HTML 5 allows for native audio and video playback without Flash. The <audio> and <video> tags make adding media simple, requiring the src attribute to identify the media source and controls attribute to allow user playback and pausing. Embedded videos use the <video> tag with src and dimensions, though browser support for formats is not specified. Common formats are Ogg with Theora and Vorbis codecs and MPEG4 with H.264 and AAC codecs. The <video> tag supports multiple <source> elements and attributes to control playback functionality and appearance.