This is the full presentation of our #bluecruxbites session on Thursday 11 March, 2021.

1. HI, WE’RE
BLUECRUX

2. HI, WE’RE
BLUECRUX
Beecees you will hear
or see today
Ruben Van Assche
(Supply Chain & Ops
Professional)
Joris Sepelie
(Supply Chain & Ops
Professional)
Stef Peeters
(LOP Product Specialist)
Senne Vermeersch
(LOP Product Owner)
Jan Clays
(HR)

3. 3
BC Bites
18h00
Welcome!
18h05-18h15
Getting to know Bluecrux
18h15-18h35 ABI
18h35 -18h55 -ROCHE
19h05-19h35
Pizza delivery around 19h00. Please take
a picture and send us your pizza-
inspiration moment! To
marketing@bluecrux.com.
Ask your questions in the chatbox.
Depending on the question, we cover it in
real time or at the end of each part. Jan
will coordinate the questions.
If you want to get in touch after this
event, feel free to send an email to
jan.clays@bluecrux.com
19h45-…
Wrap up and time for
additional questions.
19h35-19h45
5 things that make us
different from other
consulting companies
What we will cover today

4. What do
you expect?
Let us know in the chat!

5. Who are
we?

6. 6
WHO WE ARE
2011
The Crux
Bluegrass Consulting
2 small Supply Chain Consulting
organizations in Belgium
2019
Bluecrux = The Crux + Bluegrass Consulting
BINOCS launch
2020
Launch bluecrux
Inc (US)
The bluecrux story
2015
First US team members
Continued growth
+/-30
+/-90
+/-120
2021
Consulting: evolve
Binocs: scale up
LOP: Innovate
Goal: +/-170
2022
…

7. 7
7
we build tomorrow’s
value chains,
for a better future

8. WE BUILD TOMORROW’S VALUE CHAINS FOR A BETTER FUTURE
Premium advisory services to rethink
business operating models for global
companies like Johnson & Johson,
Bridgestone, AB InBev, Roche, etc.
Bluecrux enterprise cloud software for
digitalizing resource planning and
scheduling processes, trusted by some
of the biggest companies in the world
like GSK, Pfizer, Novartis, Merck, etc.
Bluecrux enterprise digital supply
chain twin technology for resilient
supply chains to support companies
like Amway, J&J, Toyota, Tereos etc.
in their digital transformation.
+/-65 Supply chain consultants
+/- 40 Product consultants,
developers and other roles
+/- 20 Product consultants,
developers and other roles

9. WE CONNECT THE DOTS IN MANY INDUSTRIES
PLANNING
DISTRIBUTION
OPERATIONS
TRANSFORMATION
CUSTOMER
WORKFORCE
DIGITALIZATION
LIFE SCIENCES
FOOD & BEVERAGES
MANUFACTURING
SERVICE LOGISTICS & PARTS
CHEMICALS

10. 10
Any company
you would
like to work
for?
THEY TRUST US…

11. # bluecrux
Let’s drink to
optimized
planning
Joris Sepelie

12. Nice to meet you!
Joris Sepelie
Supply Chain & Operations Professional
Beecee °Apr/2018
Part of: PLAN Squad

13. Today we talk about the…
1
2
3
WHO & WHAT? – Introduction to AbInbev & a typical project roadmap
HOW & WHO? – Project activities as a consultant in a design track
OUR APPROACH – Creating a clear structure and scope to deliver the project
4 WHAT ELSE? – Building a relationship with the customer

14. WHO & WHAT?
1 Introduction to Ab InBev &
a typical project roadmap

15. 15

16. 16
16
50%
50%
?

17. 17
17
5 GLOBAL BRANDS – MANY LOCAL BRANDS
THIS BEER WAS ORIGINALLY LAUNCHED AS A CHRISTMAS BEER AND IS NAMED AFTER A
(CHRISTMAS) STAR.
THIS BEER IS THE MOST ADVERTISED DRINK BRAND IN THE USA (WHICH MAY OR MAY NOT
BE REQUIRED BECAUSE IT’S NOT A VERY GOOD BEER).
THIS BEER WAS SET TO MOVE TO JUPILLE FOR BREWING, BUT THE BREWERY IN JUPILLE
COULDN’T CREATE THE SAME QUALITY AND TASTE AS THEY DID IN THE BREWERY IN THE
TOWN THAT GAVE ITS NAME TO THIS BEER.
ONE OF THE TOP-SELLING BEERS WORLDWIDE (MAYBE A BIT LESS SO THIS PAST YEAR) AND
DUE TO ANTI-TRUST ISSUES AT THE TIME OF THE ACQUISITION, ABINBEV DOES NOT HOLD
THE RIGHTS TO SELL THIS BEER IN THE USA.
THIS BEER IS MARKETED (AND CERTIFIED) AS AN ABBEY BEER EVEN THOUGH PRODUCTION
IS NO LONGER IN AN ABBEY (ALTHOUGH THE ABBEY STILL EXISTS AND RECEIVES ROYALTIES
FROM ABINBEV FOR THE USE OF THE NAME).

18. 18
18
Establish a
DEMAND-DRIVEN SUPPLY CHAIN
that can quickly
RESPOND TO MARKET CHANGES
as well as
SUPPORT GLOBAL GROWTH
in beer volumes and types

19. BLUECRUX CHAPTERS AT ABINBEV
Supply chain roadmap
1
2
3
4
The question: make an overview of all
ongoing supply chain projects
The deliverable: short-term & long-
term supply chain roadmap with
sequencing of projects to bring supply
chain maturity up
MD readiness strategy
Planning system design System MD preparation
The question: support design workshops
with our experience and knowledge of
the planning system and processes
The deliverable: Design concept book &
implementation plan (and pre-
requisites)
5
The question: determine the master data
readiness for OMP implementation and
recommend the way forward
The deliverable: readiness plan and data
strategy recommendations
The question: drive master data clean-up and
collection in preparation of start of system
sprinting
The deliverable: Comprehensive master data
bible with SAP data fields, planning mapping
and pre-requisites for data delivery
Business user stories
The question: write business user stories
for planning processes in scope of the
system
The deliverable: user story methodology
and user stories for MPS, DS and
MRP/Call-Off
6-7-8-…
Future?
Implementation program
with testing support,
training creation, go-live
preparation and hypercare
? ?

20. VALUE CREATION?
Supply Network Planning
- Visibility & accuracy
➔ on brewing, filling & resource capacity
- Generation of
➔ Automatic plan
➔ Scenarios to support decision making
➔ Overviews that allow SNP to allign with parties
on mitigation
- Centralized visibility on the stock levels
- Supplier confirmation via portal of delivery qty & date
- Generation of
➔ Optimized supplier allocation plan
➔ Automatic & correct purchase orders
➔ Scenarios to support decision making
MRP and Call-Off
- Visibility on actual sales & ahead/behind of line
- Generation of
➔ Automatically updated schedules
➔ Scenario’s to support decision making
➔ Delta from initial plan
Scheduling
3 workstreams
Business Benefits
- Global yield
- Realistic plan
- Enable sales growth
- Workload
KPI’s
➢ Change over time
➢ Plan attainment
➢ Duration per
planning scenario
➢ FTE
-5%
50 → 75%
3 weeks → 1
hour
Clear benefits
30%
reduction
Description

21. HOW?
2 Project activities as a consultant in
a design track

22. WHAT DOES A DESIGN PHASE LOOK LIKE?
As-is
Interviews
Requirements list
Workshop
preparation
Design
workshop
Design document
Design
blueprint
(Process,
functionalities &
system)
Design validation
Workshop
slide deck
Concept book

23. WHAT DOES A DESIGN PHASE LOOK LIKE?
As-Is interviews
Workshop slide
decks
Design workshop
Design blueprint
Concept book …TO WORKSHOP
PREPARATION
• Detail out new processes
• Create functional deepdives
on specific requirements
FROM INTERVIEWS…
• Questionnaires about process, scope, system landscape, …
• Finding out about roles & responsibilities
• Understanding the business context
• Finding the bottlenecks and planning constraints
• Current state of master data

24. WHAT DOES A DESIGN PHASE LOOK LIKE?
As-Is interviews
Workshop slide
decks
Design workshop
Design blueprint
Concept book …TO CONCEPT BOOKS
• Describing the process step
by step from a system
perspective
• Finalize functional deepdives
based on system way of
working
FROM WORKSHOPS…
• Work together with customer & software consultants
• Explain As-Is situation
• Design To-Be situation in the planning system
• Gather system requirements
• Define actions & follow-up topics

25. WHAT DOES A DESIGN PHASE LOOK LIKE?
As-Is interviews
Workshop slide
decks
Design workshop
Design blueprint
Concept book

26. OUR APPROACH
3 Creating a clear structure and
scope to deliver the project

27. SUPPLY CHAIN & OPERATIONS TRANSFORMATION

28. 28
NETWORK PLANNING
(FULL HORIZON)
SHOPFLOOR EXECUTION
MATERIALS REQUIREMENTS PLANNING (52
WEEKS)
MASTER PRODUCTION SCHEDULING & DEPLOYMENT PLANNING
(FULL HORIZON)
PROCUREMENT
CUSTOMER SERVICE
TRANSPORT MANAGEMENT
DETAILED SCHEDULING
(UP TO 2 WEEKS)
Strategic
Tactical
Operational
SC STRATEGY (5-10 YEARS)
FINANCE
Executional
S&OE
(0-16 weeks)
(P)S&OP
FINISHED GOODS WAREHOUSING
RAW & PACK MATERIALS
WAREHOUSING
DEMAND PLANNING
INVENTORY OPTIMIZATION
CONA
INVENTORY DEPLOYMENT
CALL-OFF
(UP TO 2 WEEKS)
RFS
RTP
SALES
SYSTEM B
SC processesout of scope of pilot
project
Other departments
Other process
Filling plan Brewing/upstream plan
Inventory balancing in DC
network
Raw material planning
Packaging material
planning
Filling & packaging
scheduling
Brewing/upstream
scheduling
Roadtanker scheduling Material call-off Delivery follow-up
TACTICAL NETWORK ALLOCATION
Capacity stock build Overflow planning
Distribution requirements
planning
Scenario building
SYSTEM A

29. COVERING THE FULL PRODUCTION PROCESS
RMs Milling/
Brew House
Fermentation Maturation Cold ageing Filtration BBTs
Bright Beer Tanks
Filling
& Packaging
Roadtanker Roadtanker
Mixing
Dealco
Optional
Optional
Roadtanker
Chilling
Roadtanker Roadtanker
Roadtanker
Roadtanker

30. AND THE CONNECTED SUPPLY CHAIN NETWORK
Leuven
Jupille
Belle-Vue
Repackers
Copackers
Export warehouse (Antwerp)
Second tier warehouse
Overflow warehouse
Hoegaarden
Arcen
Dommelen
Diekirch
Bremen
(modelled as overflow resource)

31. FROM A SCATTERED ORGANISATION
SNP Planner
Brew and Fill
By Region
By Pack Type
Call Off Team
Brewing
Schedulers
By Filling line
Fill Schedulers
MRP Planner
By Pack Type
By Region Raw Material
MRP Planner
By brewery
Local Call-Off team Local MRP & Call-Off
team
RUK*
Zone

32. TO A STREAMLINED ORGANISATION
Planner
Brew and Fill
Zone
By Region
By Pack Type
MRP Team Planner &
Call Off
Brew
Schedulers
By Pack Type
Fill Schedulers
Raw Material
MRP Team Planner &
Call Off
E2E Tactical planner
Network allocation

33. WHAT ELSE?
4 Building a relationship with the
customer

34. Dynamic
Rapidly changing
environment
Demanding
High expectations &
additional requests
Availability
Limited (time of)
resources
Trust
Our knowledge &
experience
Deliver
On time & high quality
Teamwork
Ready for a challenge
& honest
A COLLABORATION TO BE PROUD OF

35. Thank you!
Part of: PLAN Squad
Are you
following us
already…?
Joris Sepelie
Supply Chain & Operations Professional
Beecee °Apr/2018

36. # bluecrux
Ruben Van Assche
A day in the
life of…

37. Nice to meet you!
Ruben Van Assche
Supply Chain & Operations Professional
Beecee °Jan/2018
Part of: DOPS Squad

38. WHO & WHAT?
1 Introduction to Roche & the
project structure

39. Roche basic facts at a
glance
• Founded 1896 in Basel, Switzerland
• World’s largest biotech company
• Medicines in oncology, virology, inflammation,
metabolism and CNS
• Diagnostics department

40. Vacaville
SSF
Oceanside
Hillsboro
Rio *
Mannheim
Basel/Kaiseraugst
Penzberg
Singapore
Shanghai
Drug Substance
Drug Product
PT manufacturing sites
15 plants at 11 sites and 13,000+ FTEs
* To be phased out
Not included on graph: well-
established contract
manufacturing organization
(CMOs) network

41. New Planning Operating Model

42. In Short:
• Implementation new planning operating
model
• Complete overhaul
• New processes and new system
• Large scope
• Cut into smaller releases

43. 43
…TO CONCEPT BOOKS
• Detail out new processes
• List requirements
Pre-Design
Design
Implementation
Go-Live
Training
Hypercare
FROM WORKSHOPS…
• Gather with customer
• Understand As-Is situation
• Brainstorm on To-Be state
• Identify business requirements
WHAT ARE TYPICAL ACTIVITIES?

44. 44
Pre-Design
Design
Implementation
Go-Live
Training
Hypercare
.. TO IMPLEMENTATION AND THOROUGH TESTING
• Divided into 4 Sprints
• Each sprint starts with a demo
• 980 stand alone tests
FROM
REQUIREMENTS…
• > 150 business
requirements
WHAT ARE TYPICAL ACTIVITIES?

45. OMP
Train
End
User
Business
STRATEGY
• Originally on site training
• Virtual End user training (#250)
Pre-Design
Design
Implementation
Go-Live
Training
Hypercare
WHAT ARE TYPICAL ACTIVITIES?

46. How?
2 Project role & approach

47. My Current Role(s)
Role Do Don’t
Scrum Master - Follow up OMP progress
- Escalate issues
- Track defects
- Fix software defects
- Align functional details
- Create functionality
Testing Lead - Co-define tests
- Structure testing approach
- Track testing/ assign tester
- Track defects
- Test everything yourself
- Solve defects
Training
Coordinator
- Define storyline
- Structure preparation
- Prepare timelines
- Align business and Software implementer
- Create all slides
- Prepare all exercises

48. 48
Team
TRAINING EXAMPLE TEAM
- Know who you are working with
- Responsibilities
- Business
- IT
- Software implementer
- …
- Identify needs
STRUCTURE
COORDINATE
CONTENT
GO BEYOND
TEAM

49. 49
Content
CONTENT
- Facilitate process discussions &
workshops
- Organize handovers
- Interview people
- Collect existing documentation
- Ask questions!
TRAINING EXAMPLE
STRUCTURE
COORDINATE
CONTENT
GO BEYOND
TEAM

50. 50
Structure
STRUCTURE
- Help the team achieve results
- Connect the correct people
- Define approach (video’s, online, who
to train)
- Create timelines and a tracker
- Define storyline and who can translate
to slides
TRAINING EXAMPLE
STRUCTURE
COORDINATE
CONTENT
GO BEYOND
TEAM

51. 51
Coordinate
COORDINATE
- Identify bottlenecks
- Chase the correct people
- Review videos and decks
TRAINING EXAMPLE
STRUCTURE
COORDINATE
CONTENT
GO BEYOND
TEAM

52. 52
Go Beyond
GO BEYOND
- Identify process gaps and propose
solution
- Clarify vague process steps for the team
- Bluecrux to back you up
- ….
- Be the expert!
TRAINING EXAMPLE
STRUCTURE
COORDINATE
CONTENT
GO BEYOND
TEAM

53. Enjoy!
3 - Dare to ask, people are very helpful!
- Be ready to make mistakes, bluecrux has
your back!

54. Thank you!
Ruben Van Assche
Supply Chain Consultant
Beecee °Jan/2018
Part of: DOPS Squad
Are you
following us
already…?

55. 11/03/2021
55
PIZZA
BREAK!
Take a picture of your pizza-inspiration moment
& send it to marketing@bluecrux.com
LIKE IT? SHARE IT!

56. # LightsOutPlanning
Let’s dive into
the world of…

57. Nice to meet you!
Senne Vermeersch
Product Owner
Beecee °Sep/2019
Stef Peeters
Product Specialist
Beecee °Sep/2016
Part of: LOP.ai Squad

59. Future Technology Landscape – Example View

60. 60
Solutions
Digital Supply
Chain Twin
Skills
Platform
Data
Cloud
Scalable
Secure
Interconnected
UX Driven
NextGen
Technology
Big
Data
AI / Machine
Learning
Optimization /
Simulation
Data Mining /
Crawling
Algorithmic
Processing
Cognitive
Services
• Digital representation of the physical value chain
• Built from granular internal & external data
• Contextualized with influencing factors
• Providing a near-time reflection of the real world
• Based on latest business intelligence
• Prescribing risks, opportunities & actions to take
• To enable disruptive E2E orchestration
Observe
Predict
Decide
Act
Internal External
Probabilistic
Planning
E2E Product
Flow Visibility
RC Capacity /
Inventory Opt.
Value Stream
Analysis
Financial IBP
Optimization
SC Planning
Control Tower

61. 5 core capabilities
to drive better end-to-end supply chain orchestrations
Create a virtual
twin
Set smart
parameters
Get
end-to-end
visibility
Run
end-to-end
simulation
Monitor the
control tower
Create a digital
twin of your
supply chain
network
Set smarter
parameters &
anticipate the
future
Get end-to-end
visibility across
your value chain
Simulate &
optimize end-to-
end to drive better
results
Monitor your
control tower and
focus on what
really matters

62. Some of our customers

63. LET’S DIVE INTO THE TOOL

67. « What does the typical day of a LOP.ai Product
Specialist look like? »

68. • Data Gathering
• Data Processing
• Data Analysis
• Running our LOP models on the data
• Getting insights out of the data and
communicating them to management
• Write requirements for new features
• Ensure new features are being
developed with a customer mindset
• Testing of new features
• This all while collaborating closely with
our development team
Create value and have an
impact for the customer
Create value and have an
impact for the product
CONSULTANCY PRODUCT

69. 07:15 – (Trying to) Wake Up

70. 08:30 – Meeting with the customer
• Discuss latest progress on backlog
• Discuss needed data for project
• Do a product demo
• Report insights out of our tool to the customer

71. 09:30 – Data Analysis & Data Processing

72. 11:00 – Make a Virtual Twin out of customer data
Unleashing our models on the data! But only after configuring them first! 😉

73. 12:00 – Lunch Break!!!

74. 13:00 Daily stand-up Scrum meeting (& coffee)

75. 13:30 – Testing & Writing new User Stories-

76. 16:00 – Sprint Review

77. 17:30 – To the bar!
Photo of us at the bar here

78. Someone with a razor-sharp analytical mindset, and an affinity with data.
Overall interest in software development and technology is a plus!
Someone who likes to stay up-to-date with the latest innovations in supply
chain & operations.
A person with the ability to bring across a message and who can place
himself/herself in the shoes of the customer, in order to consistently exceed
the customer’s expectations.
Knowledge of data analysis tools such as Python, or willingness to learn
about them, is a plus, but certainly not required.
Someone who is a team player and a person that likes to have fun!
Who would be an awesome addition to our tribe?

79. Working with a small, but rapidly growing team of different backgrounds AND the ability to
fall back on the big bluecrux-family as well
High variety and flexibility in the work that you do – truly every day is a different day at
LOP.ai.
The opportunity to take up a high level of responsibility right from the start. Steep learning
curve is assured!
Ability to work on innovative projects for some of the largest international companies in the
world
Working on a cutting-edge software tool that is trying to set a new industry standard makes
for a great source of inspiration
The 5 best things about working @LOP.ai

80. Thank you!
Senne Vermeersch
Product Owner
Beecee °Sep/2019
Stef Peeters
Product Specialist
Beecee °Sep/2016
Questions? Let’s connect!
Are you
following us
already…?

81. # bluecrux
WHY
BLUECRUX?
5 things that make us different from
other consulting companies

82. You won’t be one in many, evolving both in a
personal & professional way, as from day one.

83. You’re going to love AND live our values

84. You’ll work with (not ‘for’) a various range of
multinational customers, generating significant
impact

85. You’ll have room for creativity & intrapreneurship
– within a supportive & open environment

86. You’ll be surrounded by a group of enthusiasts,
learning from and having fun with each other

87. 87
87
Because we Care about Wellbeing
EMPLOYEE
WELLBEING
SOCIAL
ECO
COMMUNICATION
&
ENGAGEMENT
Physical Wellbeing
Mental Wellbeing
Ergonomics
E.g. Padlet post on ideal seating
Sport
E.g. SquadStep, Running, Padel
Food
E.g. Vegan recipes, lunch/breakfast
Medical
E.g. Flu vaccination, blood donation,
First Aid Workshop
BC Connection
E.g. Virtual games, Virtual Haka,
OLAF
W/L Balance
E.g. Focus management training,
Work from home efficiency videos
Burnout Prevention
E.g. First Aid for Psychological
Problems
Stress Management
E.g. Yoga, Smile at Work
BC In The Spotlight
E.g. A day in the life of, Work
anniversary
Initiatives, activities,
communication
Feedback, priorities,
surveys

89. WE WILL CONNECT
WITH YOU
in the coming days…