How to Integrate Social Media in Your Marketing Mix

Outreach Digital
Outreach DigitalOutreach Digital
Practical guide to
localising your
brand
@Olgandrienko #BrightonSEO
How to Integrate Social Media in Your Marketing Mix
Marketing activities in 21 countries
How to Integrate Social Media in Your Marketing Mix
How to Integrate Social Media in Your Marketing Mix
How to Integrate Social Media in Your Marketing Mix
How to Integrate Social Media in Your Marketing Mix
How to Integrate Social Media in Your Marketing Mix
How to Integrate Social Media in Your Marketing Mix
How to Integrate Social Media in Your Marketing Mix
1. Your thoughts + slides, their tips
2. Top quotes from the expert, your
slides, their comments
3. Masterclass: 10-15 min presentation by
expert, huge Q&A session afterwards
How to Integrate Social Media in Your Marketing Mix
How to Integrate Social Media in Your Marketing Mix
How to Integrate Social Media in Your Marketing Mix
How to Integrate Social Media in Your Marketing Mix
How to Integrate Social Media in Your Marketing Mix
Hot topic +
guest
Webinar
Transcribe
Publish on a
website
Publish short
videos on social
Webinar workflow
How to Integrate Social Media in Your Marketing Mix
How to Integrate Social Media in Your Marketing Mix
Interviews/video +
tweets at the
event
Best quotes
immediately
after
Videos/post
after the event
Roundtable/
webinar after
Conference
support workflow
Chat/webinar
before
How to win social media exposure at
the event: Designs with quotes
1. Follow the hashtag on
social media/ listen to
interviews - track any
type of activity from
the conference OR ask
for quotes if you’re
there
2. Create a design (in
Canva.com, Snappa.io
or other)
3. Share on social media
and tag all speakers in
the post + the
conference
How to Integrate Social Media in Your Marketing Mix
Email Template: Connect with the
conference
Roundtable with
2 more speakers
Twitter chat with
keynote speaker
+ ticket giveaway
Article
supporting the
1st webinar
Twitter chat
recap
SEMrush case:
Australian event
support
Roundtable with
3 speakers
How to Integrate Social Media in Your Marketing Mix
How to Integrate Social Media in Your Marketing Mix
How to Integrate Social Media in Your Marketing Mix
How to Integrate Social Media in Your Marketing Mix
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How to Integrate Social Media in Your Marketing Mix

  • 1. Practical guide to localising your brand @Olgandrienko #BrightonSEO
  • 3. Marketing activities in 21 countries
  • 11. 1. Your thoughts + slides, their tips 2. Top quotes from the expert, your slides, their comments 3. Masterclass: 10-15 min presentation by expert, huge Q&A session afterwards
  • 17. Hot topic + guest Webinar Transcribe Publish on a website Publish short videos on social Webinar workflow
  • 20. Interviews/video + tweets at the event Best quotes immediately after Videos/post after the event Roundtable/ webinar after Conference support workflow Chat/webinar before
  • 21. How to win social media exposure at the event: Designs with quotes 1. Follow the hashtag on social media/ listen to interviews - track any type of activity from the conference OR ask for quotes if you’re there 2. Create a design (in Canva.com, Snappa.io or other) 3. Share on social media and tag all speakers in the post + the conference
  • 23. Email Template: Connect with the conference
  • 24. Roundtable with 2 more speakers Twitter chat with keynote speaker + ticket giveaway Article supporting the 1st webinar Twitter chat recap SEMrush case: Australian event support Roundtable with 3 speakers