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行動出發－拆解新世代消費者體驗旅程
文档探讨了现代消费者在使用行动设备时的体验 journey，强调了个性化与互动的重要性。通过案例分析，介绍了如何利用行为数据和全通路策略提升客户满意度与参与度。最终目标是创造充满惊喜的消费体验。
行動出發－拆解新世代消費者體驗旅程
- 1. 行動出發 拆解新世代消費者體驗旅程 張佑輔 Baggio 台灣 IBM電子商務資深顧問 「C2B 新商務時代」
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- 10. Welcome to TPCDay 1 Tips! $5 off sign up voucher. Try it! Refer a friend program Share on facebook! Hot and Spicy Time Check out our new fiery pizza Welcome Campaign Notifications The Pizza Company 1 for 1 Tuesday! Buy one and get one pan pizza free! Gold member offer 50% off your next purchase Free buffalo wings! Enjoy your TGIF with free buffalo wings!
- 11. Welcome Campaign Notifications The PizzaCompany 1 for 1 Tuesday! Buy one and get one pan pizza free! Free buffalo wings! Enjoy your TGIF with free buffalo wings! Gold member offer 50% off your next purchase Redeem Interactive Notification
- 12. It is goingto change the way you create an app habit with your customer 穿戴裝置的時代將會再次改變消費者的應用場景
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- 14. Location Based Marketing Check itout >> Complimentary Drinks Pop by in now for a hearty meal of pizza and wings and enjoy a free drink! Notifications The Pizza Company Inbox The Pizza Company Rich Notification Check in >> Share your joy! Check in on foursquare or facebook status and get 10% off! Notifications The Pizza Company
- 15. Location Based Marketing Here’s acoupon for your next visit Inbox The Pizza Company
- 16. Delivery Alerts Confirmation Order Here’syour confirmation order number #TPC6464 Notifications The Pizza Company Order Is On the Way Your order should arrive in an ETA of 30 minute We are at your doorstep Your piping hot pizza is here!
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- 21. Cart Abandon Thank you a customer Purchase/Ship Confirm Reengagement Opt-In Loyalty Shop Purchase Customer Service RepurchaseInactivity Winback EXISTING Customers Weekly Merchant Pick We Miss You Birthday Anniversary Auto RenewalBack In Stock Loyalty New Customer Onboarding Browse Abandon Welcome Series Inactive Motivators NEW Opt -Ins Replenishment Reminder Come Back Cart Abandon Re-Buy 再者，消費者購買旅程在客戶生命週期中 的各階段也會有不同的小旅程
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- 25. • Email • Social •In,Store • Web • SMS • Mobile3App • Other3connected3 devices 理想中的互動劇本是建構在全通路 並在單一介面上完成客戶旅程設計
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- 28. 1.Subject Line Personalization 2.PersonalizedContent 3.Dynamic Subject Lines 4.Individualized Content Lists 5.E-commerce-driven Personalization 6.Website-driven Content 7.Data-driven Dynamic Image 8.Send Time Optimization 9.Score-driven Dynamic Offer 2.行為資料能夠豐富個性化內容
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