Spark 44 presentation from the London 2016 Festival of Marketing . Learn how the team delivered digital transformation at one of the world's most loved car brands
Reimagine social distancing
Keep cross-border business going and growing!
WOW aims to influence our target’s hearts and minds positively using data, media and tech insights - all to making impactful living decisions.
We have been marketing over 200 developments from around the world, helping Chinese buyers to find their best housing and investment solutions which they can proudly call their homes and are quality asset investments. We also provide cross-border ecommerce solutions across a wide range of industries. Family offices, venture capital, funds, banks, governments, and charitable organizations have all worked closely with WOW IMPACT GROUP.
WOW with us for a catch!
LINKEDIN: https://bit.ly/3mJwiid
WOW SITE: https://bit.ly/3eTHjvr
WHATSAPP: https://bit.ly/2FRmaDC
Womenswear retailer Monsoon Accessorize IT & Ecommerce Director John Bovill explains his hopes for the Project Customer big data project at multichannel consultancy Practicology's 2016 client conference.
Practicology Conference - SAP Hybris on digital tipping pointsPracticology
SAP Hybris discussed how retail needs to respond to the challenges of digital disruption at multichannel consultancy Practicology's 2016 client conference.
How do you transform Europes largest bicycle cooperative into an online retai...Dirk Hoerig
The company: ZEG connects 1,000 owner managed bicycle dealers, selling well known bicycle brands such as Specialized, BULLS or Pegasus.
The challenge: Responding to changing customer buying behaviour and the continuing success of online pure play brands like Canyon or Radon, the company wanted to build an adaptable, future proof omnichannel commerce solution. Primary goal was to provide their dealer network a fully managed, flexible online sales platform to create inspiring brand shops within the matter of days rather than weeks or even months.
The solution: In this workshop, you learn how ZEG mastered the challenges of integrating heterogeneous online sales infrastructure and multiple SKU data across various systems, into a future proof, flexible online commerce solution for their dealer network. The solution is based on the Magnolia CMS and the cloud-native, microservices based commercetools commerce platform.
Reimagine social distancing
Keep cross-border business going and growing!
WOW aims to influence our target’s hearts and minds positively using data, media and tech insights - all to making impactful living decisions.
We have been marketing over 200 developments from around the world, helping Chinese buyers to find their best housing and investment solutions which they can proudly call their homes and are quality asset investments. We also provide cross-border ecommerce solutions across a wide range of industries. Family offices, venture capital, funds, banks, governments, and charitable organizations have all worked closely with WOW IMPACT GROUP.
WOW with us for a catch!
LINKEDIN: https://bit.ly/3mJwiid
WOW SITE: https://bit.ly/3eTHjvr
WHATSAPP: https://bit.ly/2FRmaDC
Womenswear retailer Monsoon Accessorize IT & Ecommerce Director John Bovill explains his hopes for the Project Customer big data project at multichannel consultancy Practicology's 2016 client conference.
Practicology Conference - SAP Hybris on digital tipping pointsPracticology
SAP Hybris discussed how retail needs to respond to the challenges of digital disruption at multichannel consultancy Practicology's 2016 client conference.
How do you transform Europes largest bicycle cooperative into an online retai...Dirk Hoerig
The company: ZEG connects 1,000 owner managed bicycle dealers, selling well known bicycle brands such as Specialized, BULLS or Pegasus.
The challenge: Responding to changing customer buying behaviour and the continuing success of online pure play brands like Canyon or Radon, the company wanted to build an adaptable, future proof omnichannel commerce solution. Primary goal was to provide their dealer network a fully managed, flexible online sales platform to create inspiring brand shops within the matter of days rather than weeks or even months.
The solution: In this workshop, you learn how ZEG mastered the challenges of integrating heterogeneous online sales infrastructure and multiple SKU data across various systems, into a future proof, flexible online commerce solution for their dealer network. The solution is based on the Magnolia CMS and the cloud-native, microservices based commercetools commerce platform.
Online Ads Targeting Basics with Google, Facebook, and LinkedInElijah Litscher
An overview of starting paid advertising campaigns on three popular platforms, including how to target prospects for B to C and B to C, mistakes to avoid, pro tips, and how to measure success
Are Programmatic Direct and Automated Guaranteed the same? What about Private Marketplace vs Programmatic Direct, how are they different? This chart helps to explain all the various digital media buying approaches and how they are all different.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
WEBINAR – DAM 2020 Report & Analysis along side the user perspectiveActivo Consulting
WEBINAR – DAM 2020 Report & Analysis along side the user perspective after DAM NY #DAMdigital 2020 from Henry Stewart Event
In this Webinar we are exploring business requirements and best practices in 2020 and see how to select the right DAM and PIM system. We are also reporting the best technology trends in the DAM industry to enhance the customer journey.
https://frederic-sanuy.com/webinar-dam-2020-report-analysis-after-dam-ny-2020/
Create Engaging Digital Commerce Experiences with IBM and CoreMediaPerficient, Inc.
Learn how digital marketers and merchandisers – when enabled with an aligned team, supporting tools, and a comprehensive strategy – can meet buyers how and when they choose to connect, and exceed their demanding expectations.
In this webinar, our experts covered:
-Customer experience trends across both brand and commerce sites that are driving massive change in digital strategies
-Best practices marketers and merchandisers can follow to optimize content to create experiential commerce
-Deployment options and architectural approaches for delivering short-term results and building a foundation for meeting long-term goals
Perficient helps design, deliver, and manage IBM Commerce innovations that improve customer acquisition, loyalty, and profitability. These solutions, when combined with CoreMedia, a leading digital experience company and IBM’s 2016 Beacon Award Finalist for Outstanding Commerce Solution, enable digital marketers to optimize content and commerce for engaging digital experiences.
Monetizing Insights with Experiential CommerceAcquia
Organizations are used to engaging their customers through the dated concept of a linear conversion funnel and struggle to offer contextual experiences that minimize the opportunities for attrition in today’s connected world. With experience management solutions powered by Drupal such as Acquia Lift and Journey, you can orchestrate personalized interactions that target users with segmented content, while also leveraging Google Analytics to ensure the bespoke engagement offered is based on user behavior.
The true power of these hyper-focused experiences can be fully unlocked for your organization when transactional offers are surfaced seamlessly at the right point of the customer journey via Elastic Path, the most robust API-based commerce system.
In this webinar you’ll learn:
- How to offer relevant, orchestrated journeys so the moment of conversion doesn’t represent a departure from or conclusion of the experience, but rather a segway to deeper engagement
- How analytics and a single view of cross-channel transactions can shape hyper-focused experiences
- How API-based commerce powered by Elastic Path can interact with Acquia solutions to embed monetization opportunities in customer experiences
- How sectors like industrial manufacturing, healthcare and consumer services take advantage of this experiential paradigm
Is that true possibility of successfully use best B2C eCommerce solutions for Automotive to gain more clients?
Observed changes in car sales model
Omnichannel model for automotive
The omnichannel sales model in the automotive branch refers clients to experience coherent and unified elements of engaging, sales and services processes regardless of channel or contact form with distributor or vender.
Adoption of B2C retail experienc
How To Manage Sites At Scale With Acquia Cohesion and SiteFactoryAcquia
Managing sites at scale is hard.
An inconsistent online experience can cause confusion, frustration or distrust for visitors, which can hurt your bottom line. But how do you ensure that each of your sites has a great experience, the right content and consistent branding at scale?
Today, Acquia is the leader in “sites at scale” and we’ve been evolving our solution for over 10 years. We make building and managing tens, hundreds or thousands of digital properties easy and efficient.
In this webinar, you’ll dive into best practices and case studies for large enterprises and their journey to manage “sites at scale.” You’ll also learn how to:
- Drastically improve time-to-market when creating new sites and updating existing sites
- Refocus IT resources to work on high value tasks like integrations and custom development
- Measure the ROI of a project of this nature
- Benchmark against your industry peers who have standardized on the Acquia Platform.
Why It's Time for an Experience-Led Commerce StrategyAcquia
We’ve all become digital natives: from millennials to boomers, we’re all evermore tied to our connected devices. And, as a result, the customer journey has radically changed. Today’s consumer expects a consistent brand experience across all channels and devices. Thus, the competitive bar is continually being raised to outperform the market and attain higher conversion rates while continually meeting - and hopefully even exceeding - consumer expectations.
In the early days of eCommerce, the commerce platform was more than sufficient for the customer journey. eCommerce has now become the main growth channel for retailers and brands alike. In today’s complex world of omnichannel shopping, a stronger and more engaging experience that integrates content into the shopping journey is no longer an option - it’s a requirement. The best commerce experiences come from pulling together expertise across three essential dimensions: back-end commerce, front-end experience management, and user experience strategy.
Join us and hear how Acquia, commercetools, and Born Group bring their specific areas of expertise together, and hear how Moda Operandi has seen real value from the marriage of content and commerce. In this webinar, you’ll hear:
Why experience-led commerce is the future and why many brands are doing it
How to have enterprise commerce without the enterprise complexity and price tag
A success story from Moda Operandi discussing how they’ve integrated content and commerce and the value they’ve seen in it
Born Group will bring their deep knowledge of user experience to guide the conversation from a consumer's perspective. Register today and learn the value that content and commerce can bring to your business.
If your company needs to submit a Shopify Ecommerce Solutions Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2HdfDjS
Custom Theme Development For Shopify Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Custom Theme Development For Shopify Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2vlNvYZ
An Hour with Dries: Product and Strategy Updates Exclusively for PartnersAcquia
By now you’ve heard about our recent additions of Mautic, Cohesion, and AgilOne. These technologies are already providing enormous value to our customers, and they are helping us rethink the way we group our products and go to market. It’s an incredibly exciting time. But what exactly does it mean for Acquia’s partners?
As an organization that prides itself on being Partner-First, we want to make sure you are educated about our roadmap and strategy and ready to take full advantage of these changes to drive bigger, better, and faster results.
Join Acquia Co-Founder and CTO, Dries Buytaert, along with Acquia Lead Product Evangelist, Eric Fullerton, to get a detailed update about our product strategy and roadmap and learn how you should be positioning Acquia’s Digital Experience Platform to your clients and prospects.
You’ll learn about:
-Acquia’s new two-cloud model
-Updates to the roadmap for Acquia Cloud, Cohesion, Lightning, and more
-Competitive differentiators for Mautic and AgilOne
-Our vision for a unified Marketing Cloud and an update on solution integration
Online Ads Targeting Basics with Google, Facebook, and LinkedInElijah Litscher
An overview of starting paid advertising campaigns on three popular platforms, including how to target prospects for B to C and B to C, mistakes to avoid, pro tips, and how to measure success
Are Programmatic Direct and Automated Guaranteed the same? What about Private Marketplace vs Programmatic Direct, how are they different? This chart helps to explain all the various digital media buying approaches and how they are all different.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
WEBINAR – DAM 2020 Report & Analysis along side the user perspectiveActivo Consulting
WEBINAR – DAM 2020 Report & Analysis along side the user perspective after DAM NY #DAMdigital 2020 from Henry Stewart Event
In this Webinar we are exploring business requirements and best practices in 2020 and see how to select the right DAM and PIM system. We are also reporting the best technology trends in the DAM industry to enhance the customer journey.
https://frederic-sanuy.com/webinar-dam-2020-report-analysis-after-dam-ny-2020/
Create Engaging Digital Commerce Experiences with IBM and CoreMediaPerficient, Inc.
Learn how digital marketers and merchandisers – when enabled with an aligned team, supporting tools, and a comprehensive strategy – can meet buyers how and when they choose to connect, and exceed their demanding expectations.
In this webinar, our experts covered:
-Customer experience trends across both brand and commerce sites that are driving massive change in digital strategies
-Best practices marketers and merchandisers can follow to optimize content to create experiential commerce
-Deployment options and architectural approaches for delivering short-term results and building a foundation for meeting long-term goals
Perficient helps design, deliver, and manage IBM Commerce innovations that improve customer acquisition, loyalty, and profitability. These solutions, when combined with CoreMedia, a leading digital experience company and IBM’s 2016 Beacon Award Finalist for Outstanding Commerce Solution, enable digital marketers to optimize content and commerce for engaging digital experiences.
Monetizing Insights with Experiential CommerceAcquia
Organizations are used to engaging their customers through the dated concept of a linear conversion funnel and struggle to offer contextual experiences that minimize the opportunities for attrition in today’s connected world. With experience management solutions powered by Drupal such as Acquia Lift and Journey, you can orchestrate personalized interactions that target users with segmented content, while also leveraging Google Analytics to ensure the bespoke engagement offered is based on user behavior.
The true power of these hyper-focused experiences can be fully unlocked for your organization when transactional offers are surfaced seamlessly at the right point of the customer journey via Elastic Path, the most robust API-based commerce system.
In this webinar you’ll learn:
- How to offer relevant, orchestrated journeys so the moment of conversion doesn’t represent a departure from or conclusion of the experience, but rather a segway to deeper engagement
- How analytics and a single view of cross-channel transactions can shape hyper-focused experiences
- How API-based commerce powered by Elastic Path can interact with Acquia solutions to embed monetization opportunities in customer experiences
- How sectors like industrial manufacturing, healthcare and consumer services take advantage of this experiential paradigm
Is that true possibility of successfully use best B2C eCommerce solutions for Automotive to gain more clients?
Observed changes in car sales model
Omnichannel model for automotive
The omnichannel sales model in the automotive branch refers clients to experience coherent and unified elements of engaging, sales and services processes regardless of channel or contact form with distributor or vender.
Adoption of B2C retail experienc
How To Manage Sites At Scale With Acquia Cohesion and SiteFactoryAcquia
Managing sites at scale is hard.
An inconsistent online experience can cause confusion, frustration or distrust for visitors, which can hurt your bottom line. But how do you ensure that each of your sites has a great experience, the right content and consistent branding at scale?
Today, Acquia is the leader in “sites at scale” and we’ve been evolving our solution for over 10 years. We make building and managing tens, hundreds or thousands of digital properties easy and efficient.
In this webinar, you’ll dive into best practices and case studies for large enterprises and their journey to manage “sites at scale.” You’ll also learn how to:
- Drastically improve time-to-market when creating new sites and updating existing sites
- Refocus IT resources to work on high value tasks like integrations and custom development
- Measure the ROI of a project of this nature
- Benchmark against your industry peers who have standardized on the Acquia Platform.
Why It's Time for an Experience-Led Commerce StrategyAcquia
We’ve all become digital natives: from millennials to boomers, we’re all evermore tied to our connected devices. And, as a result, the customer journey has radically changed. Today’s consumer expects a consistent brand experience across all channels and devices. Thus, the competitive bar is continually being raised to outperform the market and attain higher conversion rates while continually meeting - and hopefully even exceeding - consumer expectations.
In the early days of eCommerce, the commerce platform was more than sufficient for the customer journey. eCommerce has now become the main growth channel for retailers and brands alike. In today’s complex world of omnichannel shopping, a stronger and more engaging experience that integrates content into the shopping journey is no longer an option - it’s a requirement. The best commerce experiences come from pulling together expertise across three essential dimensions: back-end commerce, front-end experience management, and user experience strategy.
Join us and hear how Acquia, commercetools, and Born Group bring their specific areas of expertise together, and hear how Moda Operandi has seen real value from the marriage of content and commerce. In this webinar, you’ll hear:
Why experience-led commerce is the future and why many brands are doing it
How to have enterprise commerce without the enterprise complexity and price tag
A success story from Moda Operandi discussing how they’ve integrated content and commerce and the value they’ve seen in it
Born Group will bring their deep knowledge of user experience to guide the conversation from a consumer's perspective. Register today and learn the value that content and commerce can bring to your business.
If your company needs to submit a Shopify Ecommerce Solutions Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2HdfDjS
Custom Theme Development For Shopify Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Custom Theme Development For Shopify Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2vlNvYZ
An Hour with Dries: Product and Strategy Updates Exclusively for PartnersAcquia
By now you’ve heard about our recent additions of Mautic, Cohesion, and AgilOne. These technologies are already providing enormous value to our customers, and they are helping us rethink the way we group our products and go to market. It’s an incredibly exciting time. But what exactly does it mean for Acquia’s partners?
As an organization that prides itself on being Partner-First, we want to make sure you are educated about our roadmap and strategy and ready to take full advantage of these changes to drive bigger, better, and faster results.
Join Acquia Co-Founder and CTO, Dries Buytaert, along with Acquia Lead Product Evangelist, Eric Fullerton, to get a detailed update about our product strategy and roadmap and learn how you should be positioning Acquia’s Digital Experience Platform to your clients and prospects.
You’ll learn about:
-Acquia’s new two-cloud model
-Updates to the roadmap for Acquia Cloud, Cohesion, Lightning, and more
-Competitive differentiators for Mautic and AgilOne
-Our vision for a unified Marketing Cloud and an update on solution integration
Exciting marketing technology solutions are released every month with innovative features and advanced capabilities. Unfortunately, integrating new solutions to an already complex martech stack can feel overwhelming and make it even more difficult to achieve your desired outcomes. In this session, learn about the three dimensions of martech strategy to create a streamlined model for success.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
2. Implementing a Global Digital Backbone
• Introduction to Spark44
• The Business Problem
• Solving the Problem
• Conclusion
- 2 -
3.
4. Spark44 is the
first Global Agency-Client
Joint Venture Model
Introduction to Spark44
5. Holding Company
Key Account
Traditional model
In House
Matrix gridlock
Competing interests
Morale
Accountability
Speed to market
Muscle memory
Fatigue
Cost
Freshness
Breadth
Depth
Speed to Market
Talent Levels
Fatigue
Joint Venture
Shared Vision
Stake
Transparency
Motivation
Environment
Speed to market
Introduction to Spark44
6. Ad Creative
Digital Creative
CRM Creative
Web Site Design
Point of Sale
75
FTE
Capabilities
2011 4hubs:Establishing key agencies first to service Jaguar
Introduction to Spark44
7. Capabilities
2016: 960memberscovering all NSC´s and Importers Jaguar &Land Rover
960
FTE
Ad Creative
Digital Creative
CRM Creative
Web Site Design
Point of Sale
Retail Marketing
Owners Club
CRM
Web Site Content
Web Site
Maintenance
Social Media
Brochures
CRM Strategy
Academy of Sports
J Magazine
Corporate Sales
Fleet & Business
Customer Portal
Introduction to Spark44
8. Websites Ranked Psyma #1 and #2 for UK
Introduction to Spark44
AsofSeptember2016
Success highlights: #1
9. THE ONLY GLOBAL EFFIE IN AUTOMOTIVE
RecognizedbywinningtheGlobalEffiein2015
Introduction to Spark44
Success highlights: #2
11. - 11 -
• Numerous overlapping
tools to organise, share
and distribute content
• Multiple sources of truth
– extra time/effort/cost to
locate and distribute
latest content
• Risk of error through
multiple data sources
• No integration between
tools
S44
PRODUCT
JLR
PRODUCT
S44 AM
S44
PLANNING/
RESOURCING
S44
CREATIVE
S44
STUDIO
S44
CONTENT
TEAM
S44
MARKET
TEAM
S44
TRANSLATO
RS
S44
COUNTRY
OFFICE
JLR
COUNTRY
MARKETING
Print, web/
digital
partners
S44 Finance
*Briefing
*Copywri ng
*Artworking,
web/digital
content
genera on
*Retouching
*Transla on
*Delivery,
web/digital
publishing
*Crea ve
Development
Current tools
TheHub
*Print, web/
digital
produc on
Current tools
The Business Problem
12. The Business Problem
- 12 -
• Increasing demand for ‘digital’ content
– New Channels, greater mobile consumption…
• Greater client Globalisation and sales
– Double digit sales
15. The Business Problem
- 15 -
STORE
SUPPORTSHARE
SELL
Location for Briefs & Ideas
Production Workflow
Available for Global Use
Distribute Single Source of Truth
17. Solving the Problem
- 17 -
STORE
SARE
SUPPORTSHARE
SELL
A great number of great ideas some to be used,
some to be stored for another campaign
Development of an Digital Asset Management
system with tight security controls
18. Solving the Problem
- 18 -
SUPPORT
STORE
SHARE
SELL
SARE
A sequence of activities handled by multiple teams
both on and off-site required to generate the content
Creation of a Workflow tool that can manage the
process steps, on-line edit notes, translation
requirements, and brochure development
19. Creation of an asset/file sharing tool, ensuring
speedy and secure sharing of content
Solving the Problem
- 19 -
SHARE
STORE
SUPPORTSHARE
SELL
Distribution of the content across the various
channels
20. Global client intranet site leveraging the CMS
platform highlighting the marketing content and
activities running globally
Solving the Problem
- 20 -
SELL
STORE
SUPPORTSHARE
Making available to the client the finished and
approved assets for other functions e.g. PR
21. Solving the Problem
- 21 -
STORE
SUPPORTSHARE
SELL
Digital Asset Management
Workflow Management
Intranet sites
File-Sharing
22. What we’ve achieved in 9 months…
- 22 -
6000+ Users 100K + Assets
Removed 30
weeks from
Brochure
Production
2 x New
Intranet
Websites
SSO Enabled
Brochure &
Translation
Workflow