Created a website redesign proposal for Domestic Abuse Shelter. Conducted detailed analysis of current and older versions of their website and reviewed industry trends. Developed a mood board, information architecture report, and a low fidelity wireframe showing suggested layout and content.

1. ProjectReport Page 1 of 14
Project Brief & Information
Architecture Report
For: Domestic Abuse Shelter Inc.
https://domesticabuseshelter.org/
Prepared On: 9/22/2019
Prepared By: Camille Reed
Email: clreed@student.fullsail.edu
Email: 248-555-5555

2. Project Report Page 2 of 14
Contents
Project Brief.......................................................................................................................................3
Executive Summary ........................................................................................................................3
Objectives......................................................................................................................................3
Target Launch Date.........................................................................................................................3
Target Audience.................................................................................................................................4
PrimaryAudiences..........................................................................................................................4
Competitive Analysis...........................................................................................................................5
Main Competitors...........................................................................................................................5
Competitive Advantage...................................................................................................................6
Current Site Review............................................................................................................................6
Perception .....................................................................................................................................6
Positive Features............................................................................................................................7
Areasfor Improvement...................................................................................................................7
Current Content Inventory..............................................................................................................7
New Design & Functionality ................................................................................................................9
Look & Feel....................................................................................................................................9
Functionality ..................................................................................................................................9
Usage.............................................................................................................................................9
Content Strategy ..............................................................................................................................11
Content Outline............................................................................................................................11
Content Publishing Schedule.........................................................................................................11
Site Map Diagram.........................................................................................................................13
Wireframe....................................................................................................................................14

3. Project Report Page 3 of 14
Project Brief
Executive Summary
Briefly describe the company and the concept, product or service it provides.
Domestic Abuse Shelter Inc. (DAS) helps survivors of domestic abuse begin again and provides
immediate safety to abuse victims and their children. The organization educates, supports and promotes
communityawarenessaboutdomesticviolence throughoutthe FloridaKeys.
Privacy and confidentiality for visitors of the Domestic Abuse Shelter and its website is the main
concern, which is why there is a pop-up that gives information on how to keep others from knowing
visitorswere onthe website.
Objectives
List 3 goals the company has for the new website.
1. Helpsvictims of domesticabuse escape andsurvivorsstartanew.
2. Increase donations.
3. Engage the communitythroughtheirsocial media.
Target Launch Date
DAS would like to launch their new site before the winter holidays due to the spike in domestic violence
occurrencesduringthistime of the year.

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Target Audience
Primary Audiences
List 2-3 primary audiences and their goals when visiting the site. What problems do the client’s
customers/prospects have that their business solves?
The primaryaudiencesforDomesticAbuse Shelterare:
1.
a. Womenages 20-35 of the lowerincome class inthe FloridaKeysarea.
b. They want a safe haven andsupportteamto escape abuse and heal.
2.
a. Womenages20-35 of the middle income classinthe Florida Keysarea.
b. They want resourcestomaintainstrengthsothattheymay heal andcontinue tomove forward.

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Competitive Analysis
Main Competitors
Name 2-3 competitors and list their web addresses. Describe the strengths and weaknesses of
their sites. What features are lacking in the client’s current site that a competitor has?
The main competitorsof DomesticAbuse Shelterare:
1. Samuel’s House Inc. = http://samuelshouse.org/
a. Strength= Bright,invitinghomepagewhichpullsvisitorsin.
b. Weakness = Lack of Informative content on homepage, info on homepage is really old
news/events.
2. FCADV DomesticAbuse Shelter =https://www.fcadv.org/centers/monroe
a. Strength= Simple,straighttothe point.
b. Weakness=VeryplainCSSdesign, notmuchthoughtintohomepage content.

6. Project Report Page 6 of 14
Competitive Advantage
List 3 key business strengths of the client that are advantages over the competition.
1. Years of experience.
2. Credibilitybuiltthroughpartnershipswithtrusted businesses, organizationsandindividuals.
3. Personalizedservice tovisitors,victims andsurvivors.
Current Site Review
Perception
What adjectives come to mind when you visit the current site?
1. Compassionate
2. Professional
3. Knowledgeable

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Positive Features
What aspects of the current site work well and why are they successful?
1. Large icons on homepage, including escape button, for visitors to leave the site quickly and maintain
searchin confidence.
2. Informative homepageandorganizedcontent.
Areas for Improvement
What's not so great and why do you think that is?
1. More ways to engage community, differentsocial mediachannels.
2. Testimonials (anonymous) toshowthe differenceandimpactthe organizationismaking.
Current Content Inventory
List the content that is currently on the site’s home page, about page, primary products/services
page, and 1-2 other pages. Include text, images, and multimedia.
Page Title Description of Content

8. Project Report Page 8 of 14
Home Text sharing the mission and goals of the
organization; photos to further convey brand
message; widget; icons.
About Text sharing background information on the
organization; icon.
Contact Us Contact information including phone number,
contact email and social media outlet; icon.
Development & Volunteer Opportunities Text sharing information on how to apply for
employment or volunteer work, and what options
are available.
Useful Links & Resources Text sharing resources applicable to those
potentially needed by victims, survivors, and their
families; icon.

9. Project Report Page 9 of 14
New Design & Functionality
Look & Feel
Describe the new site’s desired look and feel by using adjectives and short phrases.
Compassionate,Resourceful,Diligent,Professional
Functionality
What functionality is needed on the new site (e.g., CMS, ecommerce, blog, forum, forms, search,
etc.)?
1. Anonymoustestimonialsection
2. Blog
3. Social MediaWidgets
Usage
What types of devices will the primary audiences use when accessing the site?
1. PC / Laptop
2. Cellphone

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3. Tablet

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Content Strategy
Content Outline
List the content that should be added to the site in order to meet the goals of both the primary
audiences and the client.
Description of Content Type of Content
Blog Blogs to stay consistent; content consisting of tips,
warningsignsand the healingprocesses.
Widget More social media widgets toengage more of their
audience.
Content Publishing Schedule
List the recommended publishing schedule of content for the new website.
Daily:
 Social media post and replies.
 Replies to emails and other inquiry requests.
Weekly:
 Blog posts

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Monthly:
 Testimonials
 Events Calendar
Quarterly:
 Information webinars
Yearly:
 Caution/Escape / SafetyGuide.

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Site Map Diagram
Insert image of the site map diagram of the recommended new structure of the website.

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Wireframe
Insert image of the wireframe of the existing home page of the website.