Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Integrate Social Media in Your Marketing Mix


Published on

Learn hands-on experience with integrating social media with webinars and conferences with Olga from SemRush.

Published in: Business
  • Login to see the comments

  • Be the first to like this

How to Integrate Social Media in Your Marketing Mix

  1. 1. Practical guide to localising your brand @Olgandrienko #BrightonSEO
  2. 2. Marketing activities in 21 countries
  3. 3. 1. Your thoughts + slides, their tips 2. Top quotes from the expert, your slides, their comments 3. Masterclass: 10-15 min presentation by expert, huge Q&A session afterwards
  4. 4. Hot topic + guest Webinar Transcribe Publish on a website Publish short videos on social Webinar workflow
  5. 5. Interviews/video + tweets at the event Best quotes immediately after Videos/post after the event Roundtable/ webinar after Conference support workflow Chat/webinar before
  6. 6. How to win social media exposure at the event: Designs with quotes 1. Follow the hashtag on social media/ listen to interviews - track any type of activity from the conference OR ask for quotes if you’re there 2. Create a design (in, or other) 3. Share on social media and tag all speakers in the post + the conference
  7. 7. Email Template: Connect with the conference
  8. 8. Roundtable with 2 more speakers Twitter chat with keynote speaker + ticket giveaway Article supporting the 1st webinar Twitter chat recap SEMrush case: Australian event support Roundtable with 3 speakers