This document discusses strategies for optimizing videos for search engines. It covers how videos are found online, the importance of YouTube, and whether videos should be posted to sites or hosted on a website. It provides tips for optimizing videos on YouTube and a website, including submission, ranking factors, metadata, on-page elements, site structure, and sharing options. It emphasizes that video now dominates search and that both posted and hosted video strategies should be used to maximize exposure and drive traffic.