing customer data, deciding on optimal messages, and delivering engaging communications across channels in real-time. It provides an overview of the capabilities needed for cross-channel marketing and how the solution integrates marketing automation, analytics, and messaging to deliver a consistent customer experience and increase marketing performance.
So, what are the changes that we see having the greatest implications for insurance company and the industry overall?
So, what are the changes that we see having the greatest implications for insurance company and the industry overall?
So, what are the changes that we see having the greatest implications for insurance company and the industry overall?
USAA - Largest volume Interact user: 2.5 million transactions per hour, average 26 million per dayRabobank - offers selected and presented by Interact get 2x as many click-throughs as previous offers;80% of the messages presented are services messages, 7% are commercial/marketing messages