Using real and actual content for your design process will make you achieve 2 things:
1: It gets you started thinking about your users, what you want them to do, what messages will make them do it etc.
2: Your design will be both stunning and supporting the message.
Designers tend to like real content. It might be hard to make it look great sometimes, but the challenge is real and they get to shape the messaging along with the rest of the team.
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our latest seminar aimed at the key decision makers in your organisation, takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom, and look at how crucial it is for organisations to continuously adjust their business model in order to keep up with the fast pace of digital advancement, keep ahead of the curve and to ensure that digital is fully embedded and delivering the best possible results across all aspects of your business.
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our seminar takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom.
Economy and digital disruption: what is the impact of the digital disruption on our economy, what are the trends, what are the drivers, what are the business models behind the disruption, and how to deal with the digital disruption?
see also you tube: https://www.youtube.com/playlist?list=PLqx4oNRow1nrw9p7ffuQyC9AVgl7UIkpK
ActivityStrea.ms: Is It Getting Streamy In Here?Chris Messina
From Facebook's newsfeed to Twitter's relentless real-time updates, the metaphor of the "stream" has taken social networking beyond blog posts and on to rich social activities. Learn about ActivityStrea.ms - the open format adopted by Facebook, MySpace, and Windows Live - and how it's fundamentally changing the social web.
http://my.sxsw.com/events/event/400
Traditional retailers are under serious pressure by new online players like Amazon, Zalando and Alibaba. This presentation introduces the concept of hybrid retail, as a way for traditional retailers to effectively build a digital strategy that could really work?
Using real and actual content for your design process will make you achieve 2 things:
1: It gets you started thinking about your users, what you want them to do, what messages will make them do it etc.
2: Your design will be both stunning and supporting the message.
Designers tend to like real content. It might be hard to make it look great sometimes, but the challenge is real and they get to shape the messaging along with the rest of the team.
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our latest seminar aimed at the key decision makers in your organisation, takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom, and look at how crucial it is for organisations to continuously adjust their business model in order to keep up with the fast pace of digital advancement, keep ahead of the curve and to ensure that digital is fully embedded and delivering the best possible results across all aspects of your business.
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our seminar takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom.
Economy and digital disruption: what is the impact of the digital disruption on our economy, what are the trends, what are the drivers, what are the business models behind the disruption, and how to deal with the digital disruption?
see also you tube: https://www.youtube.com/playlist?list=PLqx4oNRow1nrw9p7ffuQyC9AVgl7UIkpK
ActivityStrea.ms: Is It Getting Streamy In Here?Chris Messina
From Facebook's newsfeed to Twitter's relentless real-time updates, the metaphor of the "stream" has taken social networking beyond blog posts and on to rich social activities. Learn about ActivityStrea.ms - the open format adopted by Facebook, MySpace, and Windows Live - and how it's fundamentally changing the social web.
http://my.sxsw.com/events/event/400
Traditional retailers are under serious pressure by new online players like Amazon, Zalando and Alibaba. This presentation introduces the concept of hybrid retail, as a way for traditional retailers to effectively build a digital strategy that could really work?
Mark Sherwin and Rose Riley give insights into those companies who are leading the way in digital and how you can succeed in helping your own organisation become digitally proactive instead of reactive!
Precedent – Daring to be Digital – 29th Jan 2014Precedent
Mark Sherwin and Rose Riley present the importance of becoming digitally active rather than reactive, along with some great examples of companies doing so already.
Disruption and digital disruption 2016Dirk Laverge
disruption in our economy, and the impact of digital transformation
1) trends
2) drivers for change
3) business models
4) how to respond to the disruption?
The next big wave of digital disruption for consumersWard Hemeryck
Digital Transformation is very though, disruption is everywhere and new retail trends are just around the corner. What is the impact of this "new normal" for consumers and how can your company react?
In our latest seminar we looked at how crucial it is for organisations to continuously adjust their business model in order to keep up with the fast pace of digital advancement, keep ahead of the curve and to ensure that digital is fully embedded and delivering the best possible results across all aspects of your business.
We discussed the challenges and tangible benefits that go hand in hand with “digital transformation”, including both good and bad customer service, data capture, improving efficiencies and using digital to help deliver a new improved business model.
Lean Marketing: New Rules for the Social & Real Time WebFernando Polo
The same "change" that Toyota introduced decades ago, has to be applied to marketing and creativity these days... Fragmented media and consumer attention... We are impatient, we want everything done yesterday.
Of course, we are talking about Real Time Marketing, but not only real time: it's the lean philosophy in its entirety that has to be taken into account. Agile development, short cycles, trial and error, etc
Strategy is overrated. Digital startups are showing us the way to success in our century. Innovate: think fast, create something people can use as fast as you can, listen, fine tune, try again...
A new methodology for times where the user is the king. Empowered users deciding everything one click at a time. You have to make People -not Product/Brand or Service- your new compass.
#PeopleFirst
Digital Transformation? Put People First and Tech Will FollowGerrie Smits
Keynote given at annual web company conference FeWeb2015 (together with Pieter Baert). We talked about how strategy for a digital world starts with understanding people, their behaviours and their needs.
Ik werd uitgenodigd bij de mensen van het opleidingscentrum Cevora om te spreken over Digitale Transformatie en de invloed op jobs, opleiding en de toekomst van leren.
Why Social is key to drive your Digital Innovation StrategyGerrie Smits
My talk at Social Media Summit 2015. Social is a Canary in the Coalmine. We can learn from the effects it has had on communications as well as from the culture that the social media companies cultivate.
Consumers aren't just craving new experiences from brands, they're demanding them - with scale. Successful brands will be those that adapt and derive from customer insights, both positive and negative.
In the recently published Razorfish Outlook Report 2010, we analyzed how our clients evolved with the challenging economic environment, what media proved effective, what didn’t deliver, and how this information can be used to direct successful strategy moving forward.
Digital Transformation in Corporate BankingScopernia
The world of finance and insurance is changing. Digital is impacting every aspect of banking, not just for B2C but also for B2B. This presentation for Belfius Corporate Banking, shows the signs of disruption while offering a framework to deal with digital transformation.
Mark Sherwin and Rose Riley give insights into those companies who are leading the way in digital and how you can succeed in helping your own organisation become digitally proactive instead of reactive!
Precedent – Daring to be Digital – 29th Jan 2014Precedent
Mark Sherwin and Rose Riley present the importance of becoming digitally active rather than reactive, along with some great examples of companies doing so already.
Disruption and digital disruption 2016Dirk Laverge
disruption in our economy, and the impact of digital transformation
1) trends
2) drivers for change
3) business models
4) how to respond to the disruption?
The next big wave of digital disruption for consumersWard Hemeryck
Digital Transformation is very though, disruption is everywhere and new retail trends are just around the corner. What is the impact of this "new normal" for consumers and how can your company react?
In our latest seminar we looked at how crucial it is for organisations to continuously adjust their business model in order to keep up with the fast pace of digital advancement, keep ahead of the curve and to ensure that digital is fully embedded and delivering the best possible results across all aspects of your business.
We discussed the challenges and tangible benefits that go hand in hand with “digital transformation”, including both good and bad customer service, data capture, improving efficiencies and using digital to help deliver a new improved business model.
Lean Marketing: New Rules for the Social & Real Time WebFernando Polo
The same "change" that Toyota introduced decades ago, has to be applied to marketing and creativity these days... Fragmented media and consumer attention... We are impatient, we want everything done yesterday.
Of course, we are talking about Real Time Marketing, but not only real time: it's the lean philosophy in its entirety that has to be taken into account. Agile development, short cycles, trial and error, etc
Strategy is overrated. Digital startups are showing us the way to success in our century. Innovate: think fast, create something people can use as fast as you can, listen, fine tune, try again...
A new methodology for times where the user is the king. Empowered users deciding everything one click at a time. You have to make People -not Product/Brand or Service- your new compass.
#PeopleFirst
Digital Transformation? Put People First and Tech Will FollowGerrie Smits
Keynote given at annual web company conference FeWeb2015 (together with Pieter Baert). We talked about how strategy for a digital world starts with understanding people, their behaviours and their needs.
Ik werd uitgenodigd bij de mensen van het opleidingscentrum Cevora om te spreken over Digitale Transformatie en de invloed op jobs, opleiding en de toekomst van leren.
Why Social is key to drive your Digital Innovation StrategyGerrie Smits
My talk at Social Media Summit 2015. Social is a Canary in the Coalmine. We can learn from the effects it has had on communications as well as from the culture that the social media companies cultivate.
Consumers aren't just craving new experiences from brands, they're demanding them - with scale. Successful brands will be those that adapt and derive from customer insights, both positive and negative.
In the recently published Razorfish Outlook Report 2010, we analyzed how our clients evolved with the challenging economic environment, what media proved effective, what didn’t deliver, and how this information can be used to direct successful strategy moving forward.
Digital Transformation in Corporate BankingScopernia
The world of finance and insurance is changing. Digital is impacting every aspect of banking, not just for B2C but also for B2B. This presentation for Belfius Corporate Banking, shows the signs of disruption while offering a framework to deal with digital transformation.
This presentation gives an overview of the Big Picture offering; executive coaching & leadership training.
Big Picture is based in Bangkok Thailand with clients globally.
Suomen digimenestyjät 2015 tutkimuksen esittely otto söderlund_20151118BearingPoint Finland
Suomen Digimenestyjät 2015 -tutkimus paljastaa kuinka Suomen menestyneimpien yritysten digitaalinen osaaminen on kehittynyt vuodesta 2014. Tutkimus keskittyy analysoimaan miten 40 suomalaisyritystä sijoittuvat digitaalisuuden eri alueilla sekä nostaa esiin mitkä toimialat ovat digitaalisuuden alueilla edistyksellisimpiä.
-Tutkimuksen esittely_otto söderlund_20151118
Suurimmat suomalaiset B2B yritykset ja FacebookDiffero Oy
Tutkimme, miten monella suurella Suomessa toimivalla B2B yrityksellä on Facebook aktiivisessa käytössä ja millainen rooli sillä markkinoinnissa on. Analysoimme Talouselämä 500-listan sadan suurimman B2B yrityksen näkyvyyttä yhteisöpalvelu Facebookissa. Tulokset ovat selkeät: vain 12 suuryritystä sadasta tässä kategoriassa ylläpitää aktiivisesti Facebook-sivustoa (kesäkuu 2013). Vain muutama saa Facebook-viestinnästään kiitettävät paperit. Analysoimme blogissamme tutkimustuloksen syitä ja yritysten hukattuja mahdollisuuksia.
Webinaari 1/4 Olenko olemassa, jos en ole läsnä verkossa? - Näy ja löydy verk...Pauliina Mäkelä
Webinaari 1 Olenko olemassa, jos en ole läsnä verkossa? - Näy ja löydy verkossa! / Läsnäolo sosiaalisessa mediassa sekä uudet ammatit pidettiin tiistaina 8.11.2016 klo 18.00-19.30. Webinaari oli ensimmäinen neljän peräkkäisen webinaarin sarjasta tiistai-iltaisin marraskuussa 2016.
Webinaarissa innostajana ja kouluttajana toimi Kinda Oy:n viestintäkouluttaja Pauliina Mäkelä. Webinaari toteutettiin yhteistyössä Snellman-kesäyliopiston kanssa.
patents received by the top 5 technology companies Sumit Roy
THE ‘BIG 5’ PATENTS REPORT
Patent activity and trends across Amazon, Apple, Facebook, Google,and Microsoft
OVERALL PATENT ACTIVITY FROM BIG 5 COHORT ON
THE RISE
Applications trend upwards: Collectively, these IP powerhouses
have applied for more than 52,000 patents since 2009. Total
applications have steadily risen as each company diversifies its
research activities, with annual combined applications nearing
10,000 in 2013.
Microsoft leads, Facebook lags: Microsoft has filed for the most
patents, applying for over 16,800 since 2009, with second-place
Google applying for more than 14,500. Apple was in 3rd and
Amazon 4th, with Facebook lagging significantly behind.
Grants also rising: Although somewhat dependent on the USPTO
approval process, annual grant publications for this cohort have
also consistently grown. Google is now surpassing Microsoft for
the top spot here in part thanks to the reversal of its anti-patent
stance early in the decade.
INDIVIDUAL PATENTS REVEAL BROAD INTERESTS IN AI,
AR/VR, AND VEHICLES
AI activity skyrockets: 2014 applications with AI-related keywords
have already set an annual record, with more applications likely to be published. Microsoft leads with Google quickly rising in second,
while Apple lags all of its peers thus far.
Facebook picking up: Although behind the other four in overall
filings, its activity is on the rise and recently published applications reveal its efforts to automate the removal of objectionable contentusing machine learning.
Apple targets vehicles, wearables: Apple came in second behind Google in our keyword analysis of vehicle-related tech. Individual filings point to research in autonomous vehicles and AR/VR.
Amazon broadens activities: The e-commerce company has
moved from consumer devices like e-book readers and tablets to drones, cybersecurity, and potentially tech to support its Go stores.
Kuinka paljon Suomessa käytetään nettiä ja sosiaalista mediaa, mitkä ovat suosituimmat palvelut, vaikuttaako ihmisen ikä, sukupuoli, koulutus tai asuinpaikka somen käyttöön. Someasiantuntija Johanna Janhonen tutustui Tilastokeskuksen uusiin tutkimuksiin.
The results of Magenta Advisory's annual Digital Leaders Study reveal the digital maturities of Finnish companies, this year in comparison to the Nordic peers as well. The research focuses on investigating how Finnish companies rank in 6 digital dimensions and highlights which industries are the most advanced in these digital dimensions.
Sosiaalisen median sisällöt: vuoden 2016 trenditOkimo Clinic
3.3.2016 järjestetyssä Meltwaterin ja Okimo Clinicin webinaarissa käytiin läpi vuoden 2016 sosiaalisen median trendejä.
http://www.marmai.fi/uutiset/selvitys+sosiaalisesta+mediasta+haetaan+nakyvyytta+ei+myyntia/a2334197
29.9.2016 pidetyssä #mobiiliaamu -seminaarissa esitetty Mobiilikuluttaja 2016 esitys. 5 tuoretta näkökulmaa ja viimeaikaisinta tutkimustietoa suomalaisten älypuhelinkäytöstä.
Lasse Iskanius, Head of Digital, Carat
"The fall of digital" as presented at Webuquerque, November 2010.
"For the past 15 years, the business, marketing and technology communities have been turned upside down with the mass adoption of the internet. Millions have been made and lost. Companies founded and companies gone broke. Business as usual has been changed forever, but the change isn't over yet.
As the realities of the new connected world take hold, the architects of that world (the web developers and digital agencies) may be the ones who pay. How are the trends of today going to affect the professionals that set the ball in motion? That's what we will talk about in The Fall of Digital."
A World Cafe event put on by the African SAP User Group (www.twitter.com/afsug) where we discussed the digital landscape in South Africa and the effect of Social Media on Business and CRM.
It's the middle of the year - July 2019. It would be good for entrepreneurs to start planning their Marketing Strategy for 2020. What are their goals, how do they want to achieve these goals - and via which mediums. Armed with the new opportunities in the market - they can make an informed decision for their business and ultimately the growth of their brand.
Rethinking publishing in the content marketing eraMatthew Buckland
The internet has instigated a dramatic fall in the economics of media. Competition for both revenue & reader attention. Media & advertisers need to figure out a new paradigm: platforms, ad formats, content types, distribution & business models
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
The Future Of Social Media And Its Implications For BrandsAdam Graham
A look at some of the emerging trends in social media and some predictions about where this may be going.
Plus, the implications for Brands
This talk was given at the Facebook Garage and a couple of weeks later, at the World Social Media Forum
Customer service on social networks matters. It matters more than we realize, from being a social channel where marketing companies tried to sell something or the other. Social networks today have taken over as 'the' customer service channel for many organizations. Complaints on social networks have the power to destroy reputation in a few hours, since it’s an unregulated platform companies are at...more
Daisy CTO, Nathan Marke, talks digital technology and how it's affecting businesses across all industries. This is the speech Nathan gave at Daisy Communications' flagship event 'Daisy Wired? 2014'. For more info, visit www.daisygroupplc.com
Socio-digital evolutions and micro-communities: what business opportunities d...Vanksen
This is the question that the new Vanksen study "Connecting The Digital Dots in 2023" aims to answer. In 2023, conducting periodic monitoring to display individual trends loses its meaning. Socio-digital evolutions are constant. Behaviors and innovations fluctuate organically, iteratively, and continuously.
In this context, Vanksen experts have attempted to translate them into a mind-mapping in order to better visualize the correlations impacting brands in their digital strategies.
They can thus better understand the dos and don'ts adapted to their DNA and business challenges, activate technological, tactical, marketing, and communication levers that generate meaning and performance for them and their communities.
https://www.vanksen.com/en/insights/socio-digital-evolutions-micro-communities-business-opportunities-for-brands
Presentation on long-tail of marketing given to Infor client meeting in Barcelona in March 2012. Of course, you will need some of the talk track, but there is good data in here IMO.
Yuki is an innovative online platform for the future of accounting. In their effort to educate their industry they invited accountants to listen to Jo Caudron for a talk on how digital is transforming the services industry in general and accounting in particular.
Not sure exactly the year this was created - 2000 or 2001 - it was an internal Agency presentation explaining what we did in the interactive division.
Favorite bits are the stuff on interactive brand and digital customer.
Similar to The Business Thought It Had This SoMe Thing All Figured Out. You Won't Believe What Happened Next... (20)
Social ER forretning - men hvordan får man koblet strategi med taktisk eksekv...Think! Digital
Think! Digital på Sitecore Networked Business, 27. november 2012.
Presentation from Think! Digital on Sitecore's Networked Business Seminar, Copenhagen 27. Nov 2012 (Slides in Danish)
Deconstructing The Honeycomb | Think! DigitalThink! Digital
Some time ago, we made a deconstructed version of Morville's UX Honeycomb to remind ourselves how to think about the different qualities of a well designed user experience. It works for us - maybe (just maybe) it'll make sense to you too.
HTML5 er ikke kun en vigtig teknologi, men symbolet på den digital kamp, virsomheder skal kæmpe i browseren. Webben smelter sammen med produktet og fremover skal forretnings- og produktudviklingen ske både fysisk og digitalt.
Foredrag holdt for DIAG-medlemmer mart 2012 og justeret til Slideshare-brug.
Oplæg til strategiseminar om virk.dk og offentlige portaler generelt i 2020.
Sætter spørgsmålstegn ved portalformatet og foreslår grundlæggende ændringer i måden, vi tænker offentlig, digital service på.
Offentliggjort med virk.dk's tilladelse.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
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Visit us at -https://www.filose.com/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
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The Business Thought It Had This SoMe Thing All Figured Out. You Won't Believe What Happened Next...
1. Think! Digital 1
THE BUSINESS
THOUGHT IT HAD
THIS SoMe THING
ALL FIGURED OUT.
YOU WON'T
BELIEVE WHAT
HAPPENED
NEXT...
KLAUS SILBERBAUER, PARTNER&CD
2. Think! Digital 2
Social media platforms are sometimes described as Tectonic
plates of the web.
3. Think! Digital 3
THEY ARE ALWAYS ON THE MOVE
WE BUILD EVERYTHING UPON THEM
WHEN THEY COLLIDE, STUFF HAPPENS
The metaphor seems fit. Except that these imaginary tectonic
plates moves, much much faster than the real ones.
5. Think! Digital
YESTERDAY
BRANDS TRYING TO GET REAL.
VERY HARD TO MONETIZE FOR THE
PLATFORM.
5
SOCIAL MEDIA PLATFORM
BRANDS TRYING TO BE SOCIAL USERS’ CONVERSATIONS
Old days: Platforms for conversation and brands trying to be
social (most failed miserably)
6. Think! Digital
TODAY
SoMe GROOMED FOR ADVERTISING.
THEY’RE SMOOTH CARRIERS CARRYING
CONTENT WHICH IS CARRYING ADS
6
SOCIAL MEDIA PLATFORM
EDITORIAL CONTENT
ADVERTISING
USERS’ CONVERSATIONS ABOUT THE CONTENT
BRANDS TRYING
TO BE SOCIAL
Today: Platforms for piping news about which users talk, upon
which advertising is carried.
7. Think! Digital
FORCED
INJECTION
OF CONTENT
7
SNAPCHAT: CONTENT TAGGED ON
TO THE APP TO PROVIDE AN
AD-FRIENDLY, CASUAL CONTENT-
SNACKING EXPERIENCE.
SnapChat Discover shows us that ads must be wrapped in
content – even if it’s almost totally disconnected from the app’s
purpose
8. Think! Digital 8
FOR ORGANIZATIONS IT
HAS BECOME EASIER TO
BE “SOCIAL”.
Most conventional marketers haven’t learned social, instead SoMe
learned to speak Marketing.
So, today it’s easier than ever to be “social” without being social. But
high ad-spends does not a social brand make.
9. Think! Digital 9
#2.
THE SOCIAL
MEDIA INFRA-
STRUCTURE IS
BECOMING LESS
“SOCIAL”
The social infrastructure itself is changing away from what we
used to call social.
11. Think! Digital
FACE
TAGTILE
INSTAGRAM
GOWALLA
FRIENDFEED
11
THE FACEBOOK ECOSYSTEM
FROM SOCIAL CONVERSATION
TO INDIVIDUAL EXPERIENCE,
INTENT AND COMMERCE
= TOTAL OWNERSHIP OF THE
CONSUMER.
FACEBOOK
WHATSAPP
OCULUS VR
FACEBOOK ECOSYSTEM
COMPUTING POWER
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
WIT.AI
THE FIND
SURREAL VISION
PEPPLES
FACE REC.
VR/AR
VOICE REC.
MESSENGER
E-COMMERCE
VR/AR
VR/AR
INSTORE/LOYALTY
SOCIAL
SOCIAL
SOCIAL
180.900 SERVERS
10.000 SERVERS
30.000 SERVERS
Recent Facebook acquisitions shows that the platform want to
be as close as possible to the consumer. In her face, so to speak.
12. Think! Digital 12
Whoever is closest to the intent will be able to push the
products and own the transaction. The race is on.
13. Think! Digital 13
We’ll soon meet M: The IA-human hybrid who will help us
spend. Notice that the screenshots from Facebook are very
commercially focused.
14. SOCIAL COMMERCE IS
COMING, AND
COMPANIES SHOULD BE
READY FOR IT.
FACEBOOK WANTS YOUR
VALUE CHAIN.
S-Commerce will soon be here, but probably in a more direct
and individualized form than our original notion of s-
commerce. And the platforms wants to own part of the value
chain.
15. SO, WHAT CAN SOCIAL
MEDIA NOT DO FOR US?
Great for advertising and as pipeline for consumer goods, then
– but where does SoMe fall short?
16. #3.
SOCIAL MEDIA
IS VERY BAD AT
PROVIDING
SERVICES
We cannot rely on social for our digital services. Owned
platforms are not dead.
17. Think! Digital 17
"They've invested in conversations, not services, so now
they spend their whole time having conversations about
how shit their services are."
"Because they've spent money on making their
marketing digital, not their processes. They've got good
at social media rather than service design”
Russell Davies a few days ago
(on Virgin Cables gap between promises and fulfilment)
http://russelldavies.typepad.com/
planning/2015/08/you-cant-fix-a-
service-with-engagement.html
A sole focus on conversation and advertising may leave your
digital services lacking.
18. Think! Digital
ADVERTISING VS. BRAND UTILITY
18
HELP MEENTERTAIN ME
AD FRIENDLY
ZONE
LESS
AD FRIENDLY
ZONE
NEWS
CONVERSATIONS
OPINION
CATS
TOOLS
UTILITIES
SELF SERVICE
DATA-BACK
SoMe platforms has become very friendly, not great application
platforms. Ads want to be where entertainment is.
19. Think! Digital
SOCIAL INFRASTRUCTURE
THE COHERENT USER JOURNEY
19
AWARENESS ENGAGEMENT
RECOMMENDATION
OR SHIT STORM
OWNED SERVICE PLATFORMS, DIALOG & LOYALTY
PURCHASE
SOCIAL
INFRASTRUCTURE
THIS WE NEED TO BUILD OURSELVES.
– BUT WE HAVE TO CONNECT TO
SOCIAL PLATFORMS
And that’s cool. We just need to realize that SoMe is not the
solution for everything. Digital services are still needed to make
the user journey coherent.
20. Think! Digital 20
Webe-biz
CRM E-mail
s-com-
merce
S
Utility/
self servSocial
THE COHERENT USER JOURNEY
– the brand needs to merge SoMe and owned channels into
one, costumer-centered eco system
21. ORGANIZE
FOR DIGITAL COHERENCE
And this takes a change in the way we organize digital. We
cannot keep up if we don’t radically change the way we work.
22. Think! Digital
DIGITAL IS UNDERSTAFFED
FTEs allocated to development or administration of these technologies
(DK companies w/ more than 250 employees)
SoMe
Mobile
Cloud
Web
Analytics
None < 1 1-2 3-5 6-10 10+ Don’t know
networkedbusiness.org // 2015
First of all: In Denmark, organizations are still incredibly
understaffed when it comes to digital
23. Think! Digital
DISTRIBUTED OWNERSHIP OF
DIGITAL CHANNELS AND THUS
LITTLE LEARNING
DIGITAL OPPORTUNITIES LOST
BC OF SLOW DECISION MAKING
NO CENTRAL DIGITAL MANDATE
MAKES TACTICAL DECISIONS
ESCALATE TO THE BOARD
NO COMMON METRICS
– NO REAL SYMBIOSIS
FRAGMENTED CUSTOMER
EXPERIENCE
ISOLATED, TACTICAL ACTIVITIES
WITH NO LARGER IMPACT
DIGITAL IS FRAGMENTED
23
Social Webe-biz
Utility/
self serv
MARKETING BIZDEVITCOM ONLINE
PRODUCT
MAN-
AGEMENT
CRM E-mail
– but even worse: Digital ownership is heavily fragmented
across the organization.
24. Think! Digital
IT SHOULD BE COHERENT
24
CLEAR, CENTRALISED OWNERSHIP
OF DIGITAL CHANNELS
WELL DEFINED ONGOING KPIs
(REACH, PERMISSIONS, RELEVANCE,
ENGAGEMENT ETC.)
AGILITY TO ACT ON
OPPORTUNITIES
CROSS CHANNEL METRICS
– END-TO-END TRACKING OF ALL
CHANNELS
BETTER CUSTOMER EXPERIENCE
ACROSS TOUCHPOINTS
DIGITAL ORGANIZATION AS CHANNEL OWNER
Social Web e-biz E-mail
CROSS CHANNELS METRICS / COMMON KPIs
CRM
Utility/
self serv
MARKETING BIZDEVITCOM
PRODUCT
MAN-
AGEMENT
Your own digital eco system
Responsible for both digital ad
spend and digital bottom line
We need to centralize digital and govern it by shared metrics
across all channels.
25. Think! Digital
SUM UP
• SoMe platforms has changed quickly to accommodate advertising.
• Large SoMe platforms are growing into ecosystems wanting to take over
the value chain.
• SoMe is good for content, entertainment, branding, advertising and light
conversation. It’s really not very good at providing complex, digital
services. You have to provide those yourself.
• To provide a coherent customer journey adjust your organisation to
ensure that digital competences are close and work towards the same
KPIs and from the same customer data to strike a balance between paid/
earned and owned.
25