SlideShare a Scribd company logo
1HS2 Solutions confidential and proprietary.
CONTENT & COMMERCE:
CREATING ENGAGING WEB EXPERIENCES
THE CHALLENGE
“
4HS2 Solutions confidential and proprietary.
Four websites. Four
different CMS systems.”
PAIN POINTS &
BUSINESS DRIVERS
6HS2 Solutions confidential and proprietary.
1. Needed a place to tell the Wilson stories
2. More controlover the pages
3. Unify the Wilson Family of Brands on one platform
4. Tight integration of Drupal & Magento
5. Stay true to the brand
6. Needed an easy-to-use workflow
PAIN POINTS & BUSINESS DRIVERS
THE ALL NEW WILSON.COM
EMBRACES EXPERIENTIAL COMMERCE
8HS2 Solutions confidential and proprietary.
The blending of marketing and
e-Commerce to engage consumers
with brand storytelling to increase
loyalty and conversion.
EXPERIENTIAL COMMERCE
12HS2 Solutions confidential and proprietary.
1. Stakeholders
2. Customers
3. Site Admins
WE LOOKED AT THREE TYPES OF USERS:
18HS2 Solutions confidential and proprietary.
1. We had to take a mobile-firstapproach
2. Wilson branding changes based on the
sport (or business unit)
3. Most of the contenthad/has not been
created
WE HAD THREE PROBLEMS TO SOLVE:
THE SOLUTION
21
WILSON.COM SOLUTION ARCHITECTURE
HS2 Solutions confidential and proprietary.
Products
Categories
Users
Orders
Login
Cart
Shipping
Billing
My Account
OrderHistory
Order
Confirm
Templates
Product Reg
Content
DealerSearch
News
Category
Athlete
Profile
Newsletter
Sign Up
Athlete
Browse
News Detail
Homepage
Generic
Content
VideoGallery
Contact Us
Wilson
Advisory
WilsonLabs
Site Search
Product
Microsite
Sport Landing
PIM
CONNECTOR
Product Detail
Product Category
22HS2 Solutions confidential and proprietary.
• Connector is really multiple things:
• Exposed API endpoints on Magento
• Magento templates to renderpieces of a Magento page
• Drupalfunctionality to pull and process the Magento products and categories.
• Mainly, the connector exposes Magento data to Drupal so that pages can be
rendered seamlessly. But, it also allows Drupal to update key data on Magento
WHAT EXACTLY DOES THE CONNECTOR DO?
SINGLE CART EXPERIENCE
26HS2 Solutions confidential and proprietary.
THE CMS
28HS2 Solutions confidential and proprietary.
THE RESULTS
33HS2 Solutions confidential and proprietary.
THANK YOU!

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How Wilson Sporting Goods Is Changing the Game with Experiential Commerce

  • 1. 1HS2 Solutions confidential and proprietary. CONTENT & COMMERCE: CREATING ENGAGING WEB EXPERIENCES
  • 2.
  • 4. “ 4HS2 Solutions confidential and proprietary. Four websites. Four different CMS systems.”
  • 6. 6HS2 Solutions confidential and proprietary. 1. Needed a place to tell the Wilson stories 2. More controlover the pages 3. Unify the Wilson Family of Brands on one platform 4. Tight integration of Drupal & Magento 5. Stay true to the brand 6. Needed an easy-to-use workflow PAIN POINTS & BUSINESS DRIVERS
  • 7. THE ALL NEW WILSON.COM EMBRACES EXPERIENTIAL COMMERCE
  • 8. 8HS2 Solutions confidential and proprietary. The blending of marketing and e-Commerce to engage consumers with brand storytelling to increase loyalty and conversion. EXPERIENTIAL COMMERCE
  • 9.
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  • 12. 12HS2 Solutions confidential and proprietary. 1. Stakeholders 2. Customers 3. Site Admins WE LOOKED AT THREE TYPES OF USERS:
  • 13.
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  • 18. 18HS2 Solutions confidential and proprietary. 1. We had to take a mobile-firstapproach 2. Wilson branding changes based on the sport (or business unit) 3. Most of the contenthad/has not been created WE HAD THREE PROBLEMS TO SOLVE:
  • 19.
  • 21. 21 WILSON.COM SOLUTION ARCHITECTURE HS2 Solutions confidential and proprietary. Products Categories Users Orders Login Cart Shipping Billing My Account OrderHistory Order Confirm Templates Product Reg Content DealerSearch News Category Athlete Profile Newsletter Sign Up Athlete Browse News Detail Homepage Generic Content VideoGallery Contact Us Wilson Advisory WilsonLabs Site Search Product Microsite Sport Landing PIM CONNECTOR Product Detail Product Category
  • 22. 22HS2 Solutions confidential and proprietary. • Connector is really multiple things: • Exposed API endpoints on Magento • Magento templates to renderpieces of a Magento page • Drupalfunctionality to pull and process the Magento products and categories. • Mainly, the connector exposes Magento data to Drupal so that pages can be rendered seamlessly. But, it also allows Drupal to update key data on Magento WHAT EXACTLY DOES THE CONNECTOR DO?
  • 23.
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  • 26. 26HS2 Solutions confidential and proprietary. THE CMS
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  • 28. 28HS2 Solutions confidential and proprietary. THE RESULTS
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  • 33. 33HS2 Solutions confidential and proprietary. THANK YOU!