This document discusses the need for coaching culture in organizations. It provides research showing that effective coaching by managers improves employee performance, retention and innovation. A study by Google found that "being a good coach" was the most important factor for successful managers. Other research concludes that coaching provided by managers has a greater impact on leadership development than other training methods. The document advocates that organizations implement coaching skills training for all employees and establish a coaching culture to adapt to changing business needs, engage employees and improve productivity.