These are the slides from the #HugME (Hubspot User Group Maine) on 4/23/15

2. SUMMER TIME IS ALMOST HERE
Seapoint Digital Inc.
But for business owners that means being incredibly busy…

3. HOW BUSINESS CAN PREPARE
Content creation for future usage
Concentrate on where people are
Have sensible policies in place
Capture leads for high season
Seapoint Digital Inc.

4. Seapoint Digital Inc.

5. WHY SOCIAL MEDIA MATTERS
70% of travelers update social media
A typical shopper will visit 22 websites while planning a trip
72% of people post photos to social media while on vacation
http://www.socialmediatoday.com/content/10-social-media-mobile-and-online-travel-stats-infographic
Seapoint Digital Inc.

6. AVOID POTENTIAL ISSUES
 Create a Social Media
Calendar
 Assign
Responsibilities
 Craft a sensible
social media policy
 Have Social
Response policies in
place
 Don’t Respond
Negatively
Seapoint Digital Inc.

7. Seapoint Digital Inc.

8. WHERE SHOULD I BE?
S O C I A L C H A N N E L S
F O R H O S P I T A L I T Y
Facebook
Instagram
Twitter
Pinterest
Youtube
Google+
R E V I E W S I T E S
Yelp
Urban Spoon
Trip Advisor
Open Table
Google
Seapoint Digital Inc.

9. INSTAGRAM
P R O S
High adoption rate
75 million daily users
Not “gated” for paid
#HASHTAGS
T A C T I C S
Anticipate Searches
Don’t Spam
Like others content
Initial community
Build community
Interactions are greatest on
Instagram with 11+ #
Seapoint Digital Inc.

10. EVENTIDE OYSTERS
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11. #ANJUNOODLEBAR
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12. TOOLS TO HELP CREATE GREAT SOCIAL
CONTENT (OR GOOD ENOUGH CONTENT)
Seapoint Digital Inc.

13. Seapoint Digital Inc.

14. LOCAL SEARCH FACTORS
● Importance of General Signals
● Verified Local Business Listing
● Off-Page / Off-Listing Criteria
● Customer Reviews
● Traditional On-Page Criteria
● Mobile Friendly Site
Seapoint Digital Inc.

15. RANKING FACTORS
P O S I T I V E F A C T O R S
● LBL Address in City of
Search (4.42)
● Citations from Major
Data Providers (4.10)
● Associating LBL
w/Proper Categories
(4.00)
● General Importance of
Claiming LBL (3.85)
● Prod./Svc. Keywords in
LBL Title (3.56)
H A R M F U L
F A C T O R S
● Multiple LBL's w/Same
Address (-2.02)
● Multiple LBL's w/Same
Phone (-1.86)
● PO Box w/o a Physical
Address (-0.93)
● Multiple LBL's w/Same
Name (-0.67)
● 800 Number on Site (w/o
Local Area code) (-0.38)
Seapoint Digital Inc.

16. GOOGLE MY BUSINESS GOOGLE +
Seapoint Digital Inc.

17. HOW TO BE SEEN ON LOCAL SEARCH
Build content about your location.
Seapoint Digital Inc.

18. HOW TO BE SEEN ON LOCAL SEARCH
Track Visitors in Google Analytics
Find Search Data from Adwords
Create Content to capture leads for potential customers and
visitors.
Seapoint Digital Inc.