Buildvine Homebuilder Website Solutions Overview

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THE INFORMATION CONTAINED WITHIN IS CONFIDENTIAL AND PROPRIETARY TO BUILDVINE AND THEIR RESPECTIVE CLIENTS
MARKETING WEB DESIGN CRM FEATURES PRICINGOVERVIEW SUMMARYINTEGRATIONS
OVERVIEW >> TABLE OF CONTENTS
Buildvine provides web solutions to help homebuilders rely less on real estate agents. From designing and developing websites, to integrating the latest sales
and marketing technology and strategies, we aim to help builders increase their online presence in order to sell more homes.
OVERVIEW
Our Mission
About Us
Modern Real Estate
MARKETING
Paid Search
Social Media
Google Analytics
WEB DESIGN
Goals
Platform, Hosting & SEO
Ease of Use
Updating & Maintenance
CRM
Setup, Consultation
& Integration
FEATURES
Home Search
Subdivisions
Buyer Locations
House Plans
Land Lot Profile
PRICING
Pricing
Timeline
SUMMARY
Review
Contact Information
OVERVIEW
INTEGRATIONS
Mailchimp
Website Chat
MLS
Data Export - CSV
Social Media
WWW.BUILDVINE.COMDFRENKEL@BUILDVINE.COM | 720-515-7710 FORT COLLINS, CO

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Our mission is to help homebuilders increase sales while decreasing
commission fees to real estate agents through integration of the
latest web and software solutions.
OVERVIEW >> OUR MISSION
OVERVIEW

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BUILDER WEB SOLUTIONS
Our web solutions are like no other. At Buildvine
we understand the needs of homebuilders and
have developed custom software designed just
for homebuilders; software that will engage
customers and drive traffic to your website and
office.
DANIEL FRENKEL - Consultant
Western Carolina University
Master of Construction Management
Nuclear & Missile Operations Officer
US Air Force 2012-Present
COLTON JOSEPH - Developer
Director of Digital Marketing & Web Development
Supernova Digital Media 2013-Present
Academy of Art Institute
Master of Fine Arts (MFA), Web Design
Certified Partner
Google Analytics, Adwords, & Yahoo! / Bing Ad Center
Nuclear & Missile Operations Officer
US Air Force 2007-2013
OVERVIEW >> ABOUT US
OVERVIEW

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OVERVIEW >> MODERN REAL ESTATE
OVERVIEW
REAL ESTATE BEGINS ONLINE
The world is changing and customers are
beginning the home building process online.
9 in 10 home buyers today rely on the internet
as one of their primary research sources, and
52 percent turn to the web as their first step.
In February 2015, the top 3 home search
websites received a total of 102.9 million
viewers. This occurred in just one month.
Your website is your first impression. Make sure
it’s a great one.
Source: The Digital House Hunt: Consumer and Market Trends in
Real Estate.A Joint Study from The National Association of Realtors®
and Google
FEBRUARY 2015 VIEWS
ZILLOW.COM 48.2 MILLION
TRULIA.COM 28.1 MILLION
REALTOR.COM 26.5 MILLION

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MARKETING >> PAID SEARCH + SOCIAL
MARKETING
PAID SEARCH
Google holds over 90% of the market share when it comes to search traffic.
Our team is highly trained and certified to handle any and all adspend
needs on paid search platforms like Google, Yahoo! & Bing. We can help
design, track and report on any advertising campaign.
SOCIAL MEDIA ADVERTISING
Facebook, Twitter, Pinterest & even LinkedIn have excellent advertising
platforms for all types of businesses. Facebook in particular has the most
advanced targeting system in existence. We can help you create or manage
any existing social adspends.

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MARKETING >> ANALYTICS
MARKETING
GOOGLE ANALYTICS REPORTING
Analytics are vital to understanding your marketing efforts and the digital
landscape in your industry. Consistent and focused reports through Google
Analytics can assess key performance indicators in a meaningful way. We
track a variety of KPI’s like bounce rates, devices, demographics, locations,
conversions, custom events, time on site, exit points and more - all through
your very own real-time customized Dashboard. Our analytic reports help
you make better decisions regarding your digital advertising tactics.
DIGITAL AUDITS
Are analytic reports not satisfying your thirst for knowledge? We offer a
comprehensive digital audit that typically runs between 40-60 pages and
provides key comparisons against your competitor’s domains and their
performance in a variety of areas like paid search, social media and organic
traffic. You are given category scores and ranked vs. your competitors in
each area.
Go to this reportMeraki Moon https://shopmerakimoo…
All Web Site Data
Apr 21, 2015 May 21, 2015Meraki Dashboard
Sessions by Day of Week Name
New Users
Sessions
Users
Sessions by Browser
Browser Sessions
Safari 2,101
Chrome 1,609
Internet Explorer 215
Firefox 178
Safari (inapp) 80
(not set) 38
Bounce Rate
Revenue
Thursday
Wednesday
Monday
Sunday
Friday
Tuesday
Saturday
200200
400400
600600
800800
Day of Week Name
Sessions
New Users
Apr 22 Apr 29 May 6 May 13
100100
200200
11 3,7633,763
Users
100100
200200
Bounce Rate
20.00%20.00%
40.00%40.00%
Revenue
$300.00$300.00
$600.00$600.00
All Sessions
100.00%
Company
Logo
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THE INFORMATION CONTAINED WITHIN IS CONFIDENTIAL AND PROPRIETARY TO INNOVATERY AND THEIR RESPECTIVE CLIENTS
Content Keywords & SEO Paid Search Website BacklinksOverview SummarySocial Media
Search engine visibility is a number composed of
search volume + position - based on organic results
only. Great for comparisons with competitors – but
overall an arbitrary number. Measurement taken
for past 7 days. Estimated value of your organic
measured for the past 30 days.
The number of all organic
keywords in the past 30 days that
direct viewers to your domain.
The current “Desktop vs Mobile” performance KPI
is an easy way for every company to compare their
Desktop and Mobile Visibility. We use the identical
Clickthrough Rate (CTR) Calculation and Search
Volume based on Desktop Data. Past 7 days.
Company 1
Company 2
Keyword & SEO >> Competitor Comparison
Keyword & SEO
INFO@INNOVATERY.COM | 719.271.3545 WWW.INNOVATERY.COM DENVER, CO

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WEB DESIGN >> GOALS
WEB DESIGN
ATTRACT
Search Engine Optimized websites attract more
organic attention than non-optimized websites.
With the recent algorithm changes to Google -
mobile-friendly sites receive even higher scores.
RETAIN
Provide a high quality and attractive site that will
keep your users engaged in an effort to improve
retention and lower bounce rates.
ENGAGE
Our software allows you to list all of your land
lots, house plans, communities, & more, giving the
user a reason to stay engaged and attentive while
browsing your site.
CONVERT
With Salesforce integration, Chat integration,
MailChimp integration, opt-in email forms, and
more - gathering information on your user to
improve lead generation has never been easier.
ANALYZE
Use analytical software to monitor the success of
your site as well as site survey forms to see what
your customer’s needs are. Easily adjust your site
to meet the demands of the user.

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MODERN DESIGN
Flat colors, crisp responsive layouts, modern look and appeal - we can do it
all. If you’re looking for something that looks highly designed and provides
an optimal mobile experience - modern design is for you. All modern
themes we design are responsive and mobile-friendly.
TRADITIONAL DESIGN
Interested in attracting a client base that is used to traditional style? Stick
with what they’re used to and go with a sleek, traditional style layout that will
provide an intuitive and familiar experience. All traditional themes we design
are responsive and mobile-friendly.
WEB DESIGN >> STYLES
WEB DESIGN
We will work directly
with you to design
the exact website you
want.
The website will be
completely customized
to meet the needs of
your business as well
as match the feel of
your culture.

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PLATFORM
Wordpress currently runs 20% of all websites that exist in digital space. It
is the most supported and feature packed platform available today. With
over 100,000 themes and 30,000 plugins - Wordpress is a platform that can
expand and grow with your business.
WEB HOSTING
Our hosting is state of the art and designed specifically for Wordpress
websites. We offer 1GB of storage space with 500MB of monthly bandwidth
with our starter package. Ultraspeed caching, incredible server response
times and real-time redundancy make our hosting reliable and affordable.
If that isn’t enough we also create daily backups of your site - which can be
restored with one click.
WEB DESIGN >> PLATFORM, HOSTING & SEO
WEB DESIGN

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SEO
Truly one of the most vital aspects of websites today, proper SEO can
help to substantially elevate your organic traffic. There are hundreds of
rules which are constantly changing - our team stays up to date with these
changes by partnering with Google and Yahoo! as certified developers to
adjust for changes before they’re made - making your SEO flawless.
MONTHLY UPDATES
As we just mentioned, SEO is ever-evolving as search engines release
updates and changes to their algorithms. We’re constantly updating our
methodology to reflect these changes and we will ensure your website
is always in compliance and utilizing best practices established by major
search engines.
WEB DESIGN >> PLATFORM, HOSTING & SEO
WEB DESIGN

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CONTROL YOUR SITE
One of the most user-friendly platforms ever adapted, Wordpress creates
a clean easy to use interface for people of all technical backgrounds. This
is your website, you should have complete control of it without relying on a
developer.
Our sites offer an extremely user friendly interface for anyone needing to
update content on their own. Simply log into the back end of the website
and start making the changes you need with little to no knowledge of
programming or coding.
WEB DESIGN >> EASE OF USE
WEB DESIGN

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UPDATING
Updating your site can be cumbersome. We can provide limited updates
for you through our maintenance plan.
MAINTENANCE
Our maintenance plan covers all bug fixes, plugin updates, minor
adjustments, security checks, backup deployments, rollbacks, compatibility
issues and platform-wide updates.
WEB DESIGN >> UPDATING & MAINTENANCE
WEB DESIGN

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INTEGRATIONS >> LIST
INTEGRATIONS
MAILCHIMP
Users can easily sign up for your mailing list right
from your website. Encourage users to sign up by
providing popup forms at the right times.
Keep everyone engaged and updated with quar-
terly newsletters that are easily created using
MailChimp. Track the newsletters to see how ef-
fective your marketing material is.
USERLIKE
With chat integration, your visitors can chat with
you in real-time.
Monitor all visitors. See who they are, where they
are located, how they came to your site, what
page they are looking at, and how many times
they’ve visited your site. Initiate a chat session if
they appear to be interested.
Set up hours of operation, mobile chat on the
go, cobrowsing to share and guide users through
your site, and gain valuable leads by encouraging
the user to leave their email, phone number, or
stop by the office!
SOCIAL MEDIA
With Facebook integration, your website will
display your Facebook posts in real time. When
you add a new post to Facebook, your website will
automatically add that post to any page you’d like.
With this feature, there is no need to constantly
maintain a separate blog and Facebook site.

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INTEGRATIONS >> LIST
INTEGRATIONS
EXCEL DATA EXPORT
Builders do not have time to update one property profile at a time. This
is why we’ve developed the ability to use a simple Excel spreadsheet. This
spreadsheet will be updated by the builder and uploaded to the website. The
software automatically creates land lots based on the spreadsheet information.
Associating land with home designs is extremely easy to do and involves minimal
effort on the part of the builder, making this service much more attractive for
builders and small sales teams.
In our example below the builder needs to input
a name, lot size, location, overage cost, and select
which house models can be built on the lot. Simply
save the file and upload it to the site.
MLS
MLS integration will allow a builders personal website to receive MLS land listings
and display them directly on the website.
The listings can be further filtered to only show land in areas the builder can
build homes, letting the user know exactly where to purchase land that the
builder can build on. This feature will also keep users from leaving the website
to search for land elsewhere.

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CRM INTEGRATION & SETUP
With our CRM software, we will turn your website into a state-
of-the-art lead generation tool. This tool will integrate all of
your marketing efforts into a single location, allowing your
sales team to focus on closing leads, not generating them.
Below are some of the benefits and integrations to our list of
CRM platforms:
• Live Chat integration
• Contact Forms
• Phone Calls
• Social Media
• Receive Email via Chat
• Newsletter Subscribe
• Popup Subscribe
• Email Integration (Mailchimp)
CRM >> INTEGRATE & CONNECT
CRM
Live Chat
Contact Forms
Newsletters
Social Media
Phone Calls
Email

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FEATURES >> HOME SEARCH
FEATURES
HOME SEARCH
This feature is what makes our software like no other.
Users will have an extremely user-friendly and informative interface that will
keep them engaged and interested in learning more.
Our software gives the builder the ability to easily associate home designs with
each specific land lot location.
When a user selects a particular lot on the map, the site will only display home
designs that can be built on that specific lot, allowing the customer to know
exactly which design they can build on each lot.
AvailableLot 1
House Design 2 House Design 3
AvailableLot 2
House Design 1 House Design 3 House Design 4

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FEATURES >> HOME SEARCH
FEATURES
SEARCH FUNCTION
Google maps will be at the core of the search feature.
Only land lot locations will be displayed in the map. However, each lot will have
a number of house models associated with each lot.
As the user moves the map, the list of available designs is automatically
updated below based on the location of the map, allowing the user to know
what models can be built in their location.

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FEATURES >> HOUSE PLAN PROFILES
FEATURES
HOUSE PLAN PROFILES
Once a house plan is selected, the user will be taken to the page of the design, giving
them more details such as pictures, square footage, bedrooms, and more. This page can
be customized in any way the builder would like.
In the map below, the user can find all land locations to build this design.
The user can click a location on the map for more details on each lot.

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FEATURES >> LAND LOT PROFILE
FEATURES
LAND LOT PROFILE
Each lot will also have a profile page similar to the house profile page. It will
display information on the land and include a list of available house models
that can be built on that land, letting the customer know what options they
have should they choose to build on this lot.
Homebuyers always want the most information possible before deciding on
a location. Integrating Education.com and Walkscore.com will aid the buyer in
picking the best location they can. This information will be displayed in each
land lot profile.

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EDUCATION.COM
Education.com allows buyers to know which schools are around and the
schools’ ratings, making it easier for buyers to choose where they want to
live
WALKSCORE.COM
Walkscore.com gives buyers a ‘Walkscore’, which is a score from 0-100 that
tells them how walkable their location is and what amenities are within
walking distance, thus making it easier when choosing where to build.
FEATURES >> BUYER LOCATION INFORMATION
FEATURES

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FEATURES >> SUBDIVISIONS
FEATURES
SUBDIVISIONS
In addition to adding lots and house models,
communities can be added as well. The community
profile page will give users information about each
subdivision as well as list all available lots and house
plans that can be built there as well.
Subdivisions are extremely easy to set up and maintain.
Simply log into the website admin panel and select Add/
Edit Neighborhood.
Locate the location of the neighborhood using the map
and draw a line around the neighborhood boundary.

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FEATURES >> HOUSE PLANS
FEATURES
HOUSE PLANS
Uploading house plans is easier
than ever. Simply log into the
website from any location in
order to quickly add or modify
any home.
Easily upload new photos,
update house information, and
upload videos, all in a matter of
minutes.

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PRICING >> PRICES & TIMELINES
PRICING
PRICING
Custom websites start at $13K, however, pricing is dependent on the features and size of website needed.
Smaller builders will have less content than larger builders and therefore require less work. We would love to
meet with you to discuss what we have to offer.
The median cost of a new home is $277,400 and is continuing to rise. A three percent sales commission
is $8,322 and will continue to rise as well. If your new website is able to attract just two customers who
decide to not use an agent, the cost of building a new website will more than pay itself.
TIMELINE
Timing for development and integration vastly depends on the amount and type of plugins and/or themes
we’re using. In our proposal we will provide a detailed timeline with milestones and checkpoints along the way
in an effort to establish client expectations and eliminate any confusion on deliverables. We will also require
client feedback on numerous portions of the site - in which case timelines may be extended as we wait for
client responses.

Company
LogoMARKETING WEB DESIGN INTEGRATIONS FEATURES PRICINGOVERVIEW SUMMARYCRM
Interested in our solutions?
Please contact us to learn more
Daniel Frenkel
DFrenkel@Buildvine.com
720-515-7710
I’m
Ready!

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