2. CAMILLE THE PROFESSIONAL ORGANIZER
THIS BUSINESS SERVES BY WAY OF PROVIDING
ORGANIZATION SERVICES AND ADVICE PLANS
FOR THOSE LOOKING TO GET THE MOST
FUNCTION OUT OF THEIR SPACE.
THE TARGET MARKET FOR THIS COMPANY IS THE
30 TO 40 YEAR OLD HOME AND/OR BUSINESS
OWNER GROSSING AN ANNUAL AVERAGE
INCOME OF $80,000 WITH A SPOUSE AND
CHILDREN AND LITTLE FREE TIME.
CONVENIENCE IS MY SELLING POINT. EVERYONE WANTS TO
GET THE RESPONSIBILITIES OF LIFE DONE QUICKER SO THEY
CAN SPEND MORE TIME ON THE THINGS THEY ENJOY.
IORGANIZE STRIVES TO NORMALIZE THAT NOTION.
3. iORGANIZE PROFESSIONAL STAGING
◦ Iorganize is a professional organization business serving small business owners and work from
home moms in the Metro Detroit area. Mastering small space transformations is our specialty
while striving to give the upmost professional services in a timely manner. The services
provided include professional organizing, seasonal/holiday décor, office space cleanout and
staging.
4. TARGET SEGMENTS
PROFESSIONAL WOMEN AND MEN BETWEEN 25
AND 45 Y/O WHO WORK OR CONDUCT BUSINESS
FROM HOME OR PRIVATE LOCATION.
BOUTIQUE STYLE (SMALL AND FRANCHISE)
BUSINESS OWNERS BETWEEN 30-50 YEARS OLD
WHO ARE LOOKING TO IMPROVE WORK-FLOW.
FAMILES WHO HAVE CHILDREN BETWEEN THE AGES
OF 8-21 THAT WANT TO ACHIEVE BETTER FUNG
SHUI.
STAY AT HOME MOMS BETWEEN THE AGES OF 25-45
WHO ARE NEW ENTREPRENEURS OR SLOWLY RE-
ENTERING THE WORKFORCE REMOTELY.
6. CLEAN4U
1.Website experience
2.Social media presence and engagement
3.Offerings and pricing
4.Target market
5.Market position / competitive advantage
6.Reviews
7.Strengths and weaknesses
Cabinet Painting
Color Matching
Eco/Green Cleaning
Maid Services
Post-event Cleaning
Trim & Baseboard Painting
Wallpaper Removal
Carpet Cleaning
Exterior Painting
Deep Cleaning
Move In/Move Out Cleaning
Residential Services
Ceiling & Wall Painting
THE WEBSITE WAS
CLEAN, MINIMAL AAND
HAD A GALLERY, BUT NO
BEFORE AND AFTR
PHOTOS. THERE WERE
ALSO TESTIMONIALS,
BUT NO SPECIAL DEALS
OFFERED.
THEIR ENGAGEMEN IS VERY
LOW AT JUST A COUPLE
REACTIONS PER POST AND
JUST UNDER 100 FOLLOWERS.
THE MARKET POSITION FOR
CLEAN FOR YOU IS QUALITY
AND THEIR COMPETITIVE
ADVANTAGE IS
PROFESSIONAL SERVICE
AND UNRIVALED RESULTS.
THE TARGET MARKET IS
WOMEN BETWEEN THE
AGES OF 35 AND 55 WHO
ARE MARRIED LIVING IN
DETROIT OR A
SURROUNDING
CITY/TOWNSHIP.
THE ONLY SOCIAL MEDIA
SITE TIS BUSINESS USES IS
FACEBOOK, AND IT IS NOT
LISTED ON THEIR WEBSITE.
STRENGTHS; LASTING IMPRESSION =
GREAT REVIEWS.
WEAKNESSES; NO BEFORE AND
AFTER = LACK OF WOW FACTOR
8. SASHA’S CLEANING
NO PRICING LISTED
1.experience
2.Social media presence and engagement
3.Offerings and pricing
4.Target market
5.Market position / competitive advantage
6.Reviews
7.Strengths and weaknesses
THERE IS NO WEBSITE OR SOCIAL MEDIA LINKED TO THIS BUSINESS BUT A MESSAGE ON HER
YELP PAGE:
Specialties
We treat your home like it's ours. We are punctual, we pay attention to detail and make sure we do the job
right. We take care of your home so you don't have to. All you have to do is kick back and enjoy your haven.
Call us for free, in home estimate. You can find us also on Home Adviser and Facebook.
History
Established in 2017.
I always loved cleaning and organizing. What better way to do what you love, than to have your own company
and be your own boss. My business is licensed and insured.
Meet the Business Owner
Business owner information
Irina K.
Business Owner
My name is Irina and I am a business woman, a mother and a wife and I love cleaning and organizing.
Eco/Green Cleaning
Maid Services
THERE ISN’T MUCH TO
ESPERIENCE WITH SASHA’S
CLEANING BUSINESS UNLESS
YOU RECEIVE A
CONSULTATION OR
SERVICES. YOU AREN’T
ALLOWED INSIGHTS TO HR
BUSINESS BECAUSE SHE
DOESN’T HAVE MUCH OF
AN ONLINE PRESENCE AT
ALL.
STRENGTHS: GOOD RAPPORT WITH CLIENTS
= GREAT REVIEWS
WEAKNESSES: NO WEBSITE, NO SOCIAL
MEDIA
10. RL CONCETTI
1.Website experience
2.Social media presence and engagement
3.Offerings and pricing
4.Target market
5.Market position / competitive advantage
6.Reviews
7.Strengths and weaknesses
THE WEBSITE IS VERY
CLEAN AND MINIMAL.
THERE ARE PHOTOS
AND ACCOLADES BUT
NO BEFORE AND AFTER
PHOTOS FOR THAT
EXTRA WOW FACTOR.
INTERIOR DESIGN
ORGANIZATION
THERE IS NO PRICING
LISTED.
THE TARGET MARKET IS
WOMEN SINGLE OR
MARRIED BETWEEN THE
AGES OF 25 AND 45
LOOKING TO ELEVATE
THEIR PERSONAL SPACE.
FACEBOOK
HOUZZ
IG (2K FOLLOWERS)
AVERAGE OF 40 LIKES AND
5 COMMENTS PER POST.
THE COMPANY HAS A VERY GOOD REPUTATION, PROFESSIONAL SITE AND APPEARANCE. THEIR ENGAGEMENT IS VERY LOW AND THOUGH ONE PPLATFORM HAS OVER
2K FOLLOWERS, THE OTHER SITES HAVE NO WHERE CLOSE TO THAT. THERE IS A DISCONNECT AMONG THEIR PLATFORMS, UNFORTUNATELY.
STRENGTHS:
PROFESSIONAL
SERVICES, SITE,
APPEARANCE
WEAKNESSES: LACK OF
COHESIVENESS AMONG
PLATFORMS ONLINE.
12. BIG GUY FOR HIRE
THEIR WEBSITE IS VERY
THOROUGH AND
CONCISE; FILLED WITH
INFORMATION AND
LINKS FOR FURTHER
RESEARCH.
1.Website experience
2.Social media presence and engagement
3.Offerings and pricing
4.Target market
5.Market position / competitive advantage
6.Reviews
7.Strengths and weaknesses
THERE IS NO SOCIAL
MEDIA ACCOUNT
ASSOCIATED WITH THIS
BUSINESS.
THEIR STRENGTH IS TIME
MANAGEMENT AND
QUICK PROBLEM-
SOLVING SKILLLS
THEIR WEAKNESS IS THEIR
WEBSITE DESIGN AND
LACK OF SOCIAL MEDIA
PRESENCE.
THEIR PRICING
RANGES FRON $45-
$95/HR.
THEIR POSITION IS QUALITY
AND EFFICIENCY.
THE TARGET MARKET IS
MARRIED COUPLES
BETWEEN THE AGES OF 30
AND 50 LIVING IN DETROIT
AND SURROUNDING CITIES.
Local Moving
Furniture Assembly
Large and Heavy
Item Moving
Commercial
Services
Furniture Moving
Senior Moving
