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IA &
Usability
2008-11-23

陳啟亮 xxc.chen@gmail.com
知世網絡 網站資訊架構師
Information
Architecture
資訊架構
Usability research,
User-Centered Design &
Usability evaluation
資訊架構是什麼
1921
1933
Content: 原本存在既有內容
Information: 為了特定目的被傳播的資
訊
User need: 使用者需求
User: 使用者




   user   User need   information   content
Content
Information
User need
User


所提供的資訊
遠多於預設的
使用者需求
Content
Information
User need
User


簡化資訊
幫助使用者需
求聚焦
Tips
Simple
Focus
為甚麼要規劃資訊架構
對使用者
更容易滿意
更不容易犯錯
傻瓜介面的力量:
  老貓學出版 | 傻瓜介面的力量:MOD VS. 有線電視 http://b-oo-k.net/blog/blog.php/2008/412




             例:MOD


Photo by JackForFun http://www.flickr.com/photos/13423557@N00/2515667261/
傻瓜介面的力量:
  老貓學出版 | 傻瓜介面的力量:MOD VS. 有線電視 http://b-oo-k.net/blog/blog.php/2008/412




Photo by JackForFun http://www.flickr.com/photos/jackforfun/2515654447/in/set-72157605213370685/
對開發者
減少無謂工作, 與來回修改
易維護
易學習
對客戶
提昇品牌價值
Source: Forrester Research, June 9, 2005, Best Practices “How Brands Succeed Online”
那我要怎麼進行資訊架構規劃
1. Find them!
Information Architect (IA) 資訊架構師
Interaction Designer (ID) 互動設計師
Information Designer (ID too) 資訊設計師
User-centered Designer (UCD) 使用者中心設計師
User-interface Designer (UI) 使用者介面設計師
Usability/Usability Engineer (UE) 使用性工程師
User Experience Designer (UX, UXD) 使用者經驗設計
師
2. Learn
表層




 骨幹



 結構



範圍/限制



 策略




   Jesse James Garrett’s The Elements of User Experience
But…
                    這個這麼麻煩
反正還不是都會做出來


好煩     客戶看不懂     沒這麼多錢

沒有這麼多時間        好累
                     真的有用嗎
        騙人的玩意兒
客戶語錄
我不知道我要什麼,你先做一個出來讓
我看看
使用者講的,與真正的使用者需求是不
同的
OK…
You can do quick and “I feel lucky”
Adv.
Checklist. Only take you 1 hr
策略
            – 先問六個潛在使用者,要
              的是什麼?
            – 哪些是評估網站成功的具

Checklist     體指標?如:點閱數?下
              載次數?
            有哪些限制
            – 成本?開發時間?技術能
              力?系統環境?
            內容清點
            – 既有內容?未來會有內
              容?內容更新頻率週期?
            – 將內容的組織分類
            規劃頁面間動線
            – 寫下3-6個不同使用者最常
              使用網站的故事
More Adv. skill
There are methods.
Site structure 網站架構




                      drawing by 洪湘潁, 2008
Card Sorting 卡片排序




  Photo from Effective prototyping http://www.effectiveprototyping.com/
wireframe




      Photo from Effective prototyping http://www.effectiveprototyping.com/
wireframe




 Photo from Effective prototyping http://www.effectiveprototyping.com/
wireframe




      Photo from Effective prototyping http://www.effectiveprototyping.com/
說故事




Photo from Effective prototyping http://www.effectiveprototyping.com/
http://blogs.sun.com/MartinHardee/entry/design_comics_templates_1_0
Axure PR
http://www.istartedsomething.com/20071018/powerpoint-prototype-toolkit-01/
Tips
先提出問題
再講求方法
再決定工具
討論
資訊架構/資訊設計是一種?
– 開發工具
– 設計方法
– 策略方法

資訊架構設計會失敗嗎?
Practice
card sorting
http://www.websort.net/
http://www.websort.net/s/7B3FE8/
Research:
card sorting
Explorative 探索式   Qualitative 質性取向

Evaluative 評估式    Quantitative 量化取
                  向
Usability, UCD,
UXD
使用性, 使用者中心設計, 使用者經
驗設計
UCD:
User-centered
UXD:
User-experience
與IA不同之處
is User Experience
#1 慈濟醫院
Bad     Good
不清楚的導覽   超互動導覽
#1 Philippe Starck
Bad     Good
難用且昂貴   炫耀話題
Good
User Experience
不僅僅只是        比「好用」還要多
–   對的顏色
–   對的位置
–   對的按鈕大小
–   容易找的連結
Website need User Experience
自我實現需求   Aesthetic / Needs fulfilled


                           UCD
          自尊需求
                   Personalization / 1-to-1

                     Accessibility / SEO
         被接納的需求
                       Semantic-web

                     Information-security
          安全需求
                        IA / Findability


          生存需求     Basic-technical-enability




Maslow-UE 需求金字塔
2005



Source: June 9, 2005, Best Practices “How Brands Succeed Online”
TV AD?   Website?   Product(TV)?
2008




Source: June 9, 2005, Best Practices “How Brands Succeed Online”
使用者經驗設計,所費不貲
– 因此,以往使用者經驗設計與研究,多應用在空間
  設計、工業設計、軟體設計領域

但
– 越往產品側傾斜,網站越來越與使用者日常生活發
  生關係
– 越與日常生活發生關係,越需要關注使用者經驗
We do User Experience Design
User Centered Design
使用者中心設計
並不是什麼新鮮事,每個人都會講
你開的使用者需求有   沒有人會用這麼複雜   好,我會把「容易使
四百項功能…      的產品,你知道嗎?   用」這項功能加上去
好的介面設計不是
從圖開始,而是從
瞭解人們開始。
(Tidwell, 操作介面設計模式)
但是
雖然 我們都以為很了解使用者
Jakob Nielsen(2006)




Enquiro (2006)
Think Eyetracking (2008)
Reader
                            don’t
                            Read!!
Jakob Nielsen (2008)

On the average Web page, users have time to read at
 most 28% of the words during an average visit;
 20% is more likely.
其實
我們並不了解「使用者」

需要
– 探索使用者的真實行為
– 提出設計
– 評估設計是否符合行為
User experience
  research
Jan
Chipchase



      Jan Chipchase
    Principal Researcher at
    Mobile HCI Group of Nokia
    Research
    has a Master degree of
    User Interface Design in UK
    has a Blog
    http://www.janchipchase.co
    m/
    is living and working in
    Tokyo
Jan
Chipchase



            Working
     50% of my time is on field study
     related activities
     and 50% is on concept development.
Jan
 Chipchase




Photos: Selection of field research photos: Jan Chipchase: Tehran, Tokyo, skies over Tibet, Ji Lin City in China, New Delhi, New York City, Indri Tulusan:
Indonesia, 2004 – 2007.
Jan
Chipchase



            Field teams
     concept/industrial designers,
     psychologists,
     usability experts,
     sociologists,
     and ethnographers
Jan
Chipchase



       Methodology
     observational techniques (observations,
     shadowing, diaries, logging) to
     interactive techniques (in-depth or ad-
     hoc interviews, walk-throughs, role play)
     engage participants in the design
     process
Usability
evaluation
正規版
 evaluation
徵募既有或潛在的真實使用者,進行一
對一的實機測試
成本:
–   招募受測者
–   場地設置:設備、軟體
–   測試規劃、執行、分析、結論與報告
–   時間:每一輪測試約3-4週
–   費用:昂貴
成效
But….
大部分案子…
– 沒錢
– 沒時間
– 進入點太晚
– 利害關係人有先入之見
Discount
     Evaluation
Fast, Cheap, and Good
– 少量(受測者)
– 多次
– 直接觀察,非量化
– in-house staff of usability specialists
討論與問題


陳啟亮 xxc.chen@gmail.com
知世網絡 網站資訊架構師

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