IBM Mobile First

Ridisegnare la strategia mobile del
datacenter con IBM Mobile First

Davide Albo: Mobile BusinessDevelopment MobileFirst Europe - IBM SWG
Matteo Franciolli: WebSphere Technical Sales and Solutions – IBM SWG

AGENDA
Mobile business overview
-

MobileFirst portfolio

-

IBM Worklight
 Demo: Console
 Demo: Application Center
 Demo: Integration with IBM EndPoint Manager
 Demo: Deploying on IPAS

-

IBM Worklight: other integration options

-

What they say about IBM Worklight
2

© 2013 IBM Corporation

Mobile is everywhere

1
2
3
4
5
3

Mobile is primary
91% of mobile users keep their device within arm’s reach 100% of the time

Insights from mobile data provide new opportunities
75% of mobile shoppers take action after receiving a location based messages

Mobile is about transacting
96% year to year increase in mobile cyber Monday sales between 2012 and 2011

Mobile must create a continuous brand experience
90% of users use multiple screens as channels come together to create integrated
experiences

Mobile enables the Internet of Things
Global Machine-to-machine connections will increase from 2 billion in 2011 to 18
billion at the end of 2022

And holds enormous opportunities
Business to Enterprise

•
•
•
•
•
•

•
•
4

Increase worker productivity
Improved claims processing
Increase revenue with sales engagements
Extend existing applications to mobile
workers and customers
Reducing fuel, gas, or fleet maintenance
costs where relevant
Increase employee and business partner
responsiveness and decision making speed
Resolve internal IT issues faster
Reduce personnel cost (utilizing personal
devices instead of corporate devices)

Business to Consumer

• Improve customer satisfaction
• Deeper customer engagement and loyalty
• Drive increased sales through
Personalized offers
• Customer service
• Competitive differentiator
• Improve brand perception
• Deeper insight into customer buying
behavior for up sell and cross sell
• Improve in store experience with mobile
concierge services

Creating business and IT challenges
Enterprise Business Model Changes
• New business opportunities based upon geolocation
• Anytime, anywhere business transactions
• Importance of social business interactions

App Development Lifecycle Complexity
• Complexity of multiple device platforms with fragmented
Web, native, and hybrid model landscape
• Connecting the enterprise back-end services in a secure and
scalable manner
• Unique mobile requirements (user interface,
connected/disconnected use, version upgrades, etc.)
• Faster time-to-market demands and iterative delivery

Mobile Security and Management
• Protection of privacy and confidential information
• Use of client-owned smartphones and tablets
• Visibility, Security & Management of mobile platform
requirements

5

Top Mobile Adoption
Concerns:
1. Security/privacy (53%)
2. Cost of developing for multiple
mobile platforms (52%)
3. Integrating cloud services to
mobile devices (51%)
Source: 2011 IBM Tech Trends Report
https://www.ibm.com/developerworks/mydeveloperworks
/blogs/techtrends/entry/home?lang=en


Mobile goes “deep”
Building a mobile app
seems straightforward,
but a nice interface is
just the tip of the tree.

~30%

Overall
Effort
Integration

Cross-Platform
Development

~70%
Security

Catalog
Management

App
Versioning
6

Push
Notifications

Analytics

MOBILE FIRST

7


Expanding our mobile portfolio with new capabilities
125+ patents for wireless inventions in 2012, bringing the total to 270

1H 2013

1H 2012

Named leader in
interactive design

IBM acquired:

IBM Worklight

IBM acquired:

Emptoris Rivermine Telecom Expense
Management

IBM acquired:
Urban Code DevOps Platform

IBM announced:

Worklight named ‘Best Mobile
Development Solution’

IBM announced:

IBM Endpoint Manager for
mobile devices

IBM announced:

IBM MessageSight

IBM announced:

IBM mobile cloud services

IBM acquired:

Tealeaf CX Mobile
IBM announced:

IBM Security Access
Manager for Cloud
and Mobile

IBM announced:

Managed Mobility and MAPM Services

8

2H 2012

IBM announced:

IBM Connections Mobile


IBM introduces the IBM MobileFirst offering portfolio
Industry Solutions

Insurance

Retail

Transport

Telecom

Government

Healthcare

Automotive

IBM & Partner Applications

Application & Data Platform
Application Platform and Data Services

Analytics
Devices

Security
Network

Management
Analytics

Development & Integration Services

Strategy & Design Services

Banking

Servers

Cloud & Managed Services
9


The IBM Mobile Lifecycle
Design & Develop
Instrument

Obtain Insight

Integrate

Manage

Test

Deploy
10

Scan & Certify

IBM Worklight

11


IBM Worklight Mobile Application Platform Overview
Essential development, runtime and
client device services

Open standards-based
development framework
optimized for code re-use
across device platforms.
12

Mobile application server provides
mobile-specific administrative,
notifications, analytics and security
services while leveraging existing
investments in data, applications and
infrastructure

Client device layer
enables client-side
security, enforces app
upgrades, secures local
storage and allows access
© 2013
to device features. IBM Corporation

IBM Worklight Components overview
iOS

Worklight Studio

Android

HTML5, Hybrid,
and Native Coding

Integrated Device
SDKs

Blackberry
Build Engine

Optimization
Framework

1

Windows
Phone

Development Team Provisioning
Enterprise App Provisioning
and Governance

Windows 8

App Feedback Management

Public App Stores

Server Integration
Framework
Encrypted and
Syncable Storage

User authentication and
mobile trust

Adapter Library for
backend connectivity

5

Client-Side
App Resources

Stats Aggregation

JSON Translation

Reporting for Statistics
and Diagnostics

4

Worklight Server

Mashups and service
composition

3

Cross-Platform
Compatibility Layer

Runtime Skinning

Mobile Web
Desktop Web

Enterprise Backend Systems &
Cloud Services

Device Runtime

Java ME

3rd Party Library
Integration

13

2

Worklight Application
Center

Application Code

SDKs

Feedback Management

Worklight Console
Direct Update

Mobile
Web Apps

Reporting and
Analytics

App Version
Management

Push /SMS
Management
Unified Push
Notifications


IBM Worklight mobile application platform
Speeding the development, testing, integration and management of mobile applications and infrastructure
Accelerate Development
• Web, hybrid, and native development: open,
flexible, standard-based, multi-screen/omnichannel
• Functional testing
• Development lifecycle tools and integration

IBM Worklight goes beyond mobile app UI
creation to deliver mobile optimized,
standards-based, middleware and tools for
enterprise-grade mobile applications and
services creation

Facilitate App Security and Trust
• Server-enforced authentication
• App authenticity and user-app-device binding
• Secure and syncable on-device storage
• App version enforcement
Enable User Engagement
• Unified push and SMS notifications
• Geolocation and context collections and
intelligence
• Mobile-friendly integration
Support Mobile Analytics
• Efficient acquisition of analytics data
• Development, operational, and business analytics
• Offline and online event management integration
14

"Best Mobile Development Solution" as voted by
SIIA members for 2013 CODiE Awards

Multi-platform development with a shared codebase
From the complexity of many…

To the simplicity of one

• Multiple sets of tools & frameworks
• Four codebases to develop and maintain

Apple

15

Android

Blackberry

• One development environment
• One codebase to develop and maintain

Windows
Apple

IBM Worklight

Android

Blackberry

Windows


Controlled back-end integration
From multiple point-to-point integrations

To streamlined, transparent access

•

Multiple sets of integrations to enterprise
resources to build and maintain

•

Worklight transforms enterprise data into
mobile-friendly, JSON format

•

YOU manage caching, synchronization and
end-to-end encryption

•

Worklight Server manages caching, data
synchronization and end-to-end encryption

App
App

DB

ERP
Engine

Cloud
Service

ERP
Engine

DB

SQL
HTTP (REST, SOAP), JMS

Cloud
Service

SAP
HTTP, CAST IRON

Worklight Adaptors
WORKLIGHT
SERVER
JSON

Apple

Android

Blackberry

Windows

Apple

16

Android

Blackberry

Windows


Centralized push notifications
From the complexity of many…

To the simplicity of one…

Multiple sets of push services to manage

Unified push management

Microsoft
Push

Google
Push
Blackberry
Push

Apple
Push

Worklight Unified Push Framework
SMS/MMS
Brokers

Apple
Push

Google
Push

Blackberry
Push

Microsoft
Push

SMS/MMS
Brokers

Android
Windows

Apple
Blackberry

17

Feature
Phones
Apple

Android

Blackberry

Windows

Feature
Phones


Multiple mobile application development models
support
BrowserApps
Web Access

Hybrid Apps - Web
Hybrid

Hybrid Apps - Mixed
Mixed
Hybrid

Native Apps

Written in HTML5
JavaScript and
CSS3. Quick and
cheap to develop,
but less powerful
than native.

HTML5 code and
Worklight runtime
libraries packaged
within the app and
executed in a native
shell.

User augments web
code with native
language for unique
needs and
maximized user
experience.

Platform-specific.
Requires unique
expertise, pricy and
long to develop.
Can deliver higher
user experience.

Native Shell

Native Shell

Native Application

Mobile Browser

1001010101011101001010
0100101011101001001101
0101010100100100101111
0010011001010101001010
1010100101010101010101
0101011111100000101010
1010101001001010101010
1010001111010100011110
1010011101010111110010
1101111010001011001110

<!DOCTYPE html PUBLIC
<html>
<! - - created 2003-12-12 <head><title>XYZ</title>
</head>
<body>
</p>
</body>
</html>

Browser Access
18

Web

Native

<!DOCTYPE html PUBLIC
<html>
<! - - created 2003-12-1
<head><title>XYZ</title
</head>
</body>
</html>

<!DOCTY
PE html
PUBLIC
created
2003-12
</p>
</body>
</html>

1001010
1010111
0100101
0101010
1010010
0100101
1110010
0110010

Device APIs

Web Code

Web Code

Device APIs

Device APIs

Downloadable

Downloadable

Downloadable

Integrated Mobile Functional Testing
 Comprehensive, complete, resilient
functional testing
 Android and iOS, native and hybrid

 Record, edit, and run on mobile devices
 Same test runs across multiple devices in
the platform family
 Natural language scripts can be used by
developers and non-developers alike

 Streamlined, four-step process
1. Record
2. Author

3. Playback
19

Improve quality and time-tovalue with consistent high
quality across your mobile
application portfolio

4. Report

Worklight Server- Adapters
Universality
• Supports multiple integration technologies and back-end
information systems
Query

Read-only & Transactional Capabilities

Response

• Adapters support read-only and transactional access
modes to back-end systems

Update
data

3

2

Caching Mechanism
SQL

JMS

HTTP

Cast Iron

Worklight

1

Invoke
adapter
procedure

Data/Result
as JSON

4

Fast Development
• Defined using simple XML syntax
• Easily configured with JavaScript APIs

Security
• Flexible authentication APIs for back-end connections
• Connected user identity control

Transparency
• Uniform exposure of back-end data for all adapter types

20


IBM WORKLIGHT Demo:
Console

21


iOS

Worklight Studio

Android

HTML5, Hybrid,
and Native Coding

Integrated Device
SDKs

Blackberry
Build Engine

Optimization
Framework

1

Windows
Phone

and Governance

Windows 8


Public App Stores

Server Integration
Framework
Encrypted and
Syncable Storage

mobile trust

Adapter Library for

5

Client-Side
App Resources

Stats Aggregation

JSON Translation

and Diagnostics

4

Worklight Server

Mashups and service
composition

3

Cross-Platform
Compatibility Layer

Runtime Skinning

Mobile Web
Desktop Web

Cloud Services

Device Runtime

Java ME

3rd Party Library
Integration

22

2

Center

Application Code

SDKs

Feedback Management

Worklight Console
Direct Update

Mobile
Web Apps

Reporting and
Analytics

App Version
Management

Push /SMS
Management
Unified Push
Notifications


App version Management
• Remote Disable: Deny access to an app of a specific version on a specific
environment
– Ensure users use the latest security fixes
– Avoid using previously installed old versions that are no longer supported

23


Mobile Analytics Dashboards

25


IBM WORKLIGHT Demo:
Application Center

26


iOS

Worklight Studio

Android

HTML5, Hybrid,
and Native Coding

Integrated Device
SDKs

Blackberry
Build Engine

Optimization
Framework

1

Windows
Phone

and Governance

Windows 8


Public App Stores

Server Integration
Framework
Encrypted and
Syncable Storage

mobile trust

Adapter Library for

5

Client-Side
App Resources

Stats Aggregation

JSON Translation

and Diagnostics

4

Worklight Server

Mashups and service
composition

3

Cross-Platform
Compatibility Layer

Runtime Skinning

Mobile Web
Desktop Web

Cloud Services

Device Runtime

Java ME

3rd Party Library
Integration

27

2

Center

Application Code

SDKs

Feedback Management

Worklight Console
Direct Update

Mobile
Web Apps

Reporting and
Analytics

App Version
Management

Push /SMS
Management
Unified Push
Notifications


Application Center
A cross-platform, private mobile app store:
(Android, iOS, BlackBerry)

• During development for early builds feed-back and
reviews from stakeholders
• Production-ready for deployment to employees
• Supports versioning and updates

• Centralizes rating and feed-back
• LDAP integration of users and groups for access
lists and app review, management and installation
• Easy to integrate and simple to run
• Integrates with IBM EndPoint Manager for Mobile
Device for production deployment
28


Application Center Mobile Client

 Redesigned mobile client
 New UI
 Tablet form factor
 Improved navigation (sort, …)
 New push notifications for updates
 Favorite apps across devices
 Enhanced review & feed-back
 View all on mobile client
 Apps filtered per mobile OS and per
mobile type (iPad vs iPhone)
 Improved command line tools
 Support of Federated User repositories
on WAS 7

29


Over-the-air (OTA) installation

30


Feedback and version management

31


App Center console feed-back views

32


IBM Worklight – Typical Topology

https
• Cross Platform Technology

Corporate DMZ
Web SSO
Server

• Security and
Authentication
• Back-end Data Integration
• Post-deployment control
and Diagnostics

https

Application Code

Device Runtime

User

Load
Balancer
Worklight Server

Corporate LAN
Worklight
Cluster
Worklight
Database

JSON Translation
Authentication
Adapter Library

Backend 1
33

Stats Aggregation

Server-side
Application Code

Client-side
App Resources
Direct Update

Mobile
Web Apps
Unified Push
Notifications

Backend 2

IBM WORKLIGHT Demo:
Integration with EndPoint Manager

34


The IBM Mobile Foundation
• 2 pillars – mobile middleware & MDM
• IBM Worklight for mobile app development, connectivity and management
• IBM EndPoint Manager for mobile devices for device and application
management
key to BYOD!
Mobile Application Management (MAM)

Mobile Device Management (MDM)

Worklight based apps
35

Any apps

IBM EndPoint Manager for mobile devices
• Enable password policies
• Enable device encryption
• Force encrypted backup
• Disable iCloud sync
• Access to corporate email, apps,
VPN, WiFi contingent on policy
compliance!

Secured by
BigFix policy

End
User

• Personal Mail / Calendar
• Personal Apps
Corporate Profile
• Enterprise Mail / Calendar
• Enterprise Access (VPN/WiFi)
• Enterprise Apps (App store or
Custom)

VPN / WiFi

Encryption Enabled

• Selectively wipe corporate data if
employee leaves company

iCloud

iCloud
Sync

• Fully wipe if lost or stolen
36

Corporate
Network
Access

iTunes
Sync


How does Endpoint Manager manage mobile devices?
 Agent-based Management
‒ Android via native BigFix agent
‒ iOS via Apple’s MDM APIs
 Email-based management through Exchange and Lotus Traveler
‒ Supported platforms: iOS, Android, Windows Phone, Windows Mobile, Symbian

Category

Endpoint Manager Capabilities

Platform Support
Management Actions

Selective wipe, full wipe, deny email access, remote lock, user notification, clear passcode

Application Management

Application inventory, enterprise app store, whitelisting, blacklisting, Apple Volume
Purchase Program (VPP)

Policy & Security Management

Password policies, device encryption, jailbreak & root detection

Location Services

Track devices and locate on map

Enterprise Access Management
37

Apple iOS, Google Android, Nokia Symbian, Windows Phone, Windows Mobile

Configuration of Email, VPN, Wi-fi

Expense Management

Enable/disable voice and data roaming

A “Single Device View” enables administrators and helpdesk
personnel to easily view device details and take required action

38

1

Mobile Foundation Integration Scenario: Worklight +
Endpoint Manager

1

Build app in Worklight

2

Export to Endpoint
Manager App Store

3

Distribute App to
Employees

E’ possibile importare ed integrare applicazioni
proprietarie e di terze parti (Apple, Android)
attraverso l’Enterprise App Store
E’ possibile integrare e distribuire direttamente
app definite in Worklight attraverso l’Enterprise App
Store, migliorando il workflow tra lo sviluppo e le
Operations impegnate nella distribuzione del SW
39


IBM WORKLIGHT Demo
Deploy on IPAS

40


Worklight su IBM PureApplication System
•

Il pattern Worklight Virtual Application permette di poter effettuare un deplyment in cloud
rapidamente, utilizzando standard tecnologici e consistenti
•

•
41

Deploiare sia l’IBM Worklight Server che l’IBM Worklight Application Center per IBM
PureApplication System

L’integrazione con Worklight Studio consente la distribuzione diretta dall’ambiente di sviluppo
in modalità grafica

IBM WORKLIGHT:
Other integration Options

42


IBM MobileFirst Offering Portfolio IBM Worklight
integration options
IBM WebSphere Cast Iron

IBM Integration Bus

A Worklight adapter expedites mobile
applications connectivity challenges.

Includes patterns that automate the generation
of mobile services, adapters, and sample mobile
applications within Worklight

IBM WebSphere
Datapower
Out of the box patterns for
web and mobile
applications, including
Worklight

IBM Business Process
Manager
Includes Worklight to
build BPM applications for
mobile, and exemplar
toolkit for mobile-ready
coach controls

IBM CICS

IBM Operational Decision Manager

New CICS Mobile Pack includes JSON
data and RESTful interface for simple
and efficient mobile device integration

Supports dynamic remote invocation of
business rules from mobile applications
through Worklight connector

IBM Web Experiences
IBM WebSphere Portal and IBM Web Content Manager provide integrated, personalized and
dynamic content to your Worklight apps

43


IBM WORKLIGHT:
What they say about Worklight

44


IBM Worklight Platform Benefits Breakdown By Category

Source: Forrester, April 2013
45


IBM Worklight rated “LEADER” by Gartner (2013)
Strengths
“ …designed to enable
organizations to use existing Web
skills with automation of many
mobile requirements”
“ …complemented by IBM's
overall portfolio of Web, cloud and
connectivity capabilities”
“IBM has contributed substantially
to World Wide Web Consortium
(W3C) standards work (including
co-chairing the HTML5 Working
Group), Cordova (PhoneGap) and
Dojo, all frameworks that are
accommodated by Worklight”
“Gartner expects that Worklight
will play a central role going
forward”
46


Aug IBM Confidential
ust
9,
201

© Copyright IBM Corporation 2012. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind,
express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have
the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM
software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities
referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature
availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines
Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.

47


Backup

48


IBM WORKLIGHT:
REFERENCES

49


Air Canada: Perfecting the art of
self-service. How self-service helped
an airline transform their brand

Challenges
Air Canada put itself in the shoes of its customers and
asked, “Why are we doing this? Why is that process
like this? Why is it taking so long?” in order to
determine what it could do to innovate and make it
simpler for them.

Solution




Multi-channel Mobile customer experience
leveraging iPhone, Blackberry and Mobile Web
interfaces that use a common back-end services
layer built on SOA principles
Mobile Applications supporting 3 LOBs: Air
Canada, Air Canada Cargo, and Air Canada
Vacations

Benefits


“With our multi-channel platform, we have reduced our
check-in cost by 80%. What used to take us six to eight
weeks to push a new release, now we are able to do in 72
hours. Everything that has to do with development in
testing, we at least saved 50% of the time.”
— Patrice Ouellette, Director of Customer
50
Solutions and Innovations, Air Canada




Approximate 80% reduction in per-check-in
cost compared to traditional counter check-in
Greater than 50% reduction in time required to
launch new services or channels through the
reuse of existing service assets
Increased customer loyalty by virtue of more
compelling and “stickier” self-service options
like real-time notification
Home


ING Direct creates a
“bank branch in your
pocket”

Challenges
ING Direct was looking to take mobile
development in-house and improve their mobile
offerings to drive more business through the
mobile channel. This was especially critical to ING
Direct US as they are an online-only bank.

Solution
ING Direct US chose IBM Worklight to develop
and manage their consumer mobile applications.
They leveraged functionality that originated from
their mobile web site in a way that is seamless to
the end user, and they use device features to
implement unique mobile capabilities, such as
camera-based remote check deposit. Their
applications are available in both the Apple App
Store and Android Market.

Benefits
New customer experience with mobile as the

51

channel
Creates new revenue generation opportunity
Simplify consumer experiences
Re-use existing mobile-optimized web content
Support multiple mobile platforms consistently
on a tight schedule

Rohde & Schwarz cuts mobile
development costs by 60 percent
The IBM Worklight platform facilitates
rapid mobile application development

Challenges
Rohde & Schwarz wanted to create a mobile enterprise
infrastructure that would help it support multiple
devices and create applications for customers,
partners and employees

Solution
Using the IBM® Worklight® mobile platform, the
organization can develop and deploy hybrid
HTML5 applications to deliver content across
multiple mobile platforms

Benefits
“After lots of evaluations, we decided that Worklight
seems to fit best with our environment and our needs.
Now we are able to deliver exceptional apps in weeks
instead of months.”
~Manfred Metz,
corporate mobility manager, Rohde & Schwarz
52

 Reduces multiplatform development costs by
60 percent when developing for five platforms
 Provides open interfaces, letting Rohde &
Schwarz connect to and use resources within
its existing infrastructure
 Shortens time to market with hybrid
application development across multiple
mobile operating systems

TBC Corporation creates a consistent
mobile user experience IBM Worklight
software reduces time to market for
mobile applications

Challenges
TBC Corporation wanted to ensure that its
customers had a consistent experience
whether they visited the company’s websites
from a PC or a mobile device.

Solution
TBC implemented IBM® Worklight software,
which helps enable the company to write a
single instance of code that it can deploy on
multiple mobile device platforms, such as
Android and Mac iOS.

Benefits
“Our mobile application portfolio requires complete
flexibility of the UI so we can address customer needs in
our user experience with total control. The IBM Worklight
platform allows us to manage that through standard web
development technologies.”
— John Anthony Capriotti, vice president for
e-commerce and web, TBC Corporation
53

 Significantly shortens the time to market for
mobile applications
 Supports a consistent user experience across
channels and platforms
 Reduces the time and resources required for
mobile application development

IBM Worklight Capability: Direct
Update

54


IBM Worklight Capability: Hybrid
Applications

55


IBM Worklight Capability:
Application Center

56


Licenze
WL

Enterprise
Mobile
Foundation

CI
EP
WL

Consumer

CI

 Per client device
 Server install
Server install ( non production env.)
 Per application
 Per application (additional brand)

Software for
IBM Mobile
 Per client device
 Server install

Enterprise

WL
Server install ( non production env.)

Worklight

Consumer

WL

 Per application
 Per application (additional brand)

Developer
Enterprise
Consumer

57

WL

 Not for production

Numero illimitato di app, numero predefinito di mobile devices, numero
illimitato di mobile OS
Numero illimitato di utenti, numero illimitato di mobile devices

WL

Worklight

CI

Cast Iron

EP

Endpoint Manager


IBM SmartCloud Application Services for
Mobile Applications
Cloud Services
L. Meroni - G. Avella

IBM MobileFirst Offering Portfolio - Services
Strategy &
Design Services

Industry Solutions

Development
& Integration
Services

IBM and Partner Applications

Mobile Development
& Testing

Mobile Strategy
Accelerator

Application & Data Platform

Mobile Application
Integration

Mobile Infrastructure
Strategy and Planning

Enterprise Mobile
Enablement

Network Planning &
Design for Mobile
Omni-channel
Experience Assessment

Mobile Application
Management
Management

Security

Analytics

Mobile Web
Experience Design

Devices

Network

Network Integration
Services for Mobile

Servers

Cloud and Managed Services
SmartCloud Enterprise
& SmartCloud App Svcs

Mobile Application
Platform Management

Mobile Device and
Security Management

Network Management
for Mobile

UCC for Mobile

GTS Services

59


IBM SmartCloud Application Services, our Platform as a
Service, supports the full lifecycle of application
development
Deploy

Develop

• SmartCloud Application Services,
IBM’s platform as a service offering,
runs on top of and deploys virtual
resources to IBM SmartCloud
Enterprise, our infrastructure as a
service offering

Deliver

IBM SmartCloud

SmartCloud Application services: platform as a service

• SCAS makes application
development and deployment
faster, easier and more cost
effective through:
•

Application
lifecycle

Application
resources

Application
environments

Application
management

Integration

preconfigured suites of
cloud-based development
tools

•

Workload patterns for
middleware and databases

• Customers access SCAS via the
SCE portal under the “service
instances” tab

SmartCloud Enterprise: infrastructure as a service

• SCAS is included in the SCE
contract: nothing separate to sign
Infrastructure
platform
60

Management
and support

Availability and
performance

Security

Payment
and billing

IBM SmartCloud Application Services includes two
primary services
Develop

Deploy

Collaborative Lifecycle Management
Service (CLMS)
•
•
•

Deliver

Workload Deployment Service
(SCAWS)

Based on Rational
Manage requirements and quality
Centralized tool for collaborative development

• Based on WebSphere Workload Deployer
• Automatic release of Application Patterns
(database, Java, Web and Mobile apps)
• Integrate Middleware Services
• Resources Elastic Scaling

Benefits
• Quick-adoption for new teams , projects , startup
•
•
•
•
•
61

No Capex investments ( Hardware & Software)
Self-service resources provisioning with IBM IaaS service (SmartCloud Enterprise)
Pattern-based application development
Full DEV-OPS Cycle
Pay per use

SCAS Workload Service extends the value of IaaS
Virtual machine image

Virtual system pattern

Virtual application pattern

Application

Application

(Meta) Data

(Meta) Data

Middleware

Application

Runtime

(Meta) Data

Operating system

Runtime
Application

Operating system

(Meta) Data

Runtime

Middleware

Application

(Meta) Data

Runtime

Middleware

Infrastructure service (IaaS)
• Full software stack control
(root access) and responsibility
• Images created through
extend/capture or import
• Traditional server
administration
and management model
• Enables reduced total cost of
ownership (TCO) through
infrastructure elasticity,
automation and standardization

Operating system

Platform service (PaaS)

Platform service (PaaS)

Extends IaaS service with:
• Automated deployment of
complex systems using
patterns and scripted install of
software components
• A portfolio of hypervisor
enabled images
• Allows further TCO and time to
value reductions by leveraging
and reusing system patterns

Included in
62

Middleware

Operating system

Monitoring &
lifecycle
management

• Highly automated application
deployments using expertly
integrated, policy-driven
application patterns
• No responsibility for or access
to infrastructure components
• Includes monitoring, logging
and lifecycle management
services
• Provides an application
platform with automated
lifecycle services

Included in

IBM SmartCloud Application Services is based on IBM Workload
Deployer technology and leverages IBM WebSphere, IBM DB2, IBM
Worklight and IBM Rational products.
Service categories

Application lifecycle

Application
resources

Service/features

SmartCloud® foundation technology

• Collaborative
Lifecycle
Management
Service

• Rational Collaborative Lifecycle Management 2012
Rational Team Concert 4.0
Rational Requirements Composer 4.0
Rational Quality Manager 4.0

• Workload service

• IBM Transactional Database Pattern 1.1.0.2

Virtual databases

Based on DB2 Enterprise Server Edition 9.7 FP5 and 10.1

• IBM Data Mart Pattern 1.1.0.2
Based on DB2 Enterprise Server Edition 9.7 FP5 and 10.1

• Workload service

Application
environments

Virtual applications
Virtual systems

• IBM Virtual Application Pattern for Mobile (Worklight V6.0)
• IBM Workload Deployer 3.1.0.5
• IBM Web Application Pattern 2.0.0.1
Based on IBM WebSphere Application Server v8.0.0.3, Transactional DB
Pattern 1.1.0.2 and and IBM Tivoli Directory Server Version 6.3 (LDAP)

• IBM Application Pattern for Java V1.0
Based on IBM SDK for Java Version 7

Application integration • Complementary
IBM offerings

Infrastructure
63

1Highly

• SmartCloud
Enterprise

•
•
•
•

Scaling policies (Shared services based on WebSphere technology)
HVE1 Images for Virtual Systems
Pure Application Systems
Cast Iron

• KVM2 hypervisor
• RHEL Linux, 64-bit
• x86

virtualized environment (HVE); 2Kernal-based virtual machine (KVM).
NOTE: This list is subject to change at any time..


Mobile Application Pattern Demo

Service Trial activation (here)
additional info
giuseppe.gagliardi@ie.ibm.com

64


IBM Mobile First

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