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© 2012 IBM Corporation
A Strategic Guide to Enterprise Mobility
Dirk Nicol
Director – Mobile Developer Programs
IBM
© 2012 IBM Corporation2
Agenda
 Elements of a Mobile Strategy
 Mobile opportunities and challenges
 Mobile transformation and examples
 IBM’s MobileFirst portfolio
 Moving forward
© 2012 IBM Corporation3
Introducing the Mobile Enterprise
 The next era of computing
 Builds on previous era’s
 Fundamentally different
 Consumerization of IT
 BYOD
 Alters the relationship with
you customer
© 2012 IBM Corporation4
Defining Business Value
Business to Consumer
• Improve customer satisfaction
• Deeper customer engagement and
loyalty
• Drive increased sales through
Personalized offers
• Customer service
• Competitive differentiator
• Improve brand perception
• Deeper insight into customer buying
behavior for up sell and cross sell
• Improve in store experience with mobile
concierge services
Business to Enterprise
• Increase worker productivity
• Improved claims processing
• Increase revenue through sales
engagements
• Extend existing applications to mobile
workers and customers
• Increase employee responsiveness and
decision making speed
• Resolve internal IT issues faster
• Reduce personnel cost (utilizing personal
owned instead of corporate issued
devices)
© 2012 IBM Corporation5
Mobile Challenges
• Higher expectations of user experience and quality
• Highly fragmented set of mobile devices and
platforms lacking portability
• Testing and deployment becomes a major challenge
• Mobile landscape evolves at a much faster pace
requiring more frequent updates
• Mobile security and management
• Threats, Data Loss Protection (DLP), Networks, Mobile
Device Management (MDM)
 New engagement model
© 2012 IBM Corporation6
Mobile Transformation
 App revolution: Context, Intelligence,
Engagement
 The mobile app enters into our daily lives
to help at the moment of need
 Shift of power to the individual but
opportunity for a deeper relationship
 Systems of Interactions
 SoCloDaMo, systems of engagement
and systems of record
 Omni-channel and iterative
 Re-imagined business models
© 2012 IBM Corporation7
© 2012 IBM Corporation8
―Show rooming‖
© 2012 IBM Corporation9
Embracing mobile to win
© 2012 IBM Corporation10
Customer would opt into
the program
Customer swipe card at a
coffee shop
Visa knows the customer
has a love for apparel
Incremental sales lift of
109% for the Gap / Visa
program
Visa knows there is a Gap
store within the mall
where you purchased the
coffee
Visa will send you a
message to get 20-30%
off a Gap purchase
Visa
11fig2
Reaching the right customer at the right time with the next best action
© 2012 IBM Corporation11
Vehicle Health
Monitor
The Digital
Diagnosis
Engagement and
Loyalty
TBC Company
- Rainy day fund
- Roadside assistance
- Reward program
- In store or on device time
saving an education
- Sales associates gets from
behind the counter
- Service explorer
- Where are you in your
ownership lifecycle
© 2012 IBM Corporation12
Using context to add value
Governed
Policy
 Context: On site inside the ER, on the
hospital network, authorized doctor on shift
 Function: All app features
 Data: Full data access and storage
 Security: Single-factor authentication
 Context: At coffee shop, on an unsecured
network, authorized doctor on call
 Function: Designated features only
 Data: Specific encrypted data
 Security: Two-factor authentication
© 2012 IBM Corporation13
11fig11
Reducing steps in daily tasks
Tesco Home
© 2012 IBM Corporation14
Adding Social Insight
Waze
© 2012 IBM Corporation15
Integrating into ones life style and a 360 degree experience
Withings
© 2012 IBM Corporation16
Simplifying daily processes
Flywheel
© 2012 IBM Corporation17
Mobile Business Transformation
 Prioritize on value
 Understand the individuals journey
 Reduce task steps
 Predict the next best action
 Focus on
 Context
 Engagement
 Intelligence
 Foundation
 Organizational and processes
 Iterate
 Choose the right technology capabilities
 Results
 Deeper relationship with customers
 Improve business processes
 More productive employees
 New business models
© 2012 IBM Corporation18
Customer / User Journey Storyboard :: Meet Michael Gibbs
18
er Journey Map
ourney maps visually illustrate a customer's processes, needs, and perceptions over the course of their relationship with your company.
ourney Maps are used to plan customer experience projects and to communicate the goals of these projects with the rest of your
rganization.
A journey map effort gives you an understanding of the breadth of your customers’ interactions — from the perspective of the customer.
© 2012 IBM Corporation19
Organizing around a mobile strategy
1. Define mobile team structure and leadership.
2. Define value goals. What will drive value?
3. Define value indicators and value measurements. What does the customer
want to accomplish?
4. Choose an approach: Define functional patterns and capabilities.
5. Assess gaps: Use a mobile technology framework to assess gaps.
6. Define an overall roadmap and plans based on a mobile framework.
7. Assess against measurements then adjust approach and improve functional
capabilities.
The right technology platform choice is critical
© 2012 IBM Corporation20
IBM MobileFirst
 A comprehensive product portfolio for delivering on a mobile strategy
 End to end capabilities and services that will allow you to differentiate
 Allows you to start where you are today, move quickly, learn from your customers and
improve
© 2012 IBM Corporation21
The IBM Mobile Enterprise Development Lifecycle
Design & Develop
Obtain Insight
Manage
Deploy
Instrument
Integrate
Test
Scan & Certify
© 2012 IBM Corporation22
The IBM Mobile Enterprise Development Lifecycle
Design & Develop
(IBM Worklight)
Obtain Insight
(IBM Tealeaf)
Manage
IBM Endpoint
Manager
Deploy
(IBM Worklight)
Instrument
(IBM Tealeaf)
Integrate
(IBM Cast Iron)
Test
(IBM Worklight &
Rational Test
Workbench)
Scan & Certify
(IBM Security AppScan)
© 2012 IBM Corporation23
What’s new in IBM Worklight 6.0
 Embedded functional testing: Record test cases and play back on multiple devices
 Geo-location toolkit for managing and synchronizing mobile geo data
 Analyze app usage and responsiveness, with seamless upgrade to marketing insight
delivered through IBM Tealeaf customer experience analytics
IBM Worklight
Mobile application platform to speed development and ongoing
management of mobile apps
 Standards-based cross platform
mobile app development
 Connect and synchronize with
back-end systems
 Governance and security at the
application, network and data layer
© 2012 IBM Corporation24
Application runtime
Cross-platform services for the mobile channel (including
client and server components). Client APIs available for
both pure native as well as hybrid development
IBM Worklight: An Overview
Studio
Leading tools for cross-
platform hybrid
development that
maximize code reuse
and enable per-device
optimization
Operational console
Operational management
for deployments, version
enforcement, and
infrastructure access.
Operational analytics
provide real-time insight
into application usage
Application center
A cross-platform
private mobile
application store
focused on the needs
of a development
organization or a team
© 2012 IBM Corporation25
Rich Page Editor (WYSIWYG UI Construction)
 Eclipse perspective for
Worklight projects.
 Optimized layout for
hybrid app development
 Rich page editor: drag-
and-drop, palette of
components, properties
view, beautified outline,
and raw editable source
code
 Changes to code
automatically apparent
in rich page editor, and
vice-versa, for quick
development
© 2012 IBM Corporation26
Improve quality & time-to-value with industry-first
integrated functional testing for mobile apps
 Comprehensive, complete, resilient
functional testing
 Android and iOS, Native and hybrid
 Record, edit, and run on mobile devices
 Same test runs across multiple devices
 Natural language scripts can be used by
developers and non-developers alike
 Streamlined, four-step process
1. Record
2. Author
3. Playback
4. Report
Deliver consistently high
quality across
your mobile app portfolio
© 2012 IBM Corporation27
Transform business processes with geo-location toolkit
Automatic
Check-In
............
SMS, Push
Example: Geo-enriched
hotel check-in experience
At point A,
initiate
automated
check-in
A
 Challenges of geo-location
 Multiple geo modalities–Requires both GPS and
WiFi sampling and interpolation
 Resource intensive –Continuous polling strains
network and battery resources
 Enterprise integration – Meaningful action
requires context from back-end systems
 New toolkit makes geo-location practical
 Efficiently collect geo-location data (both GPS
and WiFi)
 Set policies for acquiring geo data and sending
it in batch
 Trigger business actions when user reaches a
point of interest, or enters/exits a region
 Server-side logic enables meaningful reaction to
important geo events
© 2012 IBM Corporation28
Geo-location Scenarios
Routing trucks arriving at warehouse
Location-aware security for hospital app
Username
Password
Submit
✔
?
Automatic
Check-In
............
…
…… …… ……
Automated hotel check-in
More engaging mall experience
SMS, Push
© 2012 IBM Corporation29
Gain insight with industry-first mobile analytics
 Easily instrument mobile apps
 Analyze app usage and responsiveness– with
upgrade to marketing insight
 Capture analytics that cross between the mobile
application and the server
 Implementation on the Mobile Device
 Embeds IBM Tealeaf data collection library for
efficient collection and streaming of relevant
information
 Implementation on the Worklight Server
 Log exceptions, security issues, and generic log
messages.
 APIs to log activities and location information
 Easily upgrade to Tealeaf server for complete UX
analytics
 Data is stored in a new analytics repository
 BIRT based reports available for backward
compatibility
Analytics
Repo.
Worklight
Server
Server Data
Client Logs
Interact with
the data
Collect, compress and
stream important
information
ReplayHeat map
© 2012 IBM Corporation30
IBM Worklight
Forrester Consulting finds Five-Year Risk-Adjusted ROI of IBM Worklight to be 363%!
Source: ―The Total Economic Impact Of IBM’s Worklight Platform‖, a commissioned study conducted by Forrester Consulting on behalf of IBM.
Published April 2013.
Study available soon at ibm.com/mobilefirst
© 2012 IBM Corporation31
IBM WebSphere Cast Iron Cloud Integration
Simple and flexible integration for all connectivity projects, allowing you to
rapidly integrate SaaS and back-end systems with mobile apps
 Simple and flexible, user-friendly,
wizard-based, “configuration, not
coding” architecture
 Bidirectional connectivity and
business logic to increase data
quality and streamline business
processes
 Centralized monitoring for all
integration projects
Simple back end connectivity with WebSphere Cast Iron and IBM Worklight
 WebSphere Cast Iron Worklight adapter expedites mobile applications connectivity
challenges.
 Can be extended with native connectors and template integration processes (TIP’s) to
connect mobile apps to backend & cloud systems, reducing project costs up to 80%
© 2012 IBM Corporation32
IBM Security
AppScan
IBM Security AppScan
Identify vulnerabilities in web and mobile application source code
 Native Android and iOS application
support
 Better vulnerability detection from:
 Risk assessment of over 40,000 APIs
 Full call and data flow analysis for Java,
JavaScript, Object-C (Mac OS X)
 Provides identification of sensitive data
leak sources
 Helps reduce malware susceptibility of
mobile apps
What’s new in IBM Security AppScan V8.7
 Native support extended for iOS to accelerate enterprise usage
 Enhanced support for JavaScript analysis in hybrid mobile apps
 Out-of-the-box support for IBM Worklight built apps to incorporate context aware risk-
based access
© 2012 IBM Corporation33
Application Center
The Worklight Application Center enables
companies to easily set up an enterprise app
store for their enterprise and development
teams.
 The Application Center provides:
 Administrators with fine-grained
control over the distribution of mobile
apps across the enterprise, including
ACL and LDAP support;
 Employees with a central location for
the latest apps needed by their
department and optimized for their
device;
 Developers with an easy way to
distribute mobile builds and elicit
feedback from development and test
team members.
© 2012 IBM Corporation34
IBM Endpoint Manager
Single Console Management & Security of ALL Employee Devices
What’s new in IBM Endpoint Manager for Mobile Devices V2.2
 Deployment, configuration, and management of 3rd party container technologies from
the Endpoint Manager console
 Manage and secure assigned devices from anywhere with administration capabilities in a
web console
 Unified device management
 Integrated management of containerization
technologies
 App deployment and management
 Single-device views and near-real time data
integrated with Service Desk & CMDB
 Self-service portal for locating, securing lost
devices
 Seamlessly move mobile apps from
development with Worklight to production
deployment with IBM Endpoint Manager
© 2012 IBM Corporation35
IBM Tealeaf CX Mobile
Visibility into the customer mobile experience to improve conversions
and grow revenue
 Automatically detect customer
struggles, obstacles or issues
 Drill down into actual user
behavior, complete with gestures
 Translate customer feedback into
actionable improvements
 Correlate customer behavior with
network and application data
What’s new in IBM Tealeaf CX Mobile V8.7
 Capture and high-fidelity replay of mobile gestures on iOS and Android-based devices
 Analyze mobile user behaviors and quantify business impact of user struggles
 Add-on Heatmap, Link Analytics, Form Analytics, and Attention Map analytics for mobile-
web applications – automatically instrumented in IBM Worklight
© 2012 IBM Corporation36
developerWorks
developerWorks Mission:
 Enable our target audience to understand,
adopt, and prefer the products and
technologies advanced by IBM.
 Build preference for IBM products, help
skills building for future purchases
developerWorks audience*
Application development: 46%
Systems analysis: 26%
Software architecture: 22%
Database administration: 22%
Web development: 20%
*Users may select multiple roles. Source 2011 IBM Tech Trends
Report
© 2012 IBM Corporation37
3
developerWorks: Building technical skills in an industry context
Serving IT professionals across the board, from students to partners
37
Build skills
through the
Academic
Initiative
Become an IBM
Champion
and support
skills
Grow and hone
skills in
developerWorks
unique visitors
each month
4million+
resources in
technical library
40thousand
account for
33% of traffic
7local
language sites
active bloggers
2,700+
© 2012 IBM Corporation38
3
IBM developerWorks wins awards
 3 dozen awards—from the industry
and from readers and users
© 2012 IBM Corporation39
New Technology Previews
Project ICAP
Project ET
Mobile Cloud Services
Open Cloud Architecture
JazzHub
Ibm.com/developerWorks/labs
© 2012 IBM Corporation40
Mobile Strategy Guide
 Chapter 1, Introducing the Mobile Enterprise.
 Chapter 2, Defining Business Value
 Chapter 3, Mobile Business Challenges
 Chapter 4, A Mobile Strategy Framework
 Chapter 5, Mobile Development
 Chapter 6, Mobile Security and Management
 Chapter 7, Mobile Business Transformation
 Chapter 8, Planning a Mobile Project
 Chapter 9, SoCloDaMo (Mobile + Cloud + Social + Big Data
 Chapter 10, International Considerations
 Chapter 11, Case Studies and Mobile Solutions
 Chapter 12, Moving Forward
© 2012 IBM Corporation41
http://dirknicol.com
http://twitter.com/dirknicol
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blog
www.slideshare.net/nicold
© 2012 IBM Corporation42
© Copyright IBM Corporation 2013. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind,
express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have
the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM
software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities
referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature
availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines
Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.
Learn more at: www.ibm.com/mobilefirst
© 2012 IBM Corporation43
Mobile cloud services
Reusable cloud services that can be shared across applications and channels
MyApp
Boarding
Store Card
Event
Coupon
Join the mobile cloud services community!
ibm.com/developerworks/community/groups/community/mobilecloudservices
•Engage in dialog with product teams and receive updates on mobile cloud
services
•Participate in early release programs!
Mobile Cloud Services are high-
value middleware capabilities
designed to be consumed by
mobile applications.
For example, a Passes service
would enable businesses to easily
engage with consumers by sending
them loyalty coupons, tickets, etc.
© 2012 IBM Corporation44
Legal Disclaimer
• © IBM Corporation 2013. All Rights Reserved.
• The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained
in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are
subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing
contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and
conditions of the applicable license agreement governing the use of IBM software.
• References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to
future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by
you will result in any specific sales, revenue growth or other results.
• If the text contains performance statistics or references to benchmarks, insert the following language; otherwise delete:
Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will
experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage
configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.
• If the text includes any customer examples, please confirm we have prior written approval from such customer and insert the following language; otherwise delete:
All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs
and performance characteristics may vary by customer.
• Please review text for proper trademark attribution of IBM products. At first use, each product name must be the full name and include appropriate trademark symbols (e.g., IBM
Lotus® Sametime® Unyte™). Subsequent references can drop ―IBM‖ but should include the proper branding (e.g., Lotus Sametime Gateway, or WebSphere Application Server).
Please refer to http://www.ibm.com/legal/copytrade.shtml for guidance on which trademarks require the ® or ™ symbol. Do not use abbreviations for IBM product names in your
presentation. All product names must be used as adjectives rather than nouns. Please list all of the trademarks that you use in your presentation as follows; delete any not included in
your presentation. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International
Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both.
• If you reference Adobe® in the text, please mark the first use and include the following; otherwise delete:
Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries.
• If you reference Java™ in the text, please mark the first use and include the following; otherwise delete:
Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both.
• If you reference Microsoft® and/or Windows® in the text, please mark the first use and include the following, as applicable; otherwise delete:
Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both.
• If you reference Intel® and/or any of the following Intel products in the text, please mark the first use and include those that you use as follows; otherwise delete:
Intel, Intel Centrino, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and
other countries.
• If you reference UNIX® in the text, please mark the first use and include the following; otherwise delete:
UNIX is a registered trademark of The Open Group in the United States and other countries.
• If you reference Linux® in your presentation, please mark the first use and include the following; otherwise delete:
Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of
others.
• If the text/graphics include screenshots, no actual IBM employee names may be used (even your own), if your screenshots include fictitious company names (e.g., Renovations, Zeta
Bank, Acme) please update and insert the following; otherwise delete: All references to [insert fictitious company name] refer to a fictitious company and are used for illustration
purposes only.
© 2012 IBM Corporation45
Please Note
IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without
notice at IBM’s sole discretion.
Information regarding potential future products is intended to outline our general product direction and it
should not be relied on in making a purchasing decision.
The information mentioned regarding potential future products is not a commitment, promise, or legal
obligation to deliver any material, code or functionality. Information about potential future products may not
be incorporated into any contract. The development, release, and timing of any future features or
functionality described for our products remains at our sole discretion.
Performance is based on measurements and projections using standard IBM benchmarks in a controlled
environment. The actual throughput or performance that any user will experience will vary depending upon
many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the
I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be
given that an individual user will achieve results similar to those stated here.

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IBM MobileFirst and developerworks

  • 1. © 2012 IBM Corporation A Strategic Guide to Enterprise Mobility Dirk Nicol Director – Mobile Developer Programs IBM
  • 2. © 2012 IBM Corporation2 Agenda  Elements of a Mobile Strategy  Mobile opportunities and challenges  Mobile transformation and examples  IBM’s MobileFirst portfolio  Moving forward
  • 3. © 2012 IBM Corporation3 Introducing the Mobile Enterprise  The next era of computing  Builds on previous era’s  Fundamentally different  Consumerization of IT  BYOD  Alters the relationship with you customer
  • 4. © 2012 IBM Corporation4 Defining Business Value Business to Consumer • Improve customer satisfaction • Deeper customer engagement and loyalty • Drive increased sales through Personalized offers • Customer service • Competitive differentiator • Improve brand perception • Deeper insight into customer buying behavior for up sell and cross sell • Improve in store experience with mobile concierge services Business to Enterprise • Increase worker productivity • Improved claims processing • Increase revenue through sales engagements • Extend existing applications to mobile workers and customers • Increase employee responsiveness and decision making speed • Resolve internal IT issues faster • Reduce personnel cost (utilizing personal owned instead of corporate issued devices)
  • 5. © 2012 IBM Corporation5 Mobile Challenges • Higher expectations of user experience and quality • Highly fragmented set of mobile devices and platforms lacking portability • Testing and deployment becomes a major challenge • Mobile landscape evolves at a much faster pace requiring more frequent updates • Mobile security and management • Threats, Data Loss Protection (DLP), Networks, Mobile Device Management (MDM)  New engagement model
  • 6. © 2012 IBM Corporation6 Mobile Transformation  App revolution: Context, Intelligence, Engagement  The mobile app enters into our daily lives to help at the moment of need  Shift of power to the individual but opportunity for a deeper relationship  Systems of Interactions  SoCloDaMo, systems of engagement and systems of record  Omni-channel and iterative  Re-imagined business models
  • 7. © 2012 IBM Corporation7
  • 8. © 2012 IBM Corporation8 ―Show rooming‖
  • 9. © 2012 IBM Corporation9 Embracing mobile to win
  • 10. © 2012 IBM Corporation10 Customer would opt into the program Customer swipe card at a coffee shop Visa knows the customer has a love for apparel Incremental sales lift of 109% for the Gap / Visa program Visa knows there is a Gap store within the mall where you purchased the coffee Visa will send you a message to get 20-30% off a Gap purchase Visa 11fig2 Reaching the right customer at the right time with the next best action
  • 11. © 2012 IBM Corporation11 Vehicle Health Monitor The Digital Diagnosis Engagement and Loyalty TBC Company - Rainy day fund - Roadside assistance - Reward program - In store or on device time saving an education - Sales associates gets from behind the counter - Service explorer - Where are you in your ownership lifecycle
  • 12. © 2012 IBM Corporation12 Using context to add value Governed Policy  Context: On site inside the ER, on the hospital network, authorized doctor on shift  Function: All app features  Data: Full data access and storage  Security: Single-factor authentication  Context: At coffee shop, on an unsecured network, authorized doctor on call  Function: Designated features only  Data: Specific encrypted data  Security: Two-factor authentication
  • 13. © 2012 IBM Corporation13 11fig11 Reducing steps in daily tasks Tesco Home
  • 14. © 2012 IBM Corporation14 Adding Social Insight Waze
  • 15. © 2012 IBM Corporation15 Integrating into ones life style and a 360 degree experience Withings
  • 16. © 2012 IBM Corporation16 Simplifying daily processes Flywheel
  • 17. © 2012 IBM Corporation17 Mobile Business Transformation  Prioritize on value  Understand the individuals journey  Reduce task steps  Predict the next best action  Focus on  Context  Engagement  Intelligence  Foundation  Organizational and processes  Iterate  Choose the right technology capabilities  Results  Deeper relationship with customers  Improve business processes  More productive employees  New business models
  • 18. © 2012 IBM Corporation18 Customer / User Journey Storyboard :: Meet Michael Gibbs 18 er Journey Map ourney maps visually illustrate a customer's processes, needs, and perceptions over the course of their relationship with your company. ourney Maps are used to plan customer experience projects and to communicate the goals of these projects with the rest of your rganization. A journey map effort gives you an understanding of the breadth of your customers’ interactions — from the perspective of the customer.
  • 19. © 2012 IBM Corporation19 Organizing around a mobile strategy 1. Define mobile team structure and leadership. 2. Define value goals. What will drive value? 3. Define value indicators and value measurements. What does the customer want to accomplish? 4. Choose an approach: Define functional patterns and capabilities. 5. Assess gaps: Use a mobile technology framework to assess gaps. 6. Define an overall roadmap and plans based on a mobile framework. 7. Assess against measurements then adjust approach and improve functional capabilities. The right technology platform choice is critical
  • 20. © 2012 IBM Corporation20 IBM MobileFirst  A comprehensive product portfolio for delivering on a mobile strategy  End to end capabilities and services that will allow you to differentiate  Allows you to start where you are today, move quickly, learn from your customers and improve
  • 21. © 2012 IBM Corporation21 The IBM Mobile Enterprise Development Lifecycle Design & Develop Obtain Insight Manage Deploy Instrument Integrate Test Scan & Certify
  • 22. © 2012 IBM Corporation22 The IBM Mobile Enterprise Development Lifecycle Design & Develop (IBM Worklight) Obtain Insight (IBM Tealeaf) Manage IBM Endpoint Manager Deploy (IBM Worklight) Instrument (IBM Tealeaf) Integrate (IBM Cast Iron) Test (IBM Worklight & Rational Test Workbench) Scan & Certify (IBM Security AppScan)
  • 23. © 2012 IBM Corporation23 What’s new in IBM Worklight 6.0  Embedded functional testing: Record test cases and play back on multiple devices  Geo-location toolkit for managing and synchronizing mobile geo data  Analyze app usage and responsiveness, with seamless upgrade to marketing insight delivered through IBM Tealeaf customer experience analytics IBM Worklight Mobile application platform to speed development and ongoing management of mobile apps  Standards-based cross platform mobile app development  Connect and synchronize with back-end systems  Governance and security at the application, network and data layer
  • 24. © 2012 IBM Corporation24 Application runtime Cross-platform services for the mobile channel (including client and server components). Client APIs available for both pure native as well as hybrid development IBM Worklight: An Overview Studio Leading tools for cross- platform hybrid development that maximize code reuse and enable per-device optimization Operational console Operational management for deployments, version enforcement, and infrastructure access. Operational analytics provide real-time insight into application usage Application center A cross-platform private mobile application store focused on the needs of a development organization or a team
  • 25. © 2012 IBM Corporation25 Rich Page Editor (WYSIWYG UI Construction)  Eclipse perspective for Worklight projects.  Optimized layout for hybrid app development  Rich page editor: drag- and-drop, palette of components, properties view, beautified outline, and raw editable source code  Changes to code automatically apparent in rich page editor, and vice-versa, for quick development
  • 26. © 2012 IBM Corporation26 Improve quality & time-to-value with industry-first integrated functional testing for mobile apps  Comprehensive, complete, resilient functional testing  Android and iOS, Native and hybrid  Record, edit, and run on mobile devices  Same test runs across multiple devices  Natural language scripts can be used by developers and non-developers alike  Streamlined, four-step process 1. Record 2. Author 3. Playback 4. Report Deliver consistently high quality across your mobile app portfolio
  • 27. © 2012 IBM Corporation27 Transform business processes with geo-location toolkit Automatic Check-In ............ SMS, Push Example: Geo-enriched hotel check-in experience At point A, initiate automated check-in A  Challenges of geo-location  Multiple geo modalities–Requires both GPS and WiFi sampling and interpolation  Resource intensive –Continuous polling strains network and battery resources  Enterprise integration – Meaningful action requires context from back-end systems  New toolkit makes geo-location practical  Efficiently collect geo-location data (both GPS and WiFi)  Set policies for acquiring geo data and sending it in batch  Trigger business actions when user reaches a point of interest, or enters/exits a region  Server-side logic enables meaningful reaction to important geo events
  • 28. © 2012 IBM Corporation28 Geo-location Scenarios Routing trucks arriving at warehouse Location-aware security for hospital app Username Password Submit ✔ ? Automatic Check-In ............ … …… …… …… Automated hotel check-in More engaging mall experience SMS, Push
  • 29. © 2012 IBM Corporation29 Gain insight with industry-first mobile analytics  Easily instrument mobile apps  Analyze app usage and responsiveness– with upgrade to marketing insight  Capture analytics that cross between the mobile application and the server  Implementation on the Mobile Device  Embeds IBM Tealeaf data collection library for efficient collection and streaming of relevant information  Implementation on the Worklight Server  Log exceptions, security issues, and generic log messages.  APIs to log activities and location information  Easily upgrade to Tealeaf server for complete UX analytics  Data is stored in a new analytics repository  BIRT based reports available for backward compatibility Analytics Repo. Worklight Server Server Data Client Logs Interact with the data Collect, compress and stream important information ReplayHeat map
  • 30. © 2012 IBM Corporation30 IBM Worklight Forrester Consulting finds Five-Year Risk-Adjusted ROI of IBM Worklight to be 363%! Source: ―The Total Economic Impact Of IBM’s Worklight Platform‖, a commissioned study conducted by Forrester Consulting on behalf of IBM. Published April 2013. Study available soon at ibm.com/mobilefirst
  • 31. © 2012 IBM Corporation31 IBM WebSphere Cast Iron Cloud Integration Simple and flexible integration for all connectivity projects, allowing you to rapidly integrate SaaS and back-end systems with mobile apps  Simple and flexible, user-friendly, wizard-based, “configuration, not coding” architecture  Bidirectional connectivity and business logic to increase data quality and streamline business processes  Centralized monitoring for all integration projects Simple back end connectivity with WebSphere Cast Iron and IBM Worklight  WebSphere Cast Iron Worklight adapter expedites mobile applications connectivity challenges.  Can be extended with native connectors and template integration processes (TIP’s) to connect mobile apps to backend & cloud systems, reducing project costs up to 80%
  • 32. © 2012 IBM Corporation32 IBM Security AppScan IBM Security AppScan Identify vulnerabilities in web and mobile application source code  Native Android and iOS application support  Better vulnerability detection from:  Risk assessment of over 40,000 APIs  Full call and data flow analysis for Java, JavaScript, Object-C (Mac OS X)  Provides identification of sensitive data leak sources  Helps reduce malware susceptibility of mobile apps What’s new in IBM Security AppScan V8.7  Native support extended for iOS to accelerate enterprise usage  Enhanced support for JavaScript analysis in hybrid mobile apps  Out-of-the-box support for IBM Worklight built apps to incorporate context aware risk- based access
  • 33. © 2012 IBM Corporation33 Application Center The Worklight Application Center enables companies to easily set up an enterprise app store for their enterprise and development teams.  The Application Center provides:  Administrators with fine-grained control over the distribution of mobile apps across the enterprise, including ACL and LDAP support;  Employees with a central location for the latest apps needed by their department and optimized for their device;  Developers with an easy way to distribute mobile builds and elicit feedback from development and test team members.
  • 34. © 2012 IBM Corporation34 IBM Endpoint Manager Single Console Management & Security of ALL Employee Devices What’s new in IBM Endpoint Manager for Mobile Devices V2.2  Deployment, configuration, and management of 3rd party container technologies from the Endpoint Manager console  Manage and secure assigned devices from anywhere with administration capabilities in a web console  Unified device management  Integrated management of containerization technologies  App deployment and management  Single-device views and near-real time data integrated with Service Desk & CMDB  Self-service portal for locating, securing lost devices  Seamlessly move mobile apps from development with Worklight to production deployment with IBM Endpoint Manager
  • 35. © 2012 IBM Corporation35 IBM Tealeaf CX Mobile Visibility into the customer mobile experience to improve conversions and grow revenue  Automatically detect customer struggles, obstacles or issues  Drill down into actual user behavior, complete with gestures  Translate customer feedback into actionable improvements  Correlate customer behavior with network and application data What’s new in IBM Tealeaf CX Mobile V8.7  Capture and high-fidelity replay of mobile gestures on iOS and Android-based devices  Analyze mobile user behaviors and quantify business impact of user struggles  Add-on Heatmap, Link Analytics, Form Analytics, and Attention Map analytics for mobile- web applications – automatically instrumented in IBM Worklight
  • 36. © 2012 IBM Corporation36 developerWorks developerWorks Mission:  Enable our target audience to understand, adopt, and prefer the products and technologies advanced by IBM.  Build preference for IBM products, help skills building for future purchases developerWorks audience* Application development: 46% Systems analysis: 26% Software architecture: 22% Database administration: 22% Web development: 20% *Users may select multiple roles. Source 2011 IBM Tech Trends Report
  • 37. © 2012 IBM Corporation37 3 developerWorks: Building technical skills in an industry context Serving IT professionals across the board, from students to partners 37 Build skills through the Academic Initiative Become an IBM Champion and support skills Grow and hone skills in developerWorks unique visitors each month 4million+ resources in technical library 40thousand account for 33% of traffic 7local language sites active bloggers 2,700+
  • 38. © 2012 IBM Corporation38 3 IBM developerWorks wins awards  3 dozen awards—from the industry and from readers and users
  • 39. © 2012 IBM Corporation39 New Technology Previews Project ICAP Project ET Mobile Cloud Services Open Cloud Architecture JazzHub Ibm.com/developerWorks/labs
  • 40. © 2012 IBM Corporation40 Mobile Strategy Guide  Chapter 1, Introducing the Mobile Enterprise.  Chapter 2, Defining Business Value  Chapter 3, Mobile Business Challenges  Chapter 4, A Mobile Strategy Framework  Chapter 5, Mobile Development  Chapter 6, Mobile Security and Management  Chapter 7, Mobile Business Transformation  Chapter 8, Planning a Mobile Project  Chapter 9, SoCloDaMo (Mobile + Cloud + Social + Big Data  Chapter 10, International Considerations  Chapter 11, Case Studies and Mobile Solutions  Chapter 12, Moving Forward
  • 41. © 2012 IBM Corporation41 http://dirknicol.com http://twitter.com/dirknicol http://www.linkedin.com/in/dirknicol blog www.slideshare.net/nicold
  • 42. © 2012 IBM Corporation42 © Copyright IBM Corporation 2013. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others. Learn more at: www.ibm.com/mobilefirst
  • 43. © 2012 IBM Corporation43 Mobile cloud services Reusable cloud services that can be shared across applications and channels MyApp Boarding Store Card Event Coupon Join the mobile cloud services community! ibm.com/developerworks/community/groups/community/mobilecloudservices •Engage in dialog with product teams and receive updates on mobile cloud services •Participate in early release programs! Mobile Cloud Services are high- value middleware capabilities designed to be consumed by mobile applications. For example, a Passes service would enable businesses to easily engage with consumers by sending them loyalty coupons, tickets, etc.
  • 44. © 2012 IBM Corporation44 Legal Disclaimer • © IBM Corporation 2013. All Rights Reserved. • The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. • References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. 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  • 45. © 2012 IBM Corporation45 Please Note IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.