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Leveraging SharePoint 2013 WCM Features to Build a 
Dynamic Search Driven Intranet 
Jeff Fried – CTO, BA Insight
www.sharepointsummit.org 
Jeff Fried 
Microsoft’s go-to ISV for 
Enterprise Search 
Focused on Search and 
SharePoint since 2004 
Longtime 
Search Nerd 
• CTO, BA Insight 
• Senior PM, Microsoft 
• VP, FAST 
• SVP, LingoMotors 
Passionate About 
• Search 
• SharePoint 
• Search-driven 
applications 
Technet Column 
“A View from the 
Crawlspace” 
Blog: 
DoMoreWithSearch.com
Search Driven Publishing Model 
www.sharepointsummit.org 
ASSET LIBRARY DOCUMENTS ARTICLES 
CATALOG 
NAVIGATION 
Search Usage
www.sharepointsummit.org
www.sharepointsummit.org 
5 
When I say search…you think…
www.sharepointsummit.org 
6 
The Search Immaturity Cycle
www.sharepointsummit.org 
7 
Why you can’t build 
Revenue 
50.2 Billion Dollars in 2012 
Relevancy 
3000+ Engineers Tuning Relevancy 
Keywords 
100,000+ keywords managed 
Optimized 
For monetization of Relevancy
www.sharepointsummit.org 
8 
When I think of search…I think of…
www.sharepointsummit.org 
9 
The Objective of this Session 
Learn from people who make money from search!
www.sharepointsummit.org 
WCM in SharePoint 2013 
Dynamic Content, Dynamic Pages 
10
ASSET LIBRARY DOCUMENTS ARTICLES 
CATALOG 
NAVIGATION 
Search Usage
Documents 
Pages 
Digital Assets 
Catalogs 
SharePoint Content 
www 
Ext. CMS 
LOB + more 
External Content 
Page Framework 
Display Templates 
User Behavior (+custom events) 
Content & Authoring 
REST/OData 
Variations 
Query
13 
Web Content Management – Key Ingredients 
 Metadata navigation 
 Topic Pages 
 Clean URLs 
 Content by Search 
 Refinements 
 Recommendations 
(item-to-item, 
popularity)
14 
Simplified Navigation 
Friendly URL 
http://contoso.com/computers 
TERM STORE 
NAVIGATION TAXONOMY 
Audio 
Cameras 
Computers 
Home appliances 
Phones 
TV and video 
Use page 
maincategory.aspx 
CONTENT SEARCH WEB PART
Contextual & Targeted Experiences 
CSWP 
CSWP 
CSWP CSWP
17 
Let’s break down an experience 
Categorization 
Map 
Related 
Content 
Results with Metadata 
and Picture 
Best Bets
18 
Built on SharePoint 2013 
Built on SharePoint 2013
19 
Break it Down….
www.sharepointsummit.org 
How do you build this? 
Step by Step
21 
Create the Product Catalog Site
22 
Create the Publishing Site
23 
Create a Term Driven Page
24 
Add Web Parts to Page
25 
Configure the Term Store from Site Settings
29 
Create Hierarchy
30 
Configure Term Driven Pages
31 
Define Custom Facets
32 
Edit Page Template
33 
Customize Refinement and Display Templates
34 
Result – Minimal Styling
Display Templates 
 Basic ones ship out-of the-box 
 Make your own in HTML & JavaScript
36 
Apply HTML, JavaScript, CSS and you get…
 
 

Search Driven Intranet 
How to do the same thing on your Intranet!
SharePoint intranet 
 
 
 
 
 
More info 
 www.brightstarr.com
40 
Create the Publishing Site
41 
Create a Term Driven Page
42 
Add Web Parts to Page
43 
Configure the Term Store from Site Settings
44 
Tell the Term Store your intended use!
45 
Configure Term Driven Pages
46 
Configure Term Driven Pages
47 
Configure Faceted Navigation
48 
Configure Term Driven Pages
49 
Edit the Page Template
50 
Customize Refinement and Display Templates
52 
A Simple Dynamic Search Team Site
53 
Isn’t that better than this?
54 
Team Site with CSWP Spotlights
55 
Dynamic Team Site with Search and CSWP
1. Crawl, process, index 
2. Load page, evaluate query 
3. Display templates render results. 
Document 
libraries 
Lists 
Analytics 
Crawl & doc. 
processing 
Query 
processing 
Content Search WP 
(CSWP) 
Query 
Display Templates
Taking it One Step Further 
Search Driven Applications
58 
Customer Service 
58
59 
Rich Refinement 
59
60 
Case Detail Modal 
60
61 
Research Portal
62 
Research Portal
63 
360° View of a Customer
64 
Client / Matter Dashboards
65 
Advertising Team Site (Dynamic)
Analytics Engine & Recommendations 
Usage Events (Native or REST) 
-Clicks 
-Purchases 
-Downloads 
-Videos 
-Custom 
-etc.. 
-Recommendations 
-Update relevancy 
-Usage stats 
Event Processing via MapReduce 
-Insights/Reports 
-Popular + trending items 
-item-to-item relationships 
CSWP + Query Rules 
-Item recs 
-Personal recs 
-Popular/trending 
-Custom recs 
-etc.. 
1 
2 
3 
4
Contextual & Targeted Experiences 
CSWP 
CSWP 
CSWP CSWP
Conclusion 
 
 

www.sharepointsummit.org 
71 
We have an EBook on how to do this… 
Available on http://www.bainsight.com
www.sharepointsummit.org 
72 
Other EBooks available from BA Insight 
Available on http://www.bainsight.com
www.sharepointsummit.org 
73 
Questions 
??????
www.sharepointsummit.org 
Thank You 
http://www.bainsight.com @JeffFried 
Jeff.Fried@bainsight.com 
http://www.linkedin.com/in/jefffried/
Thank you for your attention! 
This presentation will be available on the Toronto 
SharePoint Summit web site a few days after the event.
Please rate this session! 
Fill out the survey for a chance to win a Surface

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