Carl Rogers and Abraham Maslow were founders of the humanistic approach in psychology, which focuses on a person's inherent drive for growth and self-actualization. Rogers believed that people have a natural tendency towards growth and health, and that unconditional positive regard is important for developing one's real self. Maslow proposed a hierarchy of needs and argued that self-actualized people are autonomous, reality-centered, and value deep connections with others. The humanistic perspective views people as inherently good with an innate drive to reach their full potential.