The humanist perspective focuses on free will and individual responsibility for one's outcomes. It was created in the 1960s as a third force in psychology to replace psychoanalysis and behaviorism. Key figures included Abraham Maslow, Carl Rogers, and Rollo May. Maslow believed psychology ignored positive aspects like happiness. Rogers developed the idea of unconditional positive regard and congruence between one's inner feelings and outward presentation. He observed that conditional positive regard can lead people to suppress feelings and deny their true selves. May emphasized the unavoidable difficulties of human existence like loneliness and the search for meaning.