The document discusses the performance-to-price ratios of various laptop brands including Sony, Apple, Dell, HP, and Lenovo. It analyzes consumer segments such as gamers, professionals, and students, highlighting product recommendations for different social classes. The focus is on how pricing and performance influence purchasing decisions across various demographic categories.

1. STP
InPractice

9. Performance
Price
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Sony Apple Dell HP Lenovo
4
5
3.75
4
3.5
4
5
3.5
3.25
3.75
Performance Price

10. Sony
Apple
Dell
HP
Lenovo
0
1
2
3
4
5
6
0 1 2 3 4 5 6
PRICE
PERFORMANCE

11. Affordability
• Social class
• Income
Behavioural
Segmentation
• Knowledge
• Attitude
• Customisation
• Usage
• Loyalty

12. Gamers Creative
professionals
Corporates Students Personal
use
High net
worth
individuals
Alienware
18
Alienware 18
Alienware 17
Dell XPS 17 Dell XPS 15 Dell XPS 15
Affluent
class
Alienware1
7
Dell XPS 15
Alien ware 14
Adamo
Dell XPS 12
Inspiron 14
[7000
series]
Inspiron 15
[7000
series]
Dell XPS 13
Inspiron 15
[7000 series]
Upper
middle class
Alienware
14
Alienware 14
Dell XPS 13
Inspiron
DellVostro
3560
Studio
Inspiron
Latitude D
500 – E
5000
Studio
InspironZ
series
Middle class InspironZ
series
Inspiron R
series
DellVostro
1400
Inspiron
mini 1018
Lower
middle class
Below
poverty line