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Segmentation, Targeting and positioning of Dell Laptops

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Kaavya Sampath

A detailed Analysis of the segmenting, targeting and positioning of Dell laptops along with perceptional mapping and product portfolio.

Data & AnalyticsTechnologyBusiness
1 of 13
STP InPractice
Performance Price 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 Sony Apple Dell HP Lenovo 4 5 3.75 4 3.5 4 5 3.5 3.25 3.75 Performance Price
Sony Apple Dell HP Lenovo 0 1 2 3 4 5 6 0 1 2 3 4 5 6 PRICE PERFORMANCE
Affordability • Social class • Income Behavioural Segmentation • Knowledge • Attitude • Customisation • Usage • Loyalty
Gamers Creative professionals Corporates Students Personal use High net worth individuals Alienware 18 Alienware 18 Alienware 17 Dell XPS 17 Dell XPS 15 Dell XPS 15 Affluent class Alienware1 7 Dell XPS 15 Alien ware 14 Adamo Dell XPS 12 Inspiron 14 [7000 series] Inspiron 15 [7000 series] Dell XPS 13 Inspiron 15 [7000 series] Upper middle class Alienware 14 Alienware 14 Dell XPS 13 Inspiron DellVostro 3560 Studio Inspiron Latitude D 500 – E 5000 Studio InspironZ series Middle class InspironZ series Inspiron R series DellVostro 1400 Inspiron mini 1018 Lower middle class Below poverty line
Segmentation, Targeting and positioning of Dell Laptops

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