Product insertion report
Beautiful Destination
About us
Beautiful destinations
《美丽目的地》是阳光媒体集团在国家旅游
局的合作支持下于2010年底共同推出的大型
体验式旅游节目
项目不再是“单一媒介平台宣传”, 而是同时打通电视、网络、
手机、平媒、广播等5大媒介平台,并根据各自媒介特性,设计
不同宣传侧重,引发话题关注。
节目通过老外、旅游达人、旅游美女的不同视角,在全国
美丽目的地体验式旅游,在老的旅游地图的基础上,深入
旅游目的地,并用自己的全新发现与旅游玩法新组合,为
当地再设计一张“全新的旅游线路地图”
Products Exhibition
Vehicle Hotel Scenic spots Electronics Media
Beautiful
Destinations
Hotels
and Inns
Vehicle
Media
Scenic
Spots
Shops
Special
Introductions
The
Travel
HuaChen
Internet
Bars
Hotels experience
Special
Introductions
Electronics
Mobile phones and
laptops
Restaurants
Local scenery
experience
Vehicle Products
Huachen automobile, as our title sponsor
clients, which has remarkable
performance on the road and eye
catching appearance is just the perfect
choice for our journey. So we are showing
its advantages and outwards as possible
as we can in every episode and we made
up three stories to add more fun in it.
Vehicle Products
In the episode called “Beautiful destinations,
mysterious land LongJi”, the family that we visited is
ran by an old grandma who lives far from her
granddaughter and she has to visit her every three or
four month. To our surprise,
By accomplishing grandma’s
dream, we not only add more
moving part into our program
but also give a full version of
HuaChen automobile to the
audiences.
that grandma has never been on
a car and that inspired us to take
grandma out for a ride on
HuaChen SUV to pay her
granddaughter a visit.
Vehicle Products
In the episode called” Beautiful
destinations, BeiHai little city”, the breath
taking view of the beach inspired us to
have a car race on it. The director arranged
an ATV( All-Terrain Vehicle) and a HuaChen
SUV to race on the beach and it hasbeen beyond our imagination that
the HuaChen SUV won the ATV
which has more expectations to
win. It turns out that the HuaChen
SUV is adaptable and remarkable
on the beach or any challenging
terrain.
Vehicle Products
In the episode called
“Beautiful destination,
Eating in ShaXian”, we
made a little twist for our
travelers. Before they
can enjoy the feast in
ShaXian, they had to rent
a car to get to the
destination.So they had no choice but renting a HuaChen
SUV for this challenge and we concentrated on
introducing HuaChen company’s thoughtful
services, profound engines and edgy looking.
Hotels and Inns
It’s more of importance for a travel program to show a
hotel or an inn that is environmentally comfortable,
sophisticated decorated and with heavenly good service.
So in our program, we assign our travelers to check in the
local hotels and inns separately to give our loyal
audiences the same exciting experience they’ve been
through by accomplishing their assignments or solving
problems. Thus, the hotel or the inn is fully introduced and
exhibited through the TV.
Different world in GuLangYutouring car camp
Lazy in DaLi LinHaimuyue inns
Hotels and Inns Products
Surviving in
ShenZhen
the
Interlaken Oct Hotel
Hot Spring
Golf
+Hotels and Inns Products
BeiHai little city Sufubi Gallery Hotel
Lost in GuLangYu local
inns on SanMing Road
Hotels and Inns Products
Scenic Spots
Having fun in the scenic spots is one thing that we
can’t miss during traveling. Natural landscape,
places of historic figures and cultural heritage and
symbolic buildings are both included. We succeed in
showing audiences those beautiful sceneries by
travelers themselves experiencing and at the same
time getting our clients’ requirements met.
Kongfu in FoShan
Simwing Club
Different world in
GuLangYu YunShuiYao
Scenic spots
Scenic Spots Products
Hip in GuangZhou
Canton Tower
Scenic Spots Products
Surviving in ShenZhen
COCO PARK shopping mall
BeiHai little city
“Window of the
Sea”submarine world
Scenic Spots Products
Mysterious Land
Longji the Lijiang
River
Scenic Spots Products
ElectronicsOutfits
Media
Other
Products
Aside from the vehicles and
hotels, well-protective outfits, fast
and convenient electronic
products and media as our
backup are also needed. We also
give a detailed introduction to
these goods.
Restaurants
and bars
Restaurants and Bars
Restaurants
and Bars
clients local
clients
Lazy in
DaLi
HaoFu private
restautant
Surviving in
ShenZhen
Hualexingyuan Hotel
Media
Media clients
tudou.com
weibo.com
“voyage”
magazine
Electronics
Electronics
clients
samsung laptop
Outfits
Outfits clients
THE NORTH
FACE
Having been cooperating with these amazing clients,
we are able to make more people get familiar with their
products and acknowledge their values in the “beautiful
destinations” program. With the help of TV, internet and
magazine, it makes it possible for our clients to establish
their brands among audiences and have their products
popularized in the most effective way.
THANK YOU

《美丽目的地》客户产品植入 英文