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Tools for Product Management
The document provides an overview of tools for product management, highlighting their integration into various activities like idea management, business planning, and user experience roadmapping. It emphasizes the increasing support for product management tasks, particularly in agile development, and forecasts trends such as the rise of visual boards and cloud services. Despite advancements, it notes shortcomings in support for product variants and usability issues in existing tools.
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Tools for Product Management
- 1. Tools for ProductManagement Overview and Trends Gerald Heller, Software.Process.Management September 17, 2014, Product Management Festival, Zurich, Switzerland
- 2. Agenda Activities whichbenefit from tool support Feature areas Idea management Business planning User experience Roadmapping, release planning Observations Software.Process.Management 2
- 3. ISPMA SPM ReferenceFramework – V 1.2 Strategic Management Software.Process.Management Product Strategy Product Planning Development Marketing Sales and Distribution Service and Support Corporate Strategy Positioning and Product Definition Product Life-Cycle Management Engineering Management Marketing Planning Sales Planning Service Planning and Preparation Portfolio management Delivery model and Service Strategy Roadmapping Project Management Customer Analysis Channel Preparation Service Provisioning Innovation Management Sourcing Release Planning Project Requirements Engineering Opportunity Management Customer Relationship Management Technical Support Resource Management Business Case and Costing Product Requirements Engineering User Experience Design Marketing Mix Optimization Operational Sales Marketing Support Market Analysis Pricing Quality Management Product Launches Operational Distribution Sales Support Product Analysis Ecosystem Management Operational Marketing Legal and IPR Management Performance and Risk Management Participation Core SPM Orchestration 3
- 4. Tool Examples withinthe SPM Framework Strategic Management Software.Process.Management Product Strategy Product Planning Development Marketing Sales and Distribution Service and Support Corporate Strategy Positioning and Product Definition Product Life-Cycle Management Engineering Management Marketing Planning Sales Planning Service Planning and Preparation Portfolio management Delivery model and Service Strategy Roadmapping Project Management Customer Analysis Channel Preparation Service Provisioning Innovation Management Sourcing Release Planning Project Requirements Engineering Opportunity Management Customer Relationship Management Technical Support Resource Management Business Case and Costing Product Requirements Engineering User Experience Design Marketing Mix Optimization Operational Sales Marketing Support Market Analysis Pricing Quality Management Product Launches Operational Distribution Sales Support Product Analysis Ecosystem Management Operational Marketing Legal and IPR Management Performance and Risk Management Participation Core SPM Orchestration 4
- 5. Major Activity Areas Observe, Analyze, Understand Capture customer needs and feedback Innovate Create business model, create and manage ideas Transform input into product requirements Plan Create and manage roadmaps and releases Communicate Monitor progress, adapt plans Software.Process.Management 5
- 6. Idea Management Source:http://crowdicity.com/ Implements the Open Innovation process Software.Process.Management 6
- 7. Listen to Customers– as Separate Service Source: The Brain & UserVoice Software.Process.Management 7
- 8. Listen to Customers– Integrated into App Suggestions and ideas from users connected to app Source: One Desk Product Management Software.Process.Management 8
- 9. Communicate and DiscussIdeas Source: Lucid Chart Software.Process.Management 9
- 10. Business Planning: BusinessModel Canvas Source: https://strategyzer.com Software.Process.Management 10
- 11. Connect Vision, Goalsand Initiatives Source: Aha!, http://aha.io Software.Process.Management 11
- 12. Stay Connected withDevelopment Team Answer questions Provide input Drive decisions Source: Jama Software.Process.Management 12
- 13. Support Effective ReviewActivities Discuss Review Resolve Software.Process.Management Source: Jama 13
- 14. Product Planning Connectedto Development Source: Version One Software.Process.Management 14
- 15. Integrated Roadmaps Source:Version One Software.Process.Management 15
- 16. Boards Visualize Statusand Progress Software.Process.Management Configurable boards support a variety of planning levels epics, features, user stories Source: HP Agile Manager 16
- 17. Portfolio View Source:Aha!, http://aha!.io Support of cross-cutting initiatives Software.Process.Management 17
- 18. Summary Increasing supportfor product management activities in traditional tools for agile development and RM New tools specifically made for product management Roadmapping is a key theme Software.Process.Management 18
- 19. Predictions Boards willbecome predominant UI elements and information schemes on all levels Canvas tools will be used to visualize information dependencies Social media functionality will be mandatory for nearly every tool Cloud services and mobile support become standard Software.Process.Management 19
- 20. Still Shortcomings Adequatesupport for product variants lacking In non-agile tools boards will appear late Established powerful tools struggle with usability Software.Process.Management 20
- 21. Thank You forListening ... Gerald Heller Founding member of ISPMA Currently member of the board Software.Process.Management gerald.heller@swpm.de http://www.swpm.de Blog & Resources (RM Tools List) http://MakingOfSoftware.com Software.Process.Management 21
- 22. Featured Tools Toolname Scope Product page Version One Agile development http://www.versionone.com/ Jama Requirements management http://www.jamasoftware.com/ HP Agile Manager Agile development https://www.pronq.com/software/agile-manager One Desk Roadmapping, requirements management http://www.onedesk.com/ Aha! Roadmapping, requirements management http://www.aha.io/ UserVoice Requirements elicitation, prioritization https://www.uservoice.com/ Crowdicity Idea management http://crowdicity.com/en/ LucidChart UX, mock-up https://www.lucidchart.com/ Strategyzer Strategy, business modle canvas https://strategyzer.com/ Software.Process.Management 22