Cingular identified a need for consistent training of newly hired retail sales consultants across its stores. It lacked a formal training program, leading to disparities in customer experience. IBM created a blended learning curriculum using synchronous and asynchronous methods including workshops, self-study, eLearning and virtual workshops. This three-phase, eight module program spanning three weeks addressed Cingular's training gap and prepared new hires to quickly begin selling using best practices.