David Jowett from DAC group explains the principals of hyperlocal marketing, do's and don't of strategies for companies. Hyperlocal has become one of the most important elements of new marketing strategies, as users expect a more tailored service with every business they interact with. Leading experts on Hyperlocal strategies have volunteered to share their knowledge with us to explain the best ways to adapt your marketing to suit this growing need.

1. THE FUTURE OF RETAIL IS LOCAL
AND PERSONAL

2. “winning the last retail
yard”

4. A 43 year old
start up
Who are DAC Group?

5. the original
hyper local
media

6. when a
map was a
called a
road atlas

7. The technology revolution transformed our
hyperlocal world
90% print 90% digital

8. google started it

9. the largest
yellow pages
phone
directory in
the world

10. since then
local SEO has
become a
whole lot
more
competitive

11. Google testing
even deeper
hyper local

12. Every service
you might
want

13. and they
are going to
make you
pay for it

15. Isn’t all this just for Google &
plumbers?

16. no - all the other
tech companies
are moving into
the same space

17. the
consumer
takes it
mainstream
20% of all search queries are local

18. voice search
will grow like a
weed & drive
more local
search
behaviour

19. for enterprise
business this
is about your
brand at the
local level

20. no - if you
are Pizza
Express why
lose out on
store traffic

21. and then traditional
media get involved

22. and what about
the last
ecommerce
yard?

23. the customer wants you to deliver the exact answer

24. Expedia rank for 50m+ pages for a
reason

26. what does it
mean for us in
digital
marketing?

28. break down
silos

29. consumer
journey
gets even
more
complex

30. great
news...when
we want it
now, we go
in store

31. Companies with
with just 40+
landing pages get
12x more leads
than those with 5
or less
Source: Hubspot

32. so how to take
advantage

33. fix your local SEO
local search maps channels reviews landing pages Social & tech Directories

35. Personalise your PPC & SEO landing pages for the long tail

36. get really granular with your PPC for the
long tail

37. In what other media
channel can an SMB
outperform a national
brand?

38. “winning the last retail yard”

39. Thank You!