Sales Service Essentials training improves customer service skills by focusing on promoting additional products and services through effective questioning techniques. With increasing competition, every business needs to differentiate itself. Ensuring your sales activity is attentive to your customers’ desires is an ideal place to start. This is an essential, flexible and rewarding experience - and for eligible organisations it is being fully funded by the European Social Fund so there is no cost to you.

1. Sales Service Essentials
With increasing competition, every business
needs to differentiate itself. Ensuring your sales
activity is attentive to your customers’ desires is
an ideal place to start. Sales Service Essentials
training improves customer service skills by
focusing on promoting additional products
and services through effective questioning
techniques.
This is an essential, flexible and rewarding
experience - and for eligible organisations it is
being fully funded by the European Social Fund
so there is no cost to you.
Why you need this training?
• Do your staff have difficulty differentiating features and
benefits?
• Do you offer structured product knowledge training?
• Are your current customer questioning techniques not
providing the answers you need?
Following this training, your business
will have the ability to:
•
•
•
•
Develop successful customer relationships
Question customers more effectively
Promote additional services or products
Understand the selling process
Who is Sales Service
Essentials suitable for?
Sales Service training is essential for anyone
working in a sales environment, particulary
those who have a high degree of direct
customer contact.
If you have more than two people, Sales
Service Essentials can be delivered
exclusively within your business. If you
meet the eligibility criteria this training is
fully funded for new or exisiting employees
aged 19 or over who work at least 16 hours
a week and meet UK residency criteria.
Pathway Group
putting you first

2. The learning in detail
Sales Service Essentials training offers a balance of
on and off the job training, independent study and
the completion of both knowledge and competence
based assessments. The focus is on delivering a high
level of customer service. This is achieved by improving
understanding of the selling process and developing
effective customer questioning skills to enhance the
customer relationship.
Fast facts:
• Delivered over four two-hour
workplace sessions
• Estimated 95 learning hours over 13
weeks
• Suitable for all sales related employees
• Option of additional units to provide a
nationally recognised qualification
Progression
Employees can progress to complete a 12-month Level
2 Customer Service Apprenticeship programme. This
apprenticeship is suitable for any employees working
in a customer-facing role at an operational level, for
more than 30 hours a week and is delivered by our
experienced teams on your site. Partial Government
funding is available subject to eligibility but depending
on the age of the employee you may need to contribute
to the training costs.
How much time do workers need to
be released for and commit to?
Sales Service Essentials training consits of four two-hour
training sessions at your workplace. Learners will need to
complete one workbook, which takes approximately four
hours, and conduct research between these sessions.
Why Pathway Group?
Pathway Group is an established education
and training provider, with over 15 years
of experience. Pathway has developed
its expertise as a NVQ/QCF provider and
supports SMEs with recruitment and
training.
The Sales Service Essentials qualification
has been developed in partnership with
the Skills Funding Agency and awarding
bodies such as EDI, City & Guilds and ILM.
This nationally recognised qualification is
delivered by qualified assessors and we
assure you that the training modules will
increase your employee’s skills.
Next Steps...
To check your organisations eligibility for
funding and to book an appointment with
our business advisors, please contact us on:
Tel: 0121 707 0550 / 0800 955 0870
Email: info@pathwaygroup.co.uk
Website: www.pathwaygroup.co.uk
Pathway Group
putting you first