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MamaBabe pressconf
- 2. uncover Each brand has a unique personality and characteristics that set it apart from the rest. Our process starts by uncovering this brand DNA for each of our clients. the DNA of your brand 每个品牌都有自己独特的个性和特征，并藉此在竞争中脱颖而出 成功的设计始于发掘出每个品牌的独特基因
- 3. 3 项目启动 At the Beginning
- 4. 项目目标 The Project Objectives 4 To be the #1 Retailer for kids and parents, create a one-stop shopping destination for every kid and parents needs in every stage of their life. Make it a fun, enjoyable, and educational experience. 以成为山西最棒的大型孕婴童主题零售商为目标，为满 足孩子及其父母，在生活每一个阶段的需求。创建一站 式购足，又能体验妙趣、愉快购物，成长创新，实现 梦想，并且寓教于乐的地方。
- 5. 品牌打造过程 1.信息收集与品牌策略 2.概念设计咨询 3.设计深化和发展 4.施工图设计咨询
- 7. 生命之树 • 树作为品牌识别 • “精灵”居住在树林部落中，各有不同的角色 • 环境色调是绿色和中性的木色调 • 如同置身树林般独特和和舒适的购物环境 • 环保友善的树和可爱精灵的元素，富有想象力 整体概念是以树为符号象征成长，关爱，家庭源泉与健康观念。“迷你吉 祥物”或“树林部落精灵” 在店内的不同区域协助购物者。零售环境氛围 是平和的，健康的和好玩的，还可满足友善环保的精神。 品牌识别设计 Identity Tree of Life • Identity is tree • “Critters" inhabit the tree community, each have a different role • Environment is shades of green and mid-tone wood • Unique & cozy store environment evokes the feeling of being inside the woods • Tree/critter elements are cute, friendly, and imaginative Overall concept is the symbol of tree representing growth, support, family roots, source of energy, healthy outlook. The ‘mini-mascots’, or the tree community critters assist the shopper to zone in on different areas of the store. The retail environment is calm, healthy and playful and store can meet environmentally friendly standards. 7
- 9. • 创造一个有意义的而又 让人印象深刻的品牌 • 希望品牌识别和吉祥物 作为整体品牌有效沟通 形式的一部分 • 在店内环境里明显展现 “妈妈宝贝美特好”创 新感受，让顾客能与品 牌互动、体验、情感联 结并值得回忆 • To create a brand that is meaningful and memorable • Consider the identity and the mascot as an integral part of an effective brand communication • Manifest the innovation in the store environment to enable shoppers to interact and experience with the Mamababe brand 9 总体设计策略 Design Strategy Overview
- 10. 品牌识别：吉祥物 – 五小福 Mascot: the “Five Little Fortunes” 研小福 博小福 淘小福 爱小福 10 德小福
- 11. 妈妈五小福之一：爱小福 The Bobo 特征：手捧爱意之花 “Bobo”是爱心使者 个性可爱，代表着爱、培育和温暖 Carrying flowers Bobo – Caring. Represents love, nurture, and warmth
- 12. 妈妈五小福之二：博小福 The Hoho 特征：戴着博学眼镜 “Hoho”是博学家 个性可靠，如书本一样知识丰富， 引导购物者如何逛店和购买，成为 智慧的消费者。他是一个知识渊博 的学者 Wearing the glasses Hoho – Knowing. Wise with a book, shows shoppers the way, the how-to. A knowledgeable scholar
- 13. 妈妈五小福之三：德小福 The Jojo 特征：拿着教棒 “Jojo”是导师的角色 个性严谨，教导自觉，自律，道德， 知道什么是对什么是错 Carries the pointer Jojo - Guiding character of an instructor. Training about conscious, self discipline, the moral; knowing what is right or wrong.
- 14. 妈妈五小福之四：研小福 The Momo 特征：手持放大镜 “Momo”是探索者 个性好奇，喜欢质疑，探究，搜索 和研究。 Carries a magnifying glass Momo - Wondering Curious, questioning, explore, search and study.
- 15. 妈妈五小福之五：淘小福 The Toto 特征：梳着前卫的发型 “Toto”是玩耍 个性乐观，非常活泼和调皮，大胆而充 满活力，一切都觉得有趣和令人兴奋 Wears a funny hairdo. Toto - Playing. This one is active and jumping. Bold and energetic. Everything is fun and exciting
- 16. 妈妈五小福之一：爱小福 The Bobo: Costumed mascot 16
- 17. 吉祥物应用: Mascot Application: Key Chain 48mm17mm 40mm
- 18. 吉祥物应用: Mascot Application: Clay Bank 150mm115mm 120mm
- 19. 吉祥物应用: Mascot Application: Stuff Toy 400mm300mm 300mm
- 26. 商场 入口 至2F 品牌形象墙 橱窗 橱 窗 主 题 陈 列 26 一层平面布局规划图 Plan: Layout 1st Floor
- 27. 早教 婴童用品 孕 妇 服 饰 仓库 妈妈用品 服务收银 游乐区 童车 童床 保 健 品 奶粉 购 物 车 休息区 品 牌 奶 粉 休闲食品 27 休闲食品 橱窗 二层平面布局规划图 Plan: Layout 2nd Floor 婴童SPA 饮 料 品牌食品
- 28. 三层平面布局规划图 Plan : Layout 3rd Floor 28 玩具 体验区 婴童服饰 婴 童 服 饰 儿童玩具 餐饮 中童服饰 游乐区 中童服饰 主题 促销区 婴童玩具 蛋糕DIY 婴童服饰 中童服饰 图书、文具 儿童玩具 教育 厨房
- 29. 四层平面布局规划图 Plan: Layout 4th Floor 29
- 30. 室内环境及道具 INTERIOR ENVIRONMENT & FIXTURES
- 31. • 利用品牌的平面设计来创 造环境的体验 • 传达孩童、幽默、好玩及 欢乐的品牌DNA • 让顾客的购物能更有趣 • 为顾客创造难忘的印象 • Use the brand graphic to create an environmental experience • Convey the brand DNA of kids, humor, playful and joy • Make it fun for customers to shop • Establish an memorable impression to shoppers 店内设计 Store Interior Design
- 34. 34 一层大厅效果图，电梯入口 1F Lobby Window Display
- 35. 35 二层女装区效果图 2nd Floor Women’s Apparel View
- 36. 36 二层幼儿食品区效果图 2nd Floor Baby Food Area View
- 37. 37 二层保健品效果图 2nd Floor Mama Care Area View
- 38. 38 二层游乐场区效果图 2nd Floor Play Area View: Train Station
- 39. 39 三层玩具体验岛效果图 3nd Floor Toy Island View
- 40. 40 三层拓展游乐区效果图 3rd Floor Developmental Play Area View
- 41. 41 三层品牌奶粉效果图 3nd Floor Brand Baby Formulae Milk Area View
- 43. 设计体验 Building in Progress
- 44. 设计体验 Building in Progress
- 46. 设计体验 Building in Progress
- 47. 设计体验 Building in Progress
- 48. 设计体验
- 49. 设计体验
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- 53. 53 一层大厅至二楼电梯入口
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