Bridging the Digital Divide Digital Native Digital Immigrant ®Evolution of Business Community & Communication
About the Presenter Loren King Shields 15+ years achieving business growth  thru Digital Solutions <ul><li>Founder and Pri...
1 WHAT IS THE DIGITAL DIVIDE ANYWAY DIGITAL NATIVES & IMMIGRANTS FIRST STEPS TOWARD BRIGDING THE DIVIDE - YOU FIRST STEPS ...
To Quote A Media Mogul… The Digital Divide - ®Evolution of Business Community & Communication
So What’s All This  “ Digital Divide”  Fuss About? The Digital Divide - ®Evolution of Business Community & Communication C...
Quick Quiz   Are You an Immigrant or Native <ul><li>cell phone </li></ul><ul><li>website </li></ul><ul><li>committee </li>...
Are You an Immigrant or Native The Digital Divide - ®Evolution of Business Community & Communication
Quick Quiz   Are You an Immigrant or Native <ul><li>Controlled release of info from limited sources </li></ul><ul><li>Info...
R U a Digital Immigrant? Well…Get Over It! The Digital Divide - ®Evolution of Business Community & Communication
Get Your Digital Green Card with Social Media   Recent Headlines Social media has  overtaken  Porn  as the #1 web activity...
The Digital Divide - ®Evolution of Business Community & Communication Ok, I Get It - Social Media is Important.  So Where ...
Getting Your Digital Green Card The Digital Divide - ®Evolution of Business Community & Communication First  - determine y...
Start With These <ul><li>LinkedIn  UVP :  Who  /  What  do you know that can help me and my team be better at what I / we ...
<ul><li>Build Social Collateral   Organically </li></ul><ul><li>Benefits of building an Organic presence: </li></ul><ul><l...
<ul><li>Tricks / Strategies for Success </li></ul><ul><li>Your Profile Summary as your  online elevator speech </li></ul><...
<ul><li>Tricks / Strategies for Success </li></ul><ul><li>Keep your  fingers on the pulse  ( TweetDeck ) </li></ul><ul><li...
Memories…. (busy rearranging the deck chairs on the Titanic) Above all dominated a few years ago.  Prepare for whatever wi...
Back to the Future The Digital Divide - ®Evolution of Business Community & Communication
Back to the Future The Digital Divide - ®Evolution of Business Community & Communication Use this QR Code to Connect with ...
Back to the Future The Digital Divide - ®Evolution of Business Community & Communication Use this QR Code to Add My Contac...
About the Presenter Loren King Shields 15+ years achieving business growth  thru Digital Solutions linkedin.com/in/lorenki...
Bridging the Digital Divide Presented by: Loren King Shields
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Bridging the Digital Divide - ®Evolution of Business Community & Communication

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Bridging the Digital Divide - ®Evolution of Business Community & Communication

  1. 1. Bridging the Digital Divide Digital Native Digital Immigrant ®Evolution of Business Community & Communication
  2. 2. About the Presenter Loren King Shields 15+ years achieving business growth thru Digital Solutions <ul><li>Founder and Principal - T.A.T.E. Consulting Services </li></ul><ul><li>Specializes in creating innovative digital solutions that merge Technology, Marketing and Operations to increase Market Share while growing top-line Revenue and bottom-line Profitability </li></ul><ul><li>Advisor to industry leaders including Monster, CareerBuilder, Google, LinkedIn and Facebook </li></ul>The Digital Divide - ®Evolution of Business Community & Communication
  3. 3. 1 WHAT IS THE DIGITAL DIVIDE ANYWAY DIGITAL NATIVES & IMMIGRANTS FIRST STEPS TOWARD BRIGDING THE DIVIDE - YOU FIRST STEPS TOWARD BRIGDING THE DIVIDE - MST Lunch, Learn then Link 2 3 4 The Digital Divide - ®Evolution of Business Community & Communication
  4. 4. To Quote A Media Mogul… The Digital Divide - ®Evolution of Business Community & Communication
  5. 5. So What’s All This “ Digital Divide” Fuss About? The Digital Divide - ®Evolution of Business Community & Communication Click Here to Find Out and Come Back for More After Viewing the Video
  6. 6. Quick Quiz Are You an Immigrant or Native <ul><li>cell phone </li></ul><ul><li>website </li></ul><ul><li>committee </li></ul><ul><li>desktop </li></ul><ul><li>email / voicemail </li></ul><ul><li>smartphone </li></ul><ul><li>mobile app </li></ul><ul><li>crowdsource </li></ul><ul><li>tablet </li></ul><ul><li>instant messaging </li></ul>Negative Positive SCENE Digital Immigrants Digital Natives The Digital Divide - ®Evolution of Business Community & Communication
  7. 7. Are You an Immigrant or Native The Digital Divide - ®Evolution of Business Community & Communication
  8. 8. Quick Quiz Are You an Immigrant or Native <ul><li>Controlled release of info from limited sources </li></ul><ul><li>Info from text based sources </li></ul><ul><li>Single or “focused” tasks </li></ul><ul><li>Linear / logical / sequential info procurement </li></ul><ul><li>Processing time </li></ul><ul><li>Stream info quickly from multiple sources </li></ul><ul><li>Pictures, sounds, video </li></ul><ul><li>Multi-task / parallel process </li></ul><ul><li>User-generated info from hyperlinked sources </li></ul><ul><li>Real-time interaction </li></ul>Negative Positive SCENE Digital Immigrants Digital Natives The Digital Divide - ®Evolution of Business Community & Communication
  9. 9. R U a Digital Immigrant? Well…Get Over It! The Digital Divide - ®Evolution of Business Community & Communication
  10. 10. Get Your Digital Green Card with Social Media Recent Headlines Social media has overtaken Porn as the #1 web activity # of Social Networkers More Than Doubles Yearly Social Networking More Popular Than Email Facebook accounts for 20+% of time spent on the web Social Media and the Web Helped Avatar Make $1 Billion 1 2 3 4 5
  11. 11. The Digital Divide - ®Evolution of Business Community & Communication Ok, I Get It - Social Media is Important. So Where Do I Start?
  12. 12. Getting Your Digital Green Card The Digital Divide - ®Evolution of Business Community & Communication First - determine your Objectives Second - consider available resources (will change over time) Third - Engage! Warning: Avoid Paralysis thru Analysis
  13. 13. Start With These <ul><li>LinkedIn UVP : Who / What do you know that can help me and my team be better at what I / we do </li></ul><ul><li>Facebook UVP : What do they care about and how can I develop and maintain a connection over time </li></ul><ul><li>Twitter UVP : How can I get my message to them anytime / anywhere because Time is the enemy </li></ul><ul><li>Foursquare UVP : Where are they and why </li></ul><ul><li>YouTube UVP : When can I message differently </li></ul>The Digital Divide - ®Evolution of Business Community & Communication
  14. 14. <ul><li>Build Social Collateral Organically </li></ul><ul><li>Benefits of building an Organic presence: </li></ul><ul><li>Makes you a member of the community and not just an opportunist or a raider </li></ul><ul><li>Establish identity , establish reputation , establish trust </li></ul><ul><li>Deposits before withdrawals (Covey) </li></ul><ul><li>Establishes you as a subject matter expert </li></ul><ul><li>Helps keep you top of mind with professional network </li></ul><ul><li>Opportunity to spread your message geometrically </li></ul><ul><li>Tell 2 friends, and so on, and so on, and so on... </li></ul>The Digital Divide - ®Evolution of Business Community & Communication
  15. 15. <ul><li>Tricks / Strategies for Success </li></ul><ul><li>Your Profile Summary as your online elevator speech </li></ul><ul><li>Distribute regular Updates ( HootSuite ) </li></ul><ul><li>Check Partners’ LinkedIn, Facebook and Twitter profiles before calls and meetings to be up to date on new info </li></ul><ul><li>Use LinkedIn “Edit Details” feature to keep important information easily accessible </li></ul><ul><li>Follow / Join / “Fan” Companies of strategic partners </li></ul><ul><li>Follow / Join and Contribute to LinkedIn and Facebook professional Groups (goal – minimum of five) </li></ul>The Digital Divide - ®Evolution of Business Community & Communication
  16. 16. <ul><li>Tricks / Strategies for Success </li></ul><ul><li>Keep your fingers on the pulse ( TweetDeck ) </li></ul><ul><li>Download and use the LinkedIn, Facebook and Twitter Mobile Applications </li></ul><ul><li>Use your Smartphone as an interactive part of your in-person networking </li></ul><ul><li>Remember that Social Media postings live forever ! </li></ul><ul><ul><li>One-to-One (Email, Personal Messages, Chat) </li></ul></ul><ul><ul><li>One-to-Many (Blogs, Articles, etc) </li></ul></ul><ul><ul><li>Many-to-Many (Forums, Groups, Pages) </li></ul></ul><ul><ul><li>Few-to-Few (Follow Me, Fan, Like) </li></ul></ul>The Digital Divide - ®Evolution of Business Community & Communication
  17. 17. Memories…. (busy rearranging the deck chairs on the Titanic) Above all dominated a few years ago. Prepare for whatever will dominate two years from now The Digital Divide - ®Evolution of Business Community & Communication
  18. 18. Back to the Future The Digital Divide - ®Evolution of Business Community & Communication
  19. 19. Back to the Future The Digital Divide - ®Evolution of Business Community & Communication Use this QR Code to Connect with me on LinkedIn
  20. 20. Back to the Future The Digital Divide - ®Evolution of Business Community & Communication Use this QR Code to Add My Contact Info to Your Smartphone
  21. 21. About the Presenter Loren King Shields 15+ years achieving business growth thru Digital Solutions linkedin.com/in/lorenkingshields facebook.com/lorenkingshields twitter.com/lorenkingshield (no s) foursquare.com/user/lorenkingshield (no s) youtube.com/user/lorenkingshields The Digital Divide - ®Evolution of Business Community & Communication
  22. 22. Bridging the Digital Divide Presented by: Loren King Shields

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