A quick brief of who we are, our capabilities and methodologies when building or promoting websites.

1. Morillas Branding Agency
7/4/2016

2. Who We Are?
A boutique agency
specializing in WordPress
development and SEO for
small-medium size businesses.

3. What We Do
• WordPress website development
• eCommerce sites, directories, multi-vendor
• Content writing, editing and translation
• Search engine optimization
• Social Media marketing
• Audio & video solutions
What We Don’t Do
• Sponsored google campaigns, PPC
• Sponsored Facebook/Twitter advertising - Rarely
• Black hat SEO
• Website development outside of WordPress

4. Our Team
Natan- Project management and
business strategy
Ditsa- Development, Content & SEO
Also with us on a per-project basis:
1 PHP Developer, 1 security expert, 2 translators,
2 multimedia professionals
*Currently recruiting developer and social media specialist

5. Our Methodology
When creating a new website:
1. Understand the client’s business
Needs and capabilities, challenges, competitors, target audience etc.
2. Characterize responsive design & branding
Based on chosen template and existing materials
3. Build a solid structure
Main pages, post types, categories and tags based on keyword research
4. Create SEO-oriented content
Conversion, UX, SEO and loading time are always a consideration
5. Guidance and Support
Instruct customer on how to insert content, manage orders and yoast SEO

6. Work Samples
Website development
Click images to view live

7. Additional Processes
Responsive Design and RTL

8. Additional Processes
Website accessibility
according to recent legislation

9. Our Methodology
When Optimizing a website:
1. Check existing stats
Sitemaps, htaccess,robots.txt, page speed, current location on google
2. Keyword research
Prioritize highly searched and non-competitive keywords
3. Meta tags and content editing
Using one focus keyword per page on all relevant page sections
4. Speed Optimization
CDN, caching, image compression, CSS+JS minify etc.
5. Highlight important data
Creating rich snippets using schema.org
6. Tracking and Follow up
Monthly stat reports, improve conversion and traffic according to findings

10. Quality Results

11. Additional Processes
Rich snippets, structured data
highlights and google maps

12. Additional Processes
Link building
Click image to view live

13. Some content we’ve written
• 8 Winning Tips On How To Create An E-learning
Environment On Wordpress
• How To Get Around Easily And Efficiently In
Jerusalem’s Public Transport Network
• Top 7 Jerusalem Restaurants That Locals Absolutely
Love
• New Discovery That Will MakeYour Organic
Spirulina Culture Thrive!
• Mysteries And Philosophy Of The Hebrew
Language
• All texts on http://www.omry-tech.com/
• All texts on http://www.gabiflexer.com/
• All texts on http://www.machine-fix.com/

14. Our Methodology
for Social Media Marketing
1. Consistent cross-platform branding
2. Join relevant interest groups & connect with
industry leaders
3. Build a reputation- Contribution to group
discussions & leads pick-up
4. Post articles, images, videos, special offers,
coupons, new products etc.
5. Scheduled posts across multiple platforms

15. Work Samples
Social Media Marketing
Click on the Image to view live accounts

16. We look forward to
working together!
Natan Gammer
+972-54-4907917 | natan.gammer@gmail.com
Ditsa keren
+972-54-5888-432 | ditsa20.13@gmail.com
www.web-content-wizard.com