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HOW TO WIN FRIENDS & INFLUENCE PEOPLE
BY
DALE CARNEGIE
EIGHT THINGS THIS BOOK WILL HELP YOU ACHIEVE
 Get out of a mental rut, think new thoughts , acquire new
visions, discover new ambitions.
 Make friends quickly & easily.
 Increase your popularity.
 Win people to your way of thinking.
 Increase your influence, your prestige , your ability to get things
done.
 Handle complaints, avoid arguments, keep your human contacts
smooth & pleasant.
 Become a better speaker, a more entertaining conversationalist.
 Arouse enthusiasm among your associates.
PART1 – FUNDAMENTAL TECHNIQUES IN HANDLING PEOPLE
 Don’t criticize , condemn or complain.
 Give honest & sincere appreciation.
 Arouse in the other person an eager want.
PART2- SIX WAYS TO MAKE PEOPLE LIKE YOU
 Being genuinely interested in other people.
 Smile
 Remember that a person’s name is to that person the sweetest
and most important sound in any language.
 Be a good listener. Encourage others to talk about themselves.
 Talk in terms of other person’s interests.
 Make the other person feel important – and do it sincerely.
PART3- HOW TO WIN PEOPLE TO YOUR WAY OF THINKING
 The only way to get the best of an argument is to avoid it.
 Show respect for other person’s opinions.
Never say, “You are wrong”.
 If you are wrong, admit it quickly and emphatically.
 Begin in a friendly way.
 Get the other person saying ‘yes, yes’ immediately.
 Let the person do a great deal of the talking.
 Let the other person feel that the idea is his or hers.
 Try honestly to see things from the other person’s point of view.
 Be sympathetic with the other person’s ideas and desires.
 Appeal to the nobler motives.
 Dramatize your ideas.
 Throw down a challenge.
PART4 - BE A LEADER: HOW TO CHANGE PEOPLE WITHOUTGIVING OFFENCE OR
AROUSING RESENTMENT
A leader’s job often includes changing your people’s attitudes and
behaviour. Some suggestions to accomplish this:
 Begin with praise and honest appreciation.
 Call attention to people’s mistakes indirectly.
 Talk about your own mistakes before criticizing the other person.
 Ask questions instead of giving direct orders.
 Let the other person save face.
 Praise the slightest improvement and praise every improvement. Be ‘
hearty in your approbation and lavish in your praise.’
 Give the other person a fine reputation to live up to.
 Use encouragement. Make the fault seem easy to correct.
 Make the other person happy about doing the thing you suggest.
THANK YOU

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How to win friends and influence people

  • 1. HOW TO WIN FRIENDS & INFLUENCE PEOPLE BY DALE CARNEGIE
  • 2. EIGHT THINGS THIS BOOK WILL HELP YOU ACHIEVE  Get out of a mental rut, think new thoughts , acquire new visions, discover new ambitions.  Make friends quickly & easily.  Increase your popularity.  Win people to your way of thinking.  Increase your influence, your prestige , your ability to get things done.  Handle complaints, avoid arguments, keep your human contacts smooth & pleasant.  Become a better speaker, a more entertaining conversationalist.  Arouse enthusiasm among your associates.
  • 3. PART1 – FUNDAMENTAL TECHNIQUES IN HANDLING PEOPLE  Don’t criticize , condemn or complain.  Give honest & sincere appreciation.  Arouse in the other person an eager want.
  • 4. PART2- SIX WAYS TO MAKE PEOPLE LIKE YOU  Being genuinely interested in other people.  Smile  Remember that a person’s name is to that person the sweetest and most important sound in any language.  Be a good listener. Encourage others to talk about themselves.  Talk in terms of other person’s interests.  Make the other person feel important – and do it sincerely.
  • 5. PART3- HOW TO WIN PEOPLE TO YOUR WAY OF THINKING  The only way to get the best of an argument is to avoid it.  Show respect for other person’s opinions. Never say, “You are wrong”.  If you are wrong, admit it quickly and emphatically.  Begin in a friendly way.  Get the other person saying ‘yes, yes’ immediately.  Let the person do a great deal of the talking.  Let the other person feel that the idea is his or hers.  Try honestly to see things from the other person’s point of view.  Be sympathetic with the other person’s ideas and desires.  Appeal to the nobler motives.  Dramatize your ideas.  Throw down a challenge.
  • 6. PART4 - BE A LEADER: HOW TO CHANGE PEOPLE WITHOUTGIVING OFFENCE OR AROUSING RESENTMENT A leader’s job often includes changing your people’s attitudes and behaviour. Some suggestions to accomplish this:  Begin with praise and honest appreciation.  Call attention to people’s mistakes indirectly.  Talk about your own mistakes before criticizing the other person.  Ask questions instead of giving direct orders.  Let the other person save face.  Praise the slightest improvement and praise every improvement. Be ‘ hearty in your approbation and lavish in your praise.’  Give the other person a fine reputation to live up to.  Use encouragement. Make the fault seem easy to correct.  Make the other person happy about doing the thing you suggest.