Accenture expanded its presence in India from IT services to management consulting by establishing teams in Mumbai and Delhi serving domestic clients. As demand grew, Accenture faced challenges attracting Indian management consulting talent due to competition and shortages. To solve this, Accenture leveraged its new recruitment model focusing on fast hiring. It also expanded the scope of consulting roles to include a wider distribution of skills and highlighted its vision of a global talent network to attract top talent.

1. Accenture’s War
for Talent in India
Group: C-14

2. “
2
A brief summary of the case
“The case revolves around the strategy that
has to be implemented in hiring Management
consultants from India keeping in mind the
difficulties faced by Accenture while hiring IT
professionals from India.”

3. Looking ForwardAccenture’s Indian Timeline
Presence as
Management
Consultants
Had its presence in
Delhi and Mumbai
Setting up Global
Delivery Network
Recruitingof IT professionals in India
begins at Mumbai. Expanded to
Bangalore in 2002
The 500/5
Challenge
The need for 500 new
IT Professionals to be
recruited by five weeks
Move over from IT
services to leverage the
Indian talent
1980s 2001 2003 2007
Need for Indian
Management
Consultants

4. 4
Opportunities in India
 India has low cost highly educated pool of individuals, English speaking and technical savvy.
 Accenture had previously overcome the challenge of attracting IT talentTeams of management consultants in
Mumbai and Delhi serving domestic firms
 Global delivery network - deliver skills and services from low cost to high cost economies
 Served global, not domestic clients
 Sole focus was delivery of services
Accenture’s IT Hiring Strategies
New
Recruitment
Model
The Buddy
System
HR Service
Delivery
Model
PCMM
Model

5. 5
New Recruitment Model:
 Aimed at fast recruitment.
 Applied supply chain principles to
recruiting, delivering qualified
candidates to meet business
demand on time and at an agreed
standard of quality.
 Had clear cut procedure for
recruitment
 A personalized and engaging
experience was given by the
recruitment team to the recruited
members to ensure that they joined
the company and quickly learn
about the business.

6. 6
The Buddy System
 Adapted in order to meet BPOs employee requirements.
 Assigned a ‘buddy’ to each employee recruited to get settled
in the company
 Accenture redesigned their recruitment model so as to
accommodate for the different talent pool required for BPO
HR Service Delivery Model:
 To help shift from the previously present decentralized
model to a centralized one to improve the functionality
of the HR delivery service of the company.
 This model helped control costs, increase the scale of
deliverables and increased efficiency in general.
PCMM Model:
 With increase in the no. of recruited members came the need
to maintain consistency in engineering excellence hence this
model was implemented.
 The main objectives of PCMM were to enhance abilities, retain
human capital, keep employee morale high, minimize
unwanted attrition.

7. 7
Accenture’s Vision for India
 First attempt by a Global Consulting firm to offshore
consulting
 Global Talent and Innovation Network - Creating a
center of excellence by leveraging talent to create new
consulting service lines
 Perform roles across seven functions
 Perform research and analysis to support client teams
 Partner with global teams to take on aspects of projects
that did not require extensive day-to-day client
interaction.

8. Challenges
and Solutions
8

9. 9
Accelerating high volume, low
selection rate recruiting process
Competition for India’s talent
intensified due to offshoring
Attracting industry experts and
intellectual capital
Growing shortage of specialised
labour
Forecasting different skill set
demands for short projects
Perception of Accenture as hiring
IT and Outsourcing professionals
Challenges

10. 10
Solutions
Leverage
Accenture’s New
Recruitment
Model, focusing
on Candidate
sourcing
Not merely
‘offshoring’, the
consultant would
support and
partner global
teams
Expanding the
scope to
include the
distribution in
skill set
Highlight
Accenture’s goal
of establishing a
global talent and
innovation
network.

11. Thank You
11