This document contains Jonathan Heyward's personal branding project for a class. It includes biographical information about Jonathan, his background and experience in digital marketing since 2005. It outlines his goals to gain additional skills and education to become a top digital marketer, including attending Full Sail University. Jonathan analyzes his existing skills and potential competitors in the field. He discusses his approach to networking, marketing his brand, and ongoing professional development.
The term 'differentiate or die' is obsolete. Why? Because there's too much choice and not enough differentiation to go round. That's why marketers today need to stop trying to convince us they're different but instead should focus on activity that's
My wish is to exercise my passion for digital marketing and technology as well as use my creativity every day in my professional life and to share my knowledge with forward thinking companies and entrepreneurs
The term 'differentiate or die' is obsolete. Why? Because there's too much choice and not enough differentiation to go round. That's why marketers today need to stop trying to convince us they're different but instead should focus on activity that's
My wish is to exercise my passion for digital marketing and technology as well as use my creativity every day in my professional life and to share my knowledge with forward thinking companies and entrepreneurs
5 Reasons Why You Should Use Digital MarketingMark Delgado
Mark Delgado (@iammarkdelgado) is a Certified Blog and Social Media Entrepreneur (CBSME) who is passionate about consultative works, creative writing, events management, ideation, startupreneurship, strategic marketing and training. He founded Mediactiv8, a startup social media marketing company that advocates digital marketing education and entrepreneurship in the Philippines. To see more of his works, please check out www.facebook.com/Mediactiv8.
We all know the importance of content these days and most of us are embracing it with gusto. But how effective are we being in terms of inspiring and persuading our customers? This presentation explores this challenge and demonstrates how, by understanding what appeals to and motivates people in a digital context, you can improve the effectiveness of the communication you’re putting out there.
Six Tips for Getting a Communications Job in Silicon ValleyHigh Tech Connect
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Video and transcript of original speech: http://www.htconnect.com/2013/05/sjsu-convocation-speech-6-tips-for-getting-a-communications-job-in-silicon-valley/
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Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
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2. I AM JONATHAN HEYWARD. I AM BIG ON MORALS, VALUES AND SUCCESS. I
BELIEVE IN BEING LOYAL TO YOUR SELF AND TO OTHERS. I TAKE THIS
MINDSET IN TO WORKING WITH CLIENTS FROM ALL WALKS OF LIFE. IVE
BEEN A DIGITAL MARKETER SINCE 2005 AND HAD NO IDEA THAT WAS
WHAT I WAS DOING AT FIRST, AFTER BEING NOMINATED FOR AWARDS
AND SOUGHT OUT TO HELP BUSINESSES, I LEARNED I HAD FOUND MY
CALLING BUT I DIDNT HAVE THE RIGHT PAPERWORK TO PROVE MY
SKILLSET. MY HUNGER TO ACHIEVE WHAT IS NEEDED TO SUCCEED
BROUGHT ME TO FULL SAIL UNIVERSITY. WHERE I HOPE TO USE ALL THE
SKILLS I LEARN TO HELP PEOPLE SUCCED IN THEIR MARKETING GOALS.
IDENTITY
3. I WANT TO WORK IN THE MARKETING/ CONTENT CREATION FIELD. I LOV
BEING CREATIVE AND FIGURING OUT WAYS TO PROMOTE PRODUCTS IS
SOMETHING I LOVE TO DO. SOME TITLES THAT EXIST FOR THIS FIELD ARE
MARKETING MANAGER, ADVERTISING AND PROMOTION MANAGERS AND
PUBLIC RELATIONS AND FUNDRAISING MANAGER. I APPROACH MY WORK
FOR CLIENTS THROUGH THE LENS OF THE HERO ARCHETYPE. I USE MY
EXPERIENCES AND LIFE LESSONS TO DEVELOP A STRATEGY AND
APPROACH TO GAIN SUCCESS WITH MY WORK. MY EXPERIENCES WITH
RUNNING MY OWN BRAND HELP ME UNDERSTAND MY CLIENTS BETTER
THAN MOST THEY WOULD HIGHER.
PROFESSION
4. THE PEOPLE THAT NEED TO KNOW ME ARE THE RECRUITERS AT COMPANIES
LIKE LIVE NATION AND DREW DICONSTANZO THE DIRECTOR OR
MARKETING AND SALES OF CIRQUE DUE SOLEIL WOULD LOVE TO KNOW
WHO I, AM. I PROMOTE AND MARKET VARIOUS PRODUCTS, SERVICES, AND
EVENTS THAT COVER ALL AGES, GENDERS AND LIFESTYLES. DUE TO MOST
OF MY WORK BEING DIGITAL MARITAL STATUS, EDUCATION LEVEL,
LOCATION AND ETHNICITY DOESNT NEED TO BE AS DETAILED BECAUSE THE
WORK PRESENTED IS MEANT FOR ALL. NOW IF A COMPANY HIRES ME TO DO
WORK AND THEY PROVIDE SPECIFIC DEMOGRAPHIC INFORMATION I WILL
ABIDE BY THEIR RULES. MY AUDIENCE NEEDS TO BE OPEN MINDED, BE TECH
SAVVY AND HAVE INTERESTS IN ONLINE SHOPPING. THEY WOULD NEED TO
BE MOTIVATED BY THE DRIVE TO CONQUER ALL GOALS AND FEAR NOTHING.
TARGET AUDIENCE
5. IMMEDIATE
FOR THE TIME BEING I WOULD LIKE TO GAIN ALL THE SKILLS I AM MISSING IN ORDER TO BECOME A SUCCESSFUL
DIGITAL MARKETER. I WANT TO BECAME A BETTER PRESENTER AND SPEECH GIVER BY DECEMBER 2020
2025 - 2030
IN 5 TO 10 YEARS I WOULD LIKE TO HAVE USED ALL THE SKILLS I GAINED THROUGH SCHOOL AND SELF
TEACHING TO BE ONE OF THE TOP DIGITAL MARKETERS IN THE WORLD. RUNNING MY OWN AGENCY AT THIS
TIME IS THE IDEAL GOAL.
2035 - 2040
I WANT TO BE A AUTHOR OR A TEACHER OF PEOPLE WHO WOULD LOVE TO FOLLOW MY STEPS ESPECIALLY MY
CHILDREN. BY THIS TIME I SHOULD HAVE HOPEFULLY REACHED LEGEND STATUS, WITH AN AGENCY AND MANY
MORE GOALS ACCOMPLISHED ON MY PATH.
CAREER GOALS
6. ABILITY TO USE A COMPUTER OR PHONE - 100%
ABILITY TO UNDERSTAND PROGRAMS AND APPS - 100%
ABILITY TO RESEARCH DATA - 90%
UNDERSTANDING DESIGN BASED THINKING AND PLANNING - 90%
HARD SKILLS:
1. VIDEO - 100%
2. TECH SAVVY - 100%
SOFT SKILLS:
1. CREATIVITY - 100%
2. SOCIAL SKILLS - 100%
SKILLS ANALYSIS
8. MY WORK IN DIGITAL MARKETING BEGINS WITH ME MAKING MUSIC IN 2005, DURING THIS TIME I
LEARNED THAT THE INTERNET WAS THE NEXT BIG WAVE FOR MUSIC PROMOTION. ALREADY BEING
GOOD WITH COMPUTERS I MIXED MY KNOWLEDGE OF COMPUTERS WITH MY EAGERNESS TO GET
OUT OF THE SITUATION I WAS IN IN LIFE. DIGITAL MARKETING HAS BEEN MY CALLING NO MATTER
WHAT OTHER FIELDS I TRY TO GO TO I ALWAYS END UP IN DIGITAL MARKETING. I WAS REALLY
YOUNG WHEN MY MOTHER PUT ME IN FRONT OF ONE OF THE FIRST APPLE COMPUTERS AND PUT
PONG ON, I WAS HOOKED SINCE THEN. SHE TAUGHT ME HOW TO TYPE AND SEARCH FOR WHAT I
WANTED ON THE COMPUTER. THAT EXPERIENCE HAS LEAD TO BEING NOMINATED FOR VARIOUS
DIGITAL MARKETING AWARDS, TO TEACHING JOBS TO BEING FOLLOWED BY THE LIKES OF BARACK
OBAMA AND LADY GAGA ON SOCIAL MEDIA. I WORK WITH A LOT OF START UPS WHO DONT HAVE
MUCH MONEY BY OFFERING A WORK FOR THE RESUME CREDIT, MEANING I WILL WORK FOR SOME
PEOPLE AS LONG AS I CAN USE THEM TO BUILD MY RESUME. I AM TRUSTWORTHY BECAUSE I AM
ON BOTH SIDES AS THE COMPANY AND THE CONSUMER AND I KNOW HOW THE BUSINESS GOES
FOR EACH SIDE. HAVING THE EXPERIENCE OF HAVING TO USE TRIAL AND ERROR TO BUILD MY
BRAND AND GO THROUGH THE UPS AND DOWNS HELPS WHEN I WORK WITH CUSTOMERS.
CREDENTIALS
9. ANDREA MORA IS A FORCE FROM FULL SAIL WHO
EXCELLED WITH DIGITAL MARKETING AND AFTER A
FEW POSITIONS AS A CREATIVE SHE GOT HIRED TO
BE A CO FOUNDER AND CEO OF WE SHAPE THIS, SHE
IS ALSO THE HEAD OF GLOBAL TRENDS A VIRAL
MARKETING AGENCY. ANDREAS EDUCATION IS ONLY
LISTED AS FULL SAIL UNIVERSITY. FROM HER
EXPERIENCE I CAN SEE SHE EXCELS AT WHAS SHE
DOES WITH ITS PAID WORK OR VOLUNTEER. WORK
SHES DONE THAT IS NOTEWORTHY TO ME IS HER
VOLUNTEER WORK AS A VIDEOGRAPHER FOR
FEEDING AMERICA. THAT POSITIONS REQUIRES A LOT
OF STRENGTH BECAUSE OF THE FACTS YOU LEARN
WHILE WORING WITH FEEDING AMERICA. SHE IS
SKILLED IN SOCIAL MEDIA MARKETING AND EVENT
PLANNING. SHE HAS A SOLID ONLINE PRESENCE
WITH REVIEWS AND RECOMMENDATIONS FROM
MANY SHE WORKS WITH.
THE DIFFERENCE BETWEEN US IS SHE HAS HAD
MORE TIME TO PUT TOGETHER HER LINKEDIN
PROFILE TO ESTABLISH HER PERSONAL BRAND.
ANOTHER DIFFERENCE IS LONGEVITY AT JOBS IVE
WORKED PLACES LONGER WHERE SHE HAS BEEN
PLACES BUT NOT FOR TOO LONG UNTIL HER LATEST
JOBS. OTHER THAN THAT WE SHARE THE SAME
DRIVE TO PROVIDE THE BEST DIGITAL MARKETING
POSSIBLE FOR OUR CLIENTS.
COMPETITION
JONATHAN HEYWARD
10. ZOE KASE HAS THE POSITION I WANT WHICH IS A
BRAND MANAGER POSITION AT LIVE NATION.
ZOE HAS BEEN WITH LIVE NATION FOR 4 YEARS
NOW AS A MARKETING COORDINATOR AND
BRAND MANAGER. ZOE HAS WELL PUT
TOGETHER LINKED IN PAGE. WE HAVE THE SAME
TIME WORKING IN MARKETING BUT SHE HAS
SPENT MORE TIME WORKING WITH LIVE NATION
THEN I HAVE FOR ONE CLIENT BECAUSE IM
MORE PROJECT CLIENT BASED. ZOE HAS A
STRONG EDUCATION BACKGROUND
GRADUATING FROM WASHINGTON UNIVERSITY
WITH A BACHELORS DEGEE AND ALSO STUDIED
CINEMATOGRAPHY AT THE ACADEMY OF
PERFORMING ARTS IN PRAGUE. I AM CURRENTLY
NOT AS EDUCATED AS HER ON PAPER BUT I
THINK WE ARE SIMILAR WHEN IT COMES TO
MARKETING MUSIC AND ARTISTS. NOTEWORTHY
EXPERIENCE FOR ME IS HER GRIND AS AN INTERN
TO GET WHERE SHE IS NOW. OUR SKILLS ARE
VERY SIMILAR AS IN SHE IS VERY SKILLED IN THE
SAME COMPUTER PROGRAMS I AM. OVERALL
HER PROFILE IS CLEAN AND LOOKS GOOD GREAT
PIC JUST NEEDS TO BE FULLY FILLED OUT AND
COMPLETED. BOTH OF THESE PROFILES HAVE
SHOWED ME HOW MUCH I NEED TO GET
FINISHED AND COMPLETED.
JONATHAN HEYWARD
COMPETITION
11. KNOWING HOW IT IS TO BUILD A BRAND FROM THE GROUND UP MEANS I
KNOW THE UPS AND DOWNS AND WILL BE ABLE TO GUIDE YOU FROM
PERSONAL EXPERIENCE TO BUILD YOUR BRAND, THE OTHERS DONT HAVE
THIS PERSPECTIVE - JONATHAN HEYWARD
BRAND POSITION
12. DUE TO CORONAVIRUS WE PROBABLY WONT BE ABLE TO DO TOO MUCH
BUT ATTEND ZOOM MEETINGS ONLINE.
THE TYPE OF CONTE I WILL PRODUCE WILL BE INFORMTIVE AS WELL AS
ATTRACTIVE TO THE EYES. I WILL TAKE ADVATAGE OF ALL SOCIAL MEDIA
TOOLS AND TRICKS TO FULFILL THE NEEDS FOR MY BRAND AS WELL AS MY
CUSTOMERS BRANDS.
I WILL KEEP EDITING AND BUILDING MY PORTFOLIO SO IT CAN HELP ME
CONSTRUCT HOW I REPRESENT MYSELF AND MY BRAND TO OTHERS.
NETWORK & MARKETING
13. GOING TO FULL SAIL HELPS ME PUSH FORWARD PROFESSIONALY BECAUSE
I WILL LEARN THE SKILLS I NEED TO BE THE BEST AT WHAT I DO, I WILL USE
ALL MY TIME AND KNOWLEDGE TO DELIVER THE BEST WORK FOR ALL
CLIENTS AS WELL AS MYSELF. TO PROGRESS I HAVE BEEN READING MORE
AND SPEAKING TO MORE PEOPLE IN THIS FIELD WHICH WILL HELP ME
LAND THE JOB I WANT.
PROFESSIONAL DEVELOPMENT
14. YOU NEED SALES? YOU NEED SOMEONE WHO KNOWS HOW TO SPEAK TO
THE HEARTS OF THE PEOPLE? GO TO MY WEBSITE TO FIND OUT MORE
ABOUT ME AND WHAT I CAN OFFER YOU.
ELEVATOR PITCH
15. 7 ESSENTIAL SKILLS EVERY DIGITAL MARKETER SHOULD KNOW
SIMON - HTTPS://DIGITALMARKETINGINSTITUTE.COM/EN-US/BLOG/7-
ESSENTIAL-SKILLS-EVERY-DIGITAL-MARKETER-SHOULD-KNOW
REFERENCES
