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ELA award - Vi-P Project

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Project presented by Bridgestone and bluecrux to the ELA award
Winner of the public's prize

Published in: Business
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ELA award - Vi-P Project

  1. 1. THIS IS NOT…
  2. 2. Journey towards Reliable Visibility THIS IS a story about VIPs…
  3. 3. Customer Request Service First Excellence in Execution Competition is moving Visibility, the name of the game…
  4. 4. Bridgestone Tyres Supply Chain in Europe… 6000 SKU’s
  5. 5. Reliable future delivery date Visibility = Connecting our Supply Chain to our Customers in case of Non-Immediate-Availability  Focus Retail Customers  Up to 5 weeks Visibility Plant Distribution Point of Sales Final customer ? #1
  6. 6. Customer collaboration platform Plant Distribution Wholesaler Promise Tyres not Produced yet  Focus Wholesalers  2 months Visibility #2 Visibility = Connecting our Supply Chain to our Customers
  7. 7. 8 Opening the Visibility Box >800 people in 6 regions, 18 countries One Supply Chain Organisation: - Customer Service - Planning - Operations now all under 1 umbrella! Systems: - OMP Planning Suite - SAP R/3 and ATP Processes: - Production Planning - Distribution Planning - Transport Planning - Order Promising - Final Distribution
  8. 8. MANDATORY TURNAROUND
  9. 9. LOOKING BACK
  10. 10. A PROMISE IS A
  11. 11. The life of all our stakeholderschanged in order to contribute to a Reliable Customer Promise CUSTOMER “I have longer visibility for my orders and my pre-orders.” DISTRIBUTION PLANNER “My new tool (OMP) optimizes the distribution of tires over the full network and makes sure the deployments are feasible, fair and reliable.” TRANSPORT PLANNER “We made the impossible possible. On-Time Stock Transfer Execution: from 70% to 95%.” CUSTOMER SERVICE AGENT “I have visibility on future availability in time and in the network. I can even promise orders on production plans.” SALES REPRESENTATIVES “I adhere to the rules of the Order Management Policy.” PRODUCTION PLANNER “Production for Committed Orders has Priority.”30 38 126 550 15
  12. 12. S= Q x A x P MOUNTK
  13. 13. MOUNTK MOTIVATING PEOPLE BY REALISING A SUCCESSFUL EXPERIMENT1
  14. 14. MOUNTK 2 BUILDING AN EXPLICIT CHANGE ORGANISATION End User End User End User End User End User End UserEnd UserEnd UserEnd UserEnd UserEnd User End User End User End User End User End User Project Team Change SponsorChange Agent Change Agent Change Agent Key UserKey User
  15. 15. MOUNTK 3 CHANGE IMPACT ASSESSMENT AS BASE FOR TRANSFORMATION PLAN
  16. 16. MOUNTK 4 MONITORING CHANGE READINESS BY ADKAR SURVEYS
  17. 17. MOUNTK 5 Vi-P MARKETING & COMMUNICATION CREATING ENGAGEMENT
  18. 18. 2013 2014 2015 2016 2013 2014 2015 2016 Financial Success 5,5 M€ Investment - ROI 2,5 y - Project in budget and ahead of timing 0.0% 0.0% 3.0% 4.2% 2014 2015 2016 H1 2016 H2 Customers Trust Win win value chain More agile supply chain Sales on Future Visibility: UP Inventory: DOWNLean logistics: UP Transfers Plants to Markets Reliability Freight & BC engagement
  19. 19. Our s in Vi-P!
  20. 20. - Start from customers - Consider business capabilities end to end, - Address articulations of different processes - Pragmatic design - Trades offs, compromises - Time and budget names of the games Project - What is in it for Supply Chain Professionals? 1/3 1/3 1/3
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