This document discusses HR digitization at Proximus. It outlines the company's history and context with over 1,300 employees, 2,000 pages of internal policies, and operations across Belgium and other countries. The presentation evaluates options for an HR platform, including a hybrid model with 80% software as a service and 20% platform as a service. It also discusses the importance of user experience, personalization, and using tools like an AI assistant named Spencer to improve the employee experience through features such as on-boarding, learning, and performance management. Data is highlighted as a key factor for success.

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HR Digitization @ Proximus
Serge Peeters
Director
HR Service & Operations
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Creation of
the RTT
RTT becomes
Belgacom
Belgacom
enters the
stock market
(IPO)
1930 1992 2004 2006 2008 2015
Acquisition of
Telindus and
100% of
Proximus
Acquisition
of Scarlet
and Tango
Belgacom becomes
Proximus
Becoming Proximus – Becoming Me
1993
Me
ADSB
PTS
Y2K
EURO
C&B BP EBU HR Services
2013
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“We open up a world of digital opportunities, so people live
better and work smarter”
Sense of purpose
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ContextContextContextContext ---- challengechallengechallengechallenge
13131313,,,,500500500500 ---- contractualcontractualcontractualcontractual –––– statutorystatutorystatutorystatutory ––––splicerssplicerssplicerssplicers –––– retailretailretailretail –––– ICTICTICTICT –––– accountaccountaccountaccount
managersmanagersmanagersmanagers ,,,,………… ---- NLNLNLNL –––– FRFRFRFR ---- EEEE –––– GEGEGEGE ---- 212212212212 locationslocationslocationslocations inininin BelgiumBelgiumBelgiumBelgium ---- 2222....500500500500
pagespagespagespages internalinternalinternalinternal HRHRHRHR policies,policies,policies,policies, 820820820820 wagetypeswagetypeswagetypeswagetypes,,,, 150150150150 absenceabsenceabsenceabsence codes,codes,codes,codes, …………
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ERP Platform
Unified Platform
80%
Saas
Hybrid Solutions
Best of breed
20%
Paas
Functional & IT Architectural
One HR policy
applicable for all
“Cafétaria” policy
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HRIS architectural mood board
Dream? Nightmare?
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Hybrid
Historical
Functional
Cost
Capex / Opex
GDPR / Security
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Hybrid
Historical
Functional
Cost
Capex / Opex
GDPR / Security
…………….. 5 Years ago
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HR Master data, time
Payroll, C&B
HCM (Recruitment,
Learning, Talent, PMP)
Recruitment
HR servicing
Learning
Analytics / Reporting
SelfServiceInd.Service
…
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IMPACT
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Train people well
enough so they can
leave. Treat them well
enough so they don’t
want to
We hire smart people
so they can tell us
what to do.
Nothing is less
productive than to
make more efficient
what should not be
done at all
Richard Branson Steve Jobs Peter Drucker
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On
boarding
Social
connected
Learning
Personal
growth
Performance
Career
planningThe employee journey?The employee journey?
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.
Customer centric mindset :
Technology enabled, connected, transparent,
personalised, interactive, fast
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Customer experience
Employee experience
User experience (UX)
Personalisation - the segment of one
David Edelman 1989 : the segment of one marketing
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Employees are 17% more satisfied if
access to digital collaboration tools
22% believes employer cares about
morale
.
Customer centric mindset :
Technology enabled, connected, transparent,
personalised, interactive, fast
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Hirevue
Entelo
Mobietrain
Twegos
Spencer
…
Faktion / Chatlayer
Spencer
…
Custom : create impact with great UX Off the shelf : try to be a front runner
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UX
>
HR
Business
case
UX ≠
HR skill
Great
adoption
Design
thinking
Design
principles
Spencer : The employee assistant
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Spencer : The employee assistant
Business
case
UX ≠
HR skill
Great
adoption
Design
thinking
Design
principles
UX
>
HR
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“Korean Design Principles”
• “Zalando principle” : trust
the employee
• “Apple principle” : one
button theory
• “WhatsApp principle” : no
manual, no help button
• “Netflix principle” : “why”
& decisions based on
data, don’t assume,
• …
Spencer : The employee assistant
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Spencer : The employee assistant
Business
case
UX ≠
HR skill
Great
adoption
Design
thinking
Design
principles
UX
>
HR
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• After 3 months : 80%
• No manual
• Productivity gain :
30,000 EUR a week
• Play store rating 4,1 (82
reviews)
• 30% used outside office
hours.
• Used in 108 countries
Spencer : The employee assistant
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Spencer : The employee assistant
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Expectation management 1
Knowledge of the HRIS
market
2
Objectives HR versus
objectives IT
3
Digital mindset HR & … 4
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Data
Data
Data
Data
Data
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Take AwayTake AwayTake AwayTake AwayTake AwayTake AwayTake AwayTake Away
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Partner up with someone who
shares vision & challenges your
idea’s
Use design principles & steal
Try to make a difference, to
create impact
Data
Data
Data
Data
Data
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Thank you & good luck
More info?
serge.peeters@proximus.com
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