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Personal Brand Exploration - Mark Leon
- 1. PERSONAL BRAND EXPLORATION Mark Leon Project & Portfolio I: Week 1 November 27, 2023
- 2. What’s to know about me and how I got here is a real journey, I’ll try my best to sum it up quick, as it is long. I have always worked for someone and always did my due diligence and given my all but no matter if I did my 99.9% there was always that 0.01% shown of how bad I was as an employee. I saw this is a wakeup call and said I don’t want to be treated like a child for the things I do, my ideas or if things not done their way. I want to do me and create my own and be a bigger person a well- known person like the founders of Amazon, Apple or Disney. I wanted to make my own business and be with the top dogs I know I have potential to change the industry in many ways. I have many ideas in the head that I know can benefit someone out there. My purpose is to help the customers feel known and seen, that things can be easier or things can get better and can be reached to an affordability and not some outrageous price, my job is to make them feel included. IDENTITY
- 3. PROFESSION Potential Job Titles: • Chief Executives • Online Merchants • Administrative Service Managers BRAND ARCHETYPE - is Girl/Guy Next Door Brand, I like having a connection with a person and making them feel needed or included in either the product or project. I also see this as it helps me show who I really am and that I should stay true to what my goal is and not lose track of it. I want to build a relationship with the person and have trust knowing that they can always come back to me if needed. Business Management for Corporate Offices Picture Relevant to Your Industry Goes Here
- 4. Chief Executives or Operation managers TARGET AUDIENCE Jennifer Roldan Outreach Plan: • Read more about her and how she got to where she is at. • Message through linkedin. • Give her a specific time to respond and as well as multiple ways to contact me if anything. PROFILE PICTURE Global Operations Manager at Marvel at The Walt Disney Company Robert Thompson Outreach Plan: • Look into his background this isn’t his only time that hes been Chief Operating Officer • Message Through linkedin or look for ways to meet up in person as he does live here in Winter Park, FL. • As he must be a very important person and busy maybe reach out to someone that works close to him and see if they read my message on linkedin. PROFILE PICTURE EVP + Chief Operating Officer at The Walt Disney Company Mary Barra Outreach Plan: • I am a car guy so reading more into the GM company and to see what’s new and what’s to come. • Message through linkedin or Twitter. • I think by sending her a message and sending multiple ways to contact me and follow up in a week which gives her time to check her things. PROFILE PICTURE Chair and Chief Executive Officer at General Motors
- 5. GOALS Short Term: (Immediately After Graduation, 2024) • I will have obtained licenses to build buildings, parking lots, etc. ‣ Find a good and trustworthy construction team to build the parking lot by January 31,2024. Mid Term: (2025) • Have at least 3 parking lots bringing in revenue. ‣ Have multiple contracts with the state and more upcoming projects in different attractions January 31,2026. Long Term: (2029) • Have built a company that has multiple departments as in cleaning company, car washes, clothing line and more. ‣ Have my own building where I can monitor all my businesses and set new plans to conquer even more by January 31,2030.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Medical Receptionist SOFT HARD Expert Medical Terminology Adept Customer Service Skills Expert Bilingual Expert Data base reporting software SOFT HARD Novice Analytical or Scientific software Novice Operations Analysis Novice Social Perceptiveness Novice
- 7. I help visitors/tourists feel at home while far from home by making locations accessible and easy. PROMISE
- 8. CREDENTIALS Work Experience: • Disney Employee at Earl of Sandwich/Blaze Pizza • Medical Receptionist Education: • Medical Assistant Program at Orange Technical College, graduated in 2017 • Business Certificate Program, B.S., Full Sail University Exp. 2024 Volunteer Work: • Provided Service for my church organization as a missionary for 2 years in Colombia and the United States. Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Robert Sousa Industry Experience: • Business Development Manager • Program Manager • Senior Operations Analyst Education: • National American University (2015-2018) Leadership Experience: • Master Sergeant (United States Marine Corp.) • Operations Chief (Marine Air Control Group 38) Skills and Proficiencies: • Military Operations - 39 endorsements • Security Clearance- 18 endorsements • Weapons- 6 endorsements Mark Leon Overall Online Presence: • How many connections 500+, banner image customized YES, professionalism of headshot?, how detailed is the profile LOTS OF INFORMATION, published articles NO, active on other social media YES, is their LinkedIn URL customized YES • Grade: Superior?, 80 out of 100 HEADSHOT HEADSHOT Industry Experience: • Currently in Full Sail Program for Business Certificate Program Education: • Medical Assistant Program (2015-2017) Leadership Experience: • No Leadership experience. Skills and Proficiencies: • Computer Skills • Customer Service Skills Overall Online Presence: • How many connections NO CONNECTIONS, banner image customized NO, professionalism of headshot NO, how detailed is the profile NOT MANY DETAILS, published articles NONE, active on other social media YES, is their LinkedIn URL customized NO • Grade: Poor, 10 of 100
- 10. COMPETITION John Kapron Noteworthy Experience: • Second Harvest Food Bank of Orange County • Special Olympics Mark Leon HEADSHOT HEADSHOT Industry Experience: • Senior Business Development Manager • US Director – Projects and Operations • Regional Commercial Manager Education: • State University of New York at Fredonia (1992-1996) • St. Joseph’s Collegiate Institute (1988-1992) Skills and Proficiencies: • Computer Skills - 2 endorsements • Microsoft Office- 5 endorsements • New Store Openings - 9 endorsements Overall Online Presence: • How many connections 500+, banner image customized YES, professionalism of headshot YES, how detailed is the profile WELL DETAILED HAS MULTIPLE SITES, published articles NO, active on other social media YES, is their LinkedIn URL customized YES • Grade: Superior, 90 out of 100 Industry Experience: • Currently in Full Sail Program for Business Certificate Program Education: • Medical Assistant Program (2015-2017) Leadership Experience: • No Leadership experience. Skills and Proficiencies: • Computer Skills • Customer Service Skills Overall Online Presence: • How many connections NO CONNECTIONS, banner image customized NO, professionalism of headshot NO, how detailed is the profile NOT MANY DETAILS, published articles NONE, active on other social media YES, is their LinkedIn URL customized NO • Grade: Poor, 10 of 100
- 11. BRAND POSITION For All people who want to feel like they belong, I provide honest and inclusivity because I try to put them first and make them feel at home. “THE DREAMER”
- 12. NETWORKING & MARKETING Industry Events & Organizations • ALPFA Association of Latino Professionals For America ‣ 05/03/2023 / 1717 W 6th Street, Suite 410 Austin, Texas 78703 Digital Marketing • Primary Content: Fun and engaging videos, project videos and promoting locations with events to promote location. • Primary Tools: Facebook, Instagram, and TikTok. As much as I can but posting and videos • Website: I will use my portfolio as a background and something future partners may look at and see how my work has helped and improved during the years. Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor • What type of mentor will you seek as you embark on your career path? Someone who is motivated to build and embark in a franchise path. What experience and/or lifestyle should they have? They should have experience in running a business and also having Formal Education • Complete Business Certificate Program by 2024. Technical Skills • Business Analysis Foundations in Linkedin Learning, 01/2024 • Corporate Financial Statement Analysis in Linkedin Learning, 01/2024 Soft Skills • Social Perception – Linkedin Learning, 01/2024 • Business Analytics- Harvard Business School online, 12/2024
- 14. Mark Leon You know when you come visit a new place and everything seems out of place? Well, what I do is look for the familiar logo that makes me feel at home and not excluded . In fact, my locations have made people come back and back knowing they have a place they always come back to and feel at ease and wanted. “ Picture of You Goes Here