Secrets To Social Media Success

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Secrets To Social Media Success

  1. 1. www.Kadidid.com<br />Secrets to Social Media Success<br />Host: Eve Colantoni<br /> CEO of Integrative Nutrition<br />Speaker: Kady Chiu<br /> Founder of Kadidid Consulting<br />
  2. 2. What is Social Media? Web 2.0?<br /><ul><li>Next generation of communication
  3. 3. Uses technology to streamline the information sharing process
  4. 4. New way of people working together</li></ul>Technology<br />Social Interaction<br />Community<br />Connection<br />Collaboration<br />Conversation<br />
  5. 5. Example of Social Media sites<br />Social media delivers valued collaboration tools to enhance virtual teams and communities<br />
  6. 6. Increasing Trend<br />Facebook: 113M Yearly Increase 248%<br />Linkedin: 20M Yearly Increase 95%<br />Twitter: 12M Yearly Increase 1,164%<br />
  7. 7. Twitter is a free social networking and micro-blogging service<br />Tweets: text based message sent via Twitter. up to 140 characters <br />Followers: Subscribers to the author’s page<br />@Kadidid<br />
  8. 8. Monitoring Twitter Conversation using Seesmic<br />
  9. 9. FB Group vs. Fan Page<br />Source: www.searchenginejournal.com<br />
  10. 10. Blogs: One size does not fit all<br /> A web log<br />Tips on starting a blog<br />Read.. <br />Be genuine, Be Transparent <br />Don’t oversell<br />Tell a story without ranting <br />BE Patient<br />
  11. 11. The Power of RSS<br />= Real Simple Syndication<br />by Matthew Forsythe<br />
  12. 12. What’s your online personality?<br />Put your self on the web<br />Develop a compiling message<br />Spend some time on SEO<br />Be genuine. Be ready to share.<br />
  13. 13. Social Networking Books<br /><ul><li> Now is Gone – by Geoff Livingston
  14. 14. Groundswell - by Charlene Li & Josh Bernoff
  15. 15. The Open Brand: - by Kelly Mooney
  16. 16. The New Influencers: A Marketer’s Guide to the New Social Media  - by Paul Gilin</li></li></ul><li>Blogs<br />WOMMA (Word of Mouth Marketing Association)<br />http://womma.org<br />Web-Strategist, by Jeremiah Owyang<br />http://www.web-strategist.com/blog/<br />Enterprise Web 2.0<br />http://blogs.zdnet.com/Hinchcliffe/<br />Mashable.com<br />http://mashable.com/<br />Sales 2.0<br />http://sales2.com<br />
  17. 17. Wine Library grew from $4 M - $40 M in 3 years <br />Meet Gary Vay.ner.chuck<br />
  18. 18. Where do you start?<br /><ul><li> Explore
  19. 19. Participate
  20. 20. Strategize
  21. 21. Tools
  22. 22. Promotion</li></li></ul><li>www.Kadidid.com<br />THANK YOU ! <br />Contact Information:<br />Kchiu@Kadidid.com<br />www.Kadidid.com<br />301.332.5649<br />

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