This project is about the various strategies that are used by the Hero motocorp and the various aspects of the company. the contents in the project are.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
-Creating Marketing Plan for Volkswagen\’s new product: The Blizt electric car.
- Utilizing different maketing techniques such as SWOT, market research, etc, to identify target customers and best marketing channels to reach them
-Conducting strategic plan to market the product to receive the best result.
This project is about the various strategies that are used by the Hero motocorp and the various aspects of the company. the contents in the project are.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
-Creating Marketing Plan for Volkswagen\’s new product: The Blizt electric car.
- Utilizing different maketing techniques such as SWOT, market research, etc, to identify target customers and best marketing channels to reach them
-Conducting strategic plan to market the product to receive the best result.
Its a presentation on strategies followed by BMW in different phase es and departments in the organisation.
Data collected from secondary sources (like websites,thesis,and reports) for this PPT
This course provides comprehensive strategies, tactics, examples and tips for everybody involved in marketing and selling lubricants. It gives managers, planners, marketers, salespeople, product developers and support staff the skills required to achieve significant competitive advantages and improved profits. It will also help operational and technical staff understands why their roles are so important. All the trends and future key issues for marketing and selling lubricants will be presented and discussed, on both a global and regional basis.
Marketing strategies in automobile industry in indiaRaagini m
EXECUTIVE SUMMARY
Marketing is the action or business of promoting and selling products or services, including market research, strategies, advertising, etc.
Indian Automobile Industry is one of the largest in the world. It contributes to 7.1% of country’s GDP.
In this research, the marketing strategies that are taken up by the automobile manufacturers to grow and sustain in the Indian Market is discussed. This research is secondary in nature. For this purpose, two of the leading automobile companies are taken – Tata Motors Ltd and Hyundai Motors India Ltd (HMIL).
3 major criteria are taken to carry out this research:
a) 4P’s of Marketing
b) SWOT analysis
c) Pest Analysis
Conclusion – Tata Motors is in a better position than HMIL due to the following reasons:
Tata has a well-established brand name
It is almost in all segments of the automobile market.
It is socially more active and giving than HMIL
Its a presentation on strategies followed by BMW in different phase es and departments in the organisation.
Data collected from secondary sources (like websites,thesis,and reports) for this PPT
This course provides comprehensive strategies, tactics, examples and tips for everybody involved in marketing and selling lubricants. It gives managers, planners, marketers, salespeople, product developers and support staff the skills required to achieve significant competitive advantages and improved profits. It will also help operational and technical staff understands why their roles are so important. All the trends and future key issues for marketing and selling lubricants will be presented and discussed, on both a global and regional basis.
Marketing strategies in automobile industry in indiaRaagini m
EXECUTIVE SUMMARY
Marketing is the action or business of promoting and selling products or services, including market research, strategies, advertising, etc.
Indian Automobile Industry is one of the largest in the world. It contributes to 7.1% of country’s GDP.
In this research, the marketing strategies that are taken up by the automobile manufacturers to grow and sustain in the Indian Market is discussed. This research is secondary in nature. For this purpose, two of the leading automobile companies are taken – Tata Motors Ltd and Hyundai Motors India Ltd (HMIL).
3 major criteria are taken to carry out this research:
a) 4P’s of Marketing
b) SWOT analysis
c) Pest Analysis
Conclusion – Tata Motors is in a better position than HMIL due to the following reasons:
Tata has a well-established brand name
It is almost in all segments of the automobile market.
It is socially more active and giving than HMIL
Rescuing Auto Dealership Service Profits Through Trust and Price TransparencyCars.com
Cars.com Manager of Dealer Training, Jack Simmons, new data from research firm Gfk at the 2014 DrivingSales Presidents Club Most Valuable Insight competition.
Data Marketing Automotive Premium + Performance 27 10 093d interactive
performance products for the automotive industry.
This is fo you to slice and dice according to your needs as the presentation is around 20 slides long.
It includes case studies and pricing for each product as well as 2 proposals for a 20K budget.
International marketing and communications agency specializing in Automotive, Motorsport and High Performance Technologies, based in Silverstone, UK and Detroit, US
Canadian Marketing Association student competition (SickKids)Evonne Chen
The goal was to enhance existing donor relationships and increase donation amount for SickKids Foundation. The strategy was to create an emotional connection with donors by sending donors children's handmade art. We believe that physical presence and emotional connection help strengthen donor relationships and therefore increase donation amount.
Navigating Mobile Marketing: Automotive Retailers Guide to Winning Mobile Sho...Cars.com
In 2014, mobile usage will surpass desktop usage, and with this rapid smartphone adoption, consumers are relying on their devices to determine what and where to buy. Automotive purchases are no different. In fact, at Cars.com, nearly half of all traffic now comes from smartphones and tablets.
This presentation includes findings on dealer shopper behavior and on-the-lot mobile usage from research conducted Cars.com with Placed, Inc. and tips for effectively marketing to mobile shoppers to reinforce your brand across platforms.
It covers:
• How shoppers are using mobile devices throughout their research, including on-the-lot, to decide what and where to buy
• How to take a mobile-first approach to your marketing and showroom experience
• How to overcome showrooming and turn mobile shoppers into sales
Joshi Inc. is an "IT and Marketing Solutions" company, that specializes in Web & Mobile Application Development, Web Design and Social Media Marketing. We also offer Creative services in the areas of Branding and Graphic Design.
SNAPPIE APP is a super simple event marketing app which allows event staff to take branded photos & videos of guests to be shared instantly. It increases exposure on social media for events and sponsors through organic reach. All of this, while collecting quality data like never before. www.snappie.co
It’s rare for today’s consumers to buy anything without first checking online reviews, and that includes decisions about where to take their vehicle for maintenance and repair. While most dealerships have made great strides in managing their online reputation, service reviews are often left at the wayside, giving independent repair shops and franchise chains a leg up when it comes to digital shoppers.
learn how to put your service department’s best foot forward with online reviews, including how to:
• Build up your dealership’s online reputation with reviews of your service department
• Encourage service staff to ask for customer feedback
• Monitor and respond to service department reviews
• Turn positive service reviews into vehicle sales
With new technology continuing to drive the future direction of the automotive industry and with the explosion of e-commerce, retailers of all kinds are scrambling to create compelling shopping experiences that will get customers into their stores.
Access this presentation to help you understand how integrating relevant digital customer experiences into your dealership’s sales and service processes can drive revenue and improve customer satisfaction.
We will show you how you can:
● Create a unique customer experience with onsite touchscreen kiosks and in-store connectivity to guest phones and tablets.
-Strengthen customer loyalty with touchscreen applications that make dealer service more efficient and more transparent.
● Examine opportunities for extending your reach by placing digital kiosks in a shopping mall or other public space.
● Consider key factors when choosing equipment, including size, sound, format, placement and light.
To learn more visit: https://www.viewpointkiosks.com
Scott Pechstein – Why buying 3rd party is still the most efficient advertisementSean Bradley
Autobytel has partnered with Polk to track sales results on all Autobytel New and Used Car Quote Requests. Polk matches these leads to State Registration data for all 50 States. Scott will discuss numerous standard reports that include: Close Rate by Source, Close Rate by Make, Crossover between Makes (submitted a lead for a Toyota and bought a Nissan), Crossover between New and Used (submitted a lead for New and bought Used), and Time in Between Lead Submissions and Purchase. Most importantly, what can dealers can do with this information will be discussed. By the end of this discussion, you may redefine who your “competition” really is and refine your Internet Sales process. For a Toyota dealer, you may find you aren’t losing business to the local Toyota store, rather, to the used independent across town.
NGG Automotive presentation at the E.N.G. Automotive Retail & Distribution summit in Berlin was about "Dealers and OEMs in the Omni Channel World – The shift from a traditional to an Omni-channel organization".
The presentation was presented by Rami Jaulus, NGG Automotive Owner & President, Customer & Omni Channel
Strategy Leader
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s, facilitated this session and helped attendees understand the tools, technologies and techniques today’s auto body and repair shops need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.
“Marketing To, Selling and Servicing the Connected Consumer.”asTech
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate! Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s, facilitated this session for an AKZO Acoat Meeting in Wilmington,NC and helped attendees understand the tools, technologies and techniques today’s auto body and repair shops need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”
On-Demand Webinar Parts eCommerce & Megatrend Impacts on Aftermarket Parts SalesAshok Kartham
The shift of service-parts to online sales channels is large and growing. Longer-term megatrends will further disrupt OEM parts sales – making your transition to parts eCommerce more urgent – and impacting how best to transition to parts eCommerce.
Download On-demand webinar recording at (https://info.m-ize.com/webinar-on-parts-ecommerce-megatrend-on-aftermarket-parts-sales) hosted by Mize where Ted Fellowes, president of Fellowes Research will share his perspective on Parts eCommerce Megatrends and clarify the opportunities and threats facing OEMs, their dealer networks and other stakeholders. Attendees will come away with insights to guide them through turbulent times ahead.
Webinar Topic: Parts eCommerce & Megatrend Impacts on Aftermarket Parts Sales
Presenters:
Ted Fellowes, President, Fellowes Research
Michael R. Blumberg, CMO, Mize
Eric Marlan, Senior Product Manager, Mize
During this Webinar presented by leading Industry experts, you will learn about:
- OEM ‘AfterSales’ continuing to shift to online channels
- Parts eCommerce reshaping service-parts solutions sector
- Synergies of eCommerce with other fixed-ops solutions driving solution suites
- Advantage partnering with experienced solution providers & experts
Download On-demand webinar recording at (https://info.m-ize.com/webinar-on-parts-ecommerce-megatrend-on-aftermarket-parts-sales)
Presented at the SDL Trados Forums 2013, this presentation evaluates the growing need for translated content, the revenue opportunities and the technologies that help automate the translation process.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
4. OEM and Dealers
• Original Equipment Manufacturers (OEM)
do just that, they make the vehicles
• Dealers are licensed agents of the
manufacturers that allow them to sell the
vehicles at agreed to costs
5. OEM and Dealers
• Sales Targets are set by the OEM for the
Dealer
• Dealers report to regional sales groups while
managing their own sales staff
• Dealers receive an agreed to volume of
advertising, promotional and administrative
support
6. Generating Revenue
• Dealerships are owned and operated by the dealer
principle (the owner)
– They are responsible for all costs associated to running the
dealership
• Dealers make little money from selling the actual cars
• Their main source of revenue is from servicing vehicles
8. Movie Theatre
• Revenue from ticket sales goes back to
the studios
– A small percentage stays with the theatre
• Less in the first couple of weeks, more in the latter
• The theatre makes its revenue from
– Concessions
– Trailers
– Cinema Advertising
9. Concert Stadium
• Majority of revenue goes to performer and
promoter
• The stadium makes its revenue from
– Concessions
– Parking
– In stadium advertising
10. Electronics Retailer
• Very low margins on electronics
• Highly commoditized with active price
comparisons by consumers
• The chain, or store, makes it revenue from
– High margin accessories
– After market warranties
11. Apple
• First generation iPhone / iPad were not
focused on profit, they were focused on
penetration
• The devices are sold at market prices, with
more functionality
• Revenue is generated from
– Apps
– iTunes
– Content, content, content
13. The Marketing Challenge
• Consumers today use digital to research
most purchases, particularly vehicles
• With a long time between purchases it is
very difficult to maintain a relationship with
the consumer that will influence their
future buying decision
14. Making a Decision
• A typical buyer will take 3 months to
purchase a vehicle
– Online Research
– Advice from friends
– Visiting a dealer
15. So why then is the
majority of ad $ focused
on TV?
16. Who owns the Customer?
• Manufactures and Dealers are often at
odds over a number of issues
– Sales Targets vs Sales Support
– Model availability
– Innovative Features
• Maintaining a relationship with the
customer is in the interest of both
– But no one does it really well
27. Owner Portals
• Most manufacturers have developed
owner portals to try to maintain connection
with owners
– Ideally owners are signed up at vehicle
delivery, but with a lot of papers to fill out
already sales staff have been reluctant to add
more
– Signing up after the fact can be arduous
33. Establish ownership
• Assign ownership of a customer based on
proximity to a dealer
– But let the customer ultimately decide what
dealer they want to work from
• One may be for purchase and one for service
• Understand complimentary consumer
behaviour from postal code / zip code
34. Align Forces
• Coordinate activities between Head Office
and Dealer
– Messages should be consistent
– No overlap
– Don’t compete with themselves
• Integrate Service messaging with other
communications
35. Customize and Personalize
• More than name
– Communication preference
– Vehicle preference
– Service history
– Vehicle history
• Learn what you can, and incorporate into
modeling and messaging
36. Lead Time before Next Car
1. Don’t bombard the customer
2. Ask when they want to get involved
3. Engage them at the right time (see 1 & 2)
4. Qualify the lead for the Dealer to engage
effectively
37. Create Advocates
• Develop word of mouth amongst your
drivers and service customers by providing
quality sales and service experiences
• Engage them in their ownership
experience
– Submit photos
– Submit videos
– Share purchases
– Tell Stories about their vehicle
38. Thank You
Devon MacDonald
@devonmacdonald
Linkedin.com/devonmacdonald