Direction Software Solutions is an IT services company established in 1999 with offices in Mumbai, Hamburg, and London. It has over 250 employees and services over 80 domestic and 25 international customers. It has a loyal employee base with low attrition and focuses on adding value to customers' businesses. It has developed mobile and web applications for various industries using technologies like Java, .NET, PHP, and iOS/Android. It specializes in implementing solutions like ERP, CRM, and custom applications to help customers with challenges like inefficient processes, lack of integration, and manual record keeping.

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CUSTOMER RETENTION
CLIENTS REPEATS
CORPORATE PROFILE
Company
Name
Direction Software Solutions
Established 1999
Offices Mumbai, Hamburg, London
CEO Mr Arun Nayar
Employees Around 250
Number of
Customers
International - 25 +
Domestic - 80 +
Revenue
Composition
International - 64 %
Domestic - 36 %
Partners
Microsoft Gold Partners (since
2001). Jet Reports, Elva DMS,
Necto Panorama
Average
Tenure
Senior Management - 10 years
Alliance India. Fiji, Mauritius, USA
Repeat
Business
>80%
Growth Y-O-Y 20.67%
International,
64%
Domestic,
36%
Geographical
Revenue
International Domestic

3. 0%
5%
10%
15%
20%
25%
2007
2008
2009
2010
2011
2012
2013
17%
24%
15%
13% 14%
12% 11%
ATTRITION
Attrition %
Loyal Employee Base – low attrition – ensure continuity and knowledge retention
Back
Office, 31Development
, 47
Maintenance
, 69
Product, 58 Management,
10
Hamburg, 5
Support , 24
Other, 39
STAFF COMPOSITION
Back Office Development Maintenance Product
Management Hamburg Support
0
5
10 8
5.5
7
6
7
4.5 4 4.5 4.5
3
EXPERIENCE & TENURE
AVG. EXPERIENCE AT DSS

4. VISION
To be a trusted IT partner, leveraging it’s
knowledge of tools and technologies to provide
simple, integrated and innovative solutions
resulting in maximum customer satisfaction
MISSION
• Focus relentlessly to add value to customer
business
• Equate customers’ success with our own
• Work as an extension of customers’
organizations
• Empower and enable customers to be self-
sufficient
• Follow a philosophy of continuous process
improvement to ensure customer satisfaction

5. • In our 14+ years Partnership with OTTO Group not only
extensive Domain Knowledge was acquired, several Customer
Relation Models turned out working successfully and stable
• Bridging the cultural gap between German and Indian teams
• Loyal employee base and low attrition ensures continuity and
consistency in service levels
• Convert clients' ideas into solutions
• Committed to deliver as promised - know when to say 'no'
• Work as an extended arm of your I.T. with both on-site and off-
shore presence
• Flexible and adaptable and responsive to clients' needs

6. Time & Materials Model Fixed Price Model ODC Model
Define the business model and work
hand in hand with clients.
The client pays a fixed hourly rate.
The client pays a pre-negotiated Fixed
price for the complete project, linked
to well-defined milestones.
Extension of the client’s software
engineering facility.
The client pays fixed monthly rate for
the Team.

8. Area Details
Operating Systems: Windows, Linux, Unix
Business Intelligence:
ETL: Sunopsis, Microsoft SQL Server DTS, SSAS, SSRS
OLAP: SAS, Business Objects, Microsoft SQL Server OLAP Services
Reporting: Panorama Necto, Business Objects, Crystal Reports, Jet Reports,
Business Analytics
Enterprise Resource Planning (ERP): Microsoft Dynamics Navision, Microsoft CRM
Application Development Tools: C / C++ / VC++, Power Builder 7.0, Visual Basic / COM / DCOM / ASP.Net /
VB.Net, J2EE Platform
Web Development Tools: HTML, DHTML, CSS, JavaScript, VBScript, ColdFusion, Flash Remoting, ASP,
EJB, JSP, Java Servlets, Beans, XML, LAMP technologies
IDE: JBuilder, Eclipse
Designing tools: Corel Draw / Adobe Photoshop, Adobe DreamWeaver, Adobe Flash, Adobe
Fireworks
Mobility: I-Phone: Objective C, Andriod: Java, SYMBIAN: C++, Windows Mobile:C#,
C++ and Flashlite
Application Servers: Internet Information Server (IIS), WebLogic, Tomcat-Apache, Jrun
UI Servers: ULC Technology from Canoo, UI Technology from Droplets, Flash Remoting
& Communications Server from Adobe.
Databases: Oracle, MS SQL, My SQL, PostgreSQL, IBM DB2

10. Mobile OS supported: iPhone/Android
based Client / Server application
Application type: Native Application
Application concept: Aggregates all near
by cabs from various operators. Cab
selected by user on the map and
payment done in the app itself.
Mobile Cab Booking

11. Customer: Elizabeth Hurley
Mobile OS supported: iPhone
and Android based Client /
Server application
Application type: Native
application
Application concept:
Mobile Retail Store with store
that helps users to purchase
merchandise from the EH site.
Elizabeth Hurley – Fashion & Apparel Web Portal

12. Mobile OS supported:
iPhone based Client /
Server application
Application type: Native
application
Application concept: Style
search using barcode
scanner
Mobile Style Search

13. Customer: Hermes Logistik
Mobile OS supported: iPhone
based Client / Server
application
Application type: Native
application
Application concept:
The mobile application
provides a user to track and
trace the status of the
shipment ,calculate size and
price of the parcel and locate
the nearest Hermes shop.
Hermes Parcel Shop

14. Mobile OS supported: J2ME
Application type: Native
game
Concept: Obtain brand
recall in minds of the
potential customers
Example: In a cricket game
when a player hits the ball
for a six, a message flashes
on the mobile screen as
“Mahindra Sixer”
Mahindra Premier League
Cricket Game
Mahi the Fighter
Fighting game
Mobile Branding

15. A B2C site in LAMP Technologies (PhP & MySQL)
In the business of selling Beachwear and accessories
An E-Commerce portal that integrates with an offline system for
stock updates –Offline Sales
DSS maintains this web site in totality right from hosting to
programming
A B2B portal in Java J2EE and ZK framework
A comprehensive reverse auctioning system for OTTO (GmbH &
Co KG)
It covers Styles, Enquiries, Bidding and Awarding Process
Besides this it also covers Planning and Budgeting
DSS maintains this portal in totality covering hosting and
programming
DSS also has a dedicated team providing Back office support

16. A B2C site in LAMP Technologies (PhP & MySQL)
Limited Editions T-Shirts - Art and Fashion together in the form
of bespoke jersey wear
An E-Commerce portal that is customised for specific business
domain
DSS successfully removed bottle neck of two separate Admins
and helped launch the site
A B2C site in LAMP Technologies (PhP & MySQL)
Musterbrand, member of Otto Group, provides customized web
shops for selling its merchandise to customers of Game
publishers
Common Administrative section for multiple shops
Multilingual and Multi Currency
DSS maintained this portal in totality covering development and
hosting on Amazon

17. This is an E-Commerce portal for Ginza Fashion Art LLC in business of selling
limited edition apparel, featuring artworks from the world's leading
photographers
TECHNOLOGY ACHIEVEMENTS
LAMP stack i.e. Linux, Apache, PHP and
MySQL database
CakePHP, MVC framework
• Common Administrative section
which has resulted in ease of use
• Integrated News letter section
• Implemented partial and
complete registrations, better
customer experience
• Using an MVC framework has
resulted in rapid turn around
times and a stable system
• Launched a separate Mobile
Website
PAIN AREAS
• Separate Administration areas for
CMS and Shopping Cart
• Due to separate systems, system was
riddled with issues
• Double Registrations

18. Barclays Bank
PLC
Major global
financial services
provider
Barclays Bank PLC started their operations in India in 2006. They implemented MS
Dynamics CRM to ensure quick customer response to queries/complaints raised by
customers and thus ensuring customer satisfaction.
TECHNOLOGY ACHIEVEMENTS
Implemented Microsoft Dynamics CRM
and integrated the solution with IVR and
core banking applications.
• 360 degree view of the customer
information
• Single repository for all customer
queries, request and complaints
• Interface with various core
banking system
• Auto escalation and auto routing
of request and complaints to
various resolution units
• Improved efficiency of contact
center team by providing
customer info and monitoring
performances.
PAIN AREAS
• No single repository to maintain
customer information
• Productivity issues due to manual
intervention
• MIS reports generated manually
• Disconnected applications

19. Emerson
Network Power
Major Network
Power
manufacturer
Emerson Network Power is a fortune 500 company having business interests in
Business Continuity products. Emerson implemented MS Dynamics CRM to
centralise Sales Force Automation
TECHNOLOGY ACHIEVEMENTS
Implemented Microsoft Dynamics CRM
and integrated with ERP systems
MFG/Pro & Oracle EBS
• Tracking Lead source effectiveness
• Holistic view of the customer
resulting in more effective sales
Management
• Effective tracking of approval
process for timely submission of
quotes and checking competition
• Streamlining of the activities for
the sales person
• Complete view of sales funnel to
management thus enabling them
better forecasting
PAIN AREAS
• Sales Process handled manually in
excel files
• No standard SFA process defined
• No visibility of funnel to management
• No integration with ERP

20. Bisleri
Intl. Pvt. Ltd.
Major packaged
drinking water
brand.
A brand that pioneered the concept of mineral water in India since 1969, Bisleri,
today, is a household name.
Powered by 17 owned plants, 33 co-packers, 11 franchisees and a wide distribution
and retail network pan-India, Bisleri is at the centre of the Aqua Green Revolution.
TECHNOLOGY ACHIEVEMENTS
Manual record keeping to an integrated
enterprise resource planning environment.
Navision now manage every area of Bisleri
operation – from production to supply
planning & routes sales and MIS.
• Quickly understand the complex Bisleri
business processes and positioned
Navision as one single application to
cater all business areas.
• Accuracy of data / Information
• Speed of information flow
• Automation of information flow to
remove duplication of data entry
(Smart phone application)
• Automated MIS reporting to senior
management
PAIN AREAS
• Manual record keeping of production,
sales, receivables, payables and Finance
• Excel based MIS reporting
• No control over route sales and no
authentic information flow to
management.

21. Endemol
India Pvt. Ltd.
Largest
independent
television and
digital production
company in the
world
Endemol is the largest independent television and digital production company in
the world.
They cover all elements of the entertainment spectrum and have a global
presence in Several countries.
TECHNOLOGY ACHIEVEMENTS
Sun system based financial system and excel
based MIS reporting is replaced by Microsoft
Dynamics NAV 2013
• Automation of the financial processes.
• Budgeting and Budgetary control over
all expenses
• Approval mechanism of budgets and
all expense related transactions
• Accuracy of data / Information
• Custom built module to manage
retainers (contract based consultants)
• Automated MIS reporting to senior
management
PAIN AREAS
• Sun financial system was unable to cater
to dynamic reporting needs and ever
changing statutory requirements
• Frequent errors in collating data excel
and presenting it to the management
• No budgetary control over expenses and
no approval mechanism of the same

22. Manufacturing
Distribution
Hospitality
Media
Banking
NBFC
Expertise in
developing
cutting edge,
innovative
solutions for
various
industries.
Services
NBFC
Manufacturing
Hospitality
Trading & Distribution Media
Banking and FinanceServices
Fiji Housing
Authority
MMS Maritime
(India)

23. Manufacturing
Telecom
Distribution
Hospitality
Media
BFSI
Real Estate
Expertise in
developing
cutting edge,
innovative
solutions for
various
industries.
BFSI
Manufacturing
HospitalityDistribution Media
Consulting PartnersTelecom
Ecommerce
Real Estate Services

24. London Hamburg Mumbai
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