The document discusses leveraging SharePoint 2013's web content management (WCM) features to build a dynamic, search-driven intranet. It describes how to create a taxonomy and term store to enable search-based navigation and filtering. Display templates and web parts like the content search web part (CSWP) can be used to build targeted, contextual experiences. The approach allows building dynamic team sites, applications for customer service, research portals, and more based on indexed content and user behavior analytics.