The HR department of Khoshgovar company organized five training modules from October 2008 to February 2009, delivering a total of 6276 hours of training to sales staff. The modules included Basic Selling Skills, Product Knowledge, Merchandising for sales and delivery teams, and Behavior Towards Customers. Basic Selling Skills training accounted for the majority of hours at 3720. Participant feedback was positive, with 86% satisfied with the training and 88% satisfied with trainers. While Basic Selling Skills training is complete, the other four modules are still ongoing in remaining operating regions.