Discover how The Visibility Project was the cornerstone of Bridgestone EMEA’s digital transformation, aiming to fulfill the #1 customers' need: increased supply visibility. This story was presented at the 2018 Gartner Supply Chain Executive Conference, by Henri-Xavier Benoist (VP Supply Chain & Procurement EMEA, Bridgestone Europe) & Anneleen Tronquo (Partner at bluecrux).

1. THIS IS
NOT
about …

2. THIS IS NOT about …

3. Journey towards
Reliable Visibility
THIS IS a story about VIPs…

5. Customer Request
Service First
Excellence in Execution
Competition is
moving
Visibility, the name of
the game…

6. Bridgestone Tyres Supply Chain in Europe…
6000 SKU’s

7. Customer collaboration platformReliable future delivery date
Visibility = Connecting our Supply Chain to our Customers
Plant Distribution Point of Sales Final customer
?
#1 in case of Non-Immediate-Availability
 Focus Retail Customers
 Up to 5 weeks Visibility

8. Customer collaboration platform
Plant Distribution Wholesaler
Promise Tyres not Produced yet
 Focus Wholesalers
 2 months Visibility
#2
Visibility = Connecting our Supply Chain to our Customers

9. Supply Chain Organisation Coverage
7 regions
EMEA
BSEU
Bridgestone
NORTH
Region
Bridgestone
CENTRAL
Region
Bridgestone
SOUTH WEST
Region
Bridgestone
SOUTH
Region
Bridgestone
EAST RegionBridgestone
WEST Region
TCE &
EUPG/EUEC
SPG
CUSTOMER
SERVICE
PLANNING LOGISTICS
ONE STANDARD ORGANISATION

10. 10
Opening the Visibility Box
>800 people in 6 regions,
18 countries
One Supply Chain Organisation:
- Customer Service
- Planning
- Operations
now all under 1 umbrella!
Systems:
- OMP Planning Suite
- SAP R/3 and ATP
Processes:
- Production Planning
- Distribution Planning
- Transport Planning
- Order Promising
- Final Distribution

11. 11
Not « rocket science », however still a nice puzzle…

12. MANDATORY TURNAROUND

13. LOOKING BACK

14. A PROMISE IS A

15. The life of all our stakeholderschanged in
order to contribute to a Reliable Customer Promise
CUSTOMER
“I have longer visibility for my orders and my pre-orders.”
DISTRIBUTION PLANNER
“My new tool (OMP) optimizes the distribution of tires over
the full network and makes sure the deployments are
feasible, fair and reliable.”
TRANSPORT PLANNER
“We made the impossible possible.
On-Time Stock Transfer Execution:
from 70% to 95%.”
CUSTOMER SERVICE AGENT
“I have visibility on future availability in time and in the
network.
I can even promise orders on production plans.”
SALES
REPRESENTATIVES
“I adhere to
the rules of the
Order Management
Policy.”
PRODUCTION PLANNER
“Production for Committed Orders has
Priority.”30
38 126
550
15

18. Success= Quality x Acceptance x People

19. MOUNTK
MOTIVATING PEOPLE BY REALISING A SUCCESSFUL EXPERIMENT1

20. MOUNTK
2 BUILDING AN EXPLICIT CHANGE ORGANISATION
Project Team Change
SponsorChange Agent
Change Agent
Change Agent
Key UserKey User
End User
End User
End User
End User
End User
End UserEnd UserEnd UserEnd UserEnd UserEnd User
End User
End User
End User
End User
End User

21. MOUNTK
3 CHANGE IMPACT ASSESSMENT AS BASE FOR TRANSFORMATION PLAN

22. MOUNTK
4 MONITORING CHANGE READINESS BY SURVEYS

23. MOUNTK
5 Vi-P MARKETING & COMMUNICATION CREATING ENGAGEMENT

25. 2013 2014 2015 2016 20172013 2014 2015 2016 2017
0% 0% 0%
4%
5%
2013 2014 2015 2016 2017
Financial Success
5,5 M€ Investment - ROI 2,5 y - Project in budget and ahead of timing
Customers Trust
Win win value chain
More agile supply chain
Sales on Future Visibility: UP
Inventory: DOWNLogistics cost: Down
Transfers Plants to Markets Reliability
Logistic team
engagement

26. Our s in Vi-P!

27. - Start from customers
- Consider business capabilities end to end
- Address articulations of different processes
- Pragmatic design
- Trades offs, compromises
- Time and budget names of the games
Project - What is in it for Supply Chain Professionals?
1/31/3 1/3

28. There is more to come… our Digitization journey continues
2005
2020
2010
2015
Kaname 2
2025
Production Plan Distribution Plan Order promiseRaw Material Plan
Kaname:
Central Supply Chain
Ownership &
Foundation
Demand Plan Collaborative planning
Visibility
Forward
B2B PlatformS&OP → IBP Raw material
Planning
Smart Factories

29. Henri-Xavier Benoist
VP Supply Chain & Procurement EMEA
Anneleen Tronquo
Partner bluecrux