1. The document discusses digital advertising solutions and products that can be provided to auto dealers, including digital advertising assets, specialized microsites, landing pages, and campaign management services.
2. It notes that spending on digital advertising by auto dealers is projected to increase 84% over the next 5 years, and digital advertising represents a major revenue growth opportunity.
3. The document advocates that dealers should shift advertising spending from newspapers to digital advertising formats like video and paid search.
Kelley Blue Book Presentation
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Jorij Abraham, Director of Consulting Unic
Jorij Abraham, Director of Consulting bij Unic en voormalig manager eCommerce bij Magazijn de Bijenkorf, TUI en Sanoma, presenteert 100 Best Practices op het gebied van Omnichannel. In zeer korte tijd wordt u geïnspireerd met hoe u nieuwe media kunt inzetten voor verkoop. Tevens behandelt hij de valkuilen die horen bij het wisselen van een single- naar een omnichannel strategie.
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Lydie Wolfensperger
AT results at a fraction of the cost. Automotive syndication allows dealers to take control of their marketing and their inventory. It automates the creation of car videos with voice-overs and vehicle specific landing pages (VSLPs aka VDPs). It maintains brand consistency while distributing inventory around the net. In essence it provides unheard of exposure and results for a fraction of the cost of AT alone.
Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience.
Join our Social Learning Network:
http://www.openthinking.ae
Kelley Blue Book Presentation
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Jorij Abraham, Director of Consulting Unic
Jorij Abraham, Director of Consulting bij Unic en voormalig manager eCommerce bij Magazijn de Bijenkorf, TUI en Sanoma, presenteert 100 Best Practices op het gebied van Omnichannel. In zeer korte tijd wordt u geïnspireerd met hoe u nieuwe media kunt inzetten voor verkoop. Tevens behandelt hij de valkuilen die horen bij het wisselen van een single- naar een omnichannel strategie.
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Lydie Wolfensperger
AT results at a fraction of the cost. Automotive syndication allows dealers to take control of their marketing and their inventory. It automates the creation of car videos with voice-overs and vehicle specific landing pages (VSLPs aka VDPs). It maintains brand consistency while distributing inventory around the net. In essence it provides unheard of exposure and results for a fraction of the cost of AT alone.
Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience.
Join our Social Learning Network:
http://www.openthinking.ae
What the hell are my ads doing? A look into Multi-Touch Attribution - Present...Ian Cruickshank
Many dealers have heard that it’s important to have a good “digital advertising mix” in order to be the most successful. However, SEM, organic and direct sources seem to be consistently at the top of the list when they look at their Google Analytics conversion source reports.
If this is the case, then many dealers may be asking themselves “why do I need to have other marketing channels in my marketing mix?” and, more importantly, “what the hell are my other ads doing?”
Join this session to learn how your marketing mix works as a whole, how to measure its impact, and how to get digital multi-touch attribution without spending additional funds by using your existing Google Analytics.
Primary Learning Objectives:
* Learn how to get multi-touch attribution for FREE using your existing Google Analytics account.
* Learn how your digital advertising works together to help you convert.
* Finally find out what your other ads are doing.
Don't get owned marketing your Certified Pre-Owned Inventory (CPO) - Presente...Ian Cruickshank
Bring CPO Marketing to the Next Level
We know that pre-owned shoppers evaluate cars differently than new car shoppers. Pre-owned buyers evaluate the make, model and the individual vehicle, while new car shoppers typically only evaluate the model and trim.
However, many OEMs still market their CPOs the same way they market their new vehicles: through branding and incentives but not down to the individual vehicle.
Luckily, dealerships have been marketing individual vehicles for years and have made amazing strides at optimizing inventory based marketing. Come learn about the technology and optimization tips that OEMs can use to bring CPO marketing to the next level.
You’ll learn:
Which dealership marketing techniques can easily translate to CPO campaigns
What advances in technology have been made to enable better marketing
New metrics to gauge success for CPO campaigns
Here is a presentation to initiate your colleagues, Business decision makers around the ROPO phenomena, ROPO effect, why doing Web-to-store devices...
reuse it, complete it, challenge it...
If you have any question nicolas.prigent@gmail.com.
via www.web2store.fr
Amazon: friend or foe?
This presentation looks at the ways to work with Amazon, its opportunities and threats for brands and the winning distribution strategies for you.
Beyond B2B Consumerization: How Instant Commerce™ in B2B Changes the Future o...SAP Ariba
So what’s the next big thing in B2B e-commerce? Participate in this session to learn how B2B e-commerce is going beyond consumerization to instant commerce. We will examine: what factors will lead to B2B sector consolidation; who benefits when demand chains meet supply chains; what is driving the new Era of Instant Commerce™; and which new business models will profit from this new era.
Impact Of Digital Marketing On Automobile IndustryOmnePresent
Automobile industry is well known for being forward of turn in almost every field
This sector is acknowledged for its newness, for using science to motivate technology, for examining unique concept to shape things in a better way
Still when it comes to digital marketing, automotive industry needs to work more to continue or increase their market share in 2015
Car Dealer Internet Battle Plan Strategy - Content, Impressions, Traffic, Int...Social Media Marketing
Ralph Paglia's Car Dealer Internet Battle Plan Strategy focuses on 6 key elements;
1. Social Media Based Content
2. Advertising Impressions
3. Traffic to Destination Sites
4. Interaction and Engagement with Consumers
5. Process for Lead Management
6. Sales Process for Showroom Conversions
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
What the hell are my ads doing? A look into Multi-Touch Attribution - Present...Ian Cruickshank
Many dealers have heard that it’s important to have a good “digital advertising mix” in order to be the most successful. However, SEM, organic and direct sources seem to be consistently at the top of the list when they look at their Google Analytics conversion source reports.
If this is the case, then many dealers may be asking themselves “why do I need to have other marketing channels in my marketing mix?” and, more importantly, “what the hell are my other ads doing?”
Join this session to learn how your marketing mix works as a whole, how to measure its impact, and how to get digital multi-touch attribution without spending additional funds by using your existing Google Analytics.
Primary Learning Objectives:
* Learn how to get multi-touch attribution for FREE using your existing Google Analytics account.
* Learn how your digital advertising works together to help you convert.
* Finally find out what your other ads are doing.
Don't get owned marketing your Certified Pre-Owned Inventory (CPO) - Presente...Ian Cruickshank
Bring CPO Marketing to the Next Level
We know that pre-owned shoppers evaluate cars differently than new car shoppers. Pre-owned buyers evaluate the make, model and the individual vehicle, while new car shoppers typically only evaluate the model and trim.
However, many OEMs still market their CPOs the same way they market their new vehicles: through branding and incentives but not down to the individual vehicle.
Luckily, dealerships have been marketing individual vehicles for years and have made amazing strides at optimizing inventory based marketing. Come learn about the technology and optimization tips that OEMs can use to bring CPO marketing to the next level.
You’ll learn:
Which dealership marketing techniques can easily translate to CPO campaigns
What advances in technology have been made to enable better marketing
New metrics to gauge success for CPO campaigns
Here is a presentation to initiate your colleagues, Business decision makers around the ROPO phenomena, ROPO effect, why doing Web-to-store devices...
reuse it, complete it, challenge it...
If you have any question nicolas.prigent@gmail.com.
via www.web2store.fr
Amazon: friend or foe?
This presentation looks at the ways to work with Amazon, its opportunities and threats for brands and the winning distribution strategies for you.
Beyond B2B Consumerization: How Instant Commerce™ in B2B Changes the Future o...SAP Ariba
So what’s the next big thing in B2B e-commerce? Participate in this session to learn how B2B e-commerce is going beyond consumerization to instant commerce. We will examine: what factors will lead to B2B sector consolidation; who benefits when demand chains meet supply chains; what is driving the new Era of Instant Commerce™; and which new business models will profit from this new era.
Impact Of Digital Marketing On Automobile IndustryOmnePresent
Automobile industry is well known for being forward of turn in almost every field
This sector is acknowledged for its newness, for using science to motivate technology, for examining unique concept to shape things in a better way
Still when it comes to digital marketing, automotive industry needs to work more to continue or increase their market share in 2015
Car Dealer Internet Battle Plan Strategy - Content, Impressions, Traffic, Int...Social Media Marketing
Ralph Paglia's Car Dealer Internet Battle Plan Strategy focuses on 6 key elements;
1. Social Media Based Content
2. Advertising Impressions
3. Traffic to Destination Sites
4. Interaction and Engagement with Consumers
5. Process for Lead Management
6. Sales Process for Showroom Conversions
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Digital Media Marketing for Auto DealersPatsy Stewart
This presentation is targeted for Auto Dealers to help them gain awareness of digital media and see how they can integrate social media with their traditional marketing. The automotive industry is ready for this move, dealers need to understand it.
Automotive Social Media Marketing Presentation from 2010 NADA ConventionRalph Paglia
This is the Automotive Social Media Marketing, Online Reputation Management, Internet Reputation Management, and Car Dealer Reputation Management Presentation from Ralph Paglia's workshops at the 2010 NADA Convention in Orlando, FL... Learn more about automotive social media and how car dealers can successfully leverage this channel to achieve their marketing, communication and customer relationship management (CRM) objectives at http://www.ADPsocial.com/ and check out the official site at http://www.SocialDealer.BZ
Automotive Digital Advertising for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
6. Winners and Losers in the World of Automotive Advertising Dealer spending in Digital Advertising to increase 84% during the next 5 years 2006 through 2011 Overall Auto Advertising by Media Channel ($ Millions)
7. Revenue Growth Opportunities Digital Advertising products and services represent the single most significant revenue growth opportunity for ADP Digital Marketing in the next 24 months.
8. Objective Opportunity Analysis Where will Dealers shift money from so that Digital Advertising does not increase their operating costs?
9. Client Benefit Validation Why should ADP guide Dealers towards shifting money from newspaper into Digital Advertising?
10. Until now, the way to connect local auto dealers with potential buyers online has been through paid listings and banner ads. These two formats have comprised the majority of online advertising since the inception of the Internet. The proliferation of free-listing sites like Craigslist, Google Base and MySpace and the rising popularity of paid search - helping dealers drive traffic to listings on their own sites - clearly threatens the dominance of traditional online advertising formats for car dealers. Two formats in particular have recently captured the interest of auto dealers: online video and paid search. We see These formats surpassing all other Forms of local online dealership advertising by 2012. Automotive Online Future: Video & Paid Search
11. Tier 1, 2 and 3 New Vehicle Advertising Newspaper, Radio and Direct Mail currently consume 42.4% of dealer ad budgets, with Online advertising getting 5.7%... Over 70% of car buyers use the web to determine the vehicle and the dealer for their next purchase.
12. Online Advertising Conquers Used Car Marketing The shift from analog to digital advertising continues to accelerate with Online projected to pass Newspaper advertising for used car sales before the end of 2007.
13. 16,266 Online Car Shoppers driven to Dealer’s Sites in 4 months. $1.90 Cost per Online Car Shopper that actually clicked through to Dealer’s web site $1.51 Cost per 1,000 Online Car Shopper views of Dealer’s online advertisements Online Car Shoppers saw Dealer’s Ads 20,536,600 times in 4 months.