Uploaded byDave Woodson
Video Marketing for Small Businesses
The document provides 5 reasons to use video for businesses: to reach a broader audience, alleviate doubts in the buying process, create and build brand, highlight talents and products, and increase conversion rates by 6 times. It then discusses why businesses don't use video due to being overwhelmed by technology, not knowing where to start, being camera shy, editing concerns, and videos appearing amateurish. Statistics show that over 4 billion hours of videos are watched per month, with 72 hours of new content uploaded every minute to the 1 billion monthly users on video platforms.
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Video Marketing for Small Businesses
- 2. 5 reasons touse video
- 3. 5 reasons touse video • reach a broader audience
- 4. 5 reasons touse video • reach a broader audience • help alleviate doubt in the buying process
- 5. 5 reasons touse video • reach a broader audience • alleviate doubt in the buying process • create and build brand
- 6. 5 reasons touse video • reach a broader audience • alleviate doubt in the buying process • create and build brand • highlight your talent and/or product
- 7. 5 reasons touse video • reach a broader audience • alleviate doubt in the buying process • create and build brand • highlight your talent and/or product • 6X more likely convert
- 8. Why businesses don’tuse Video: overwhelmed by technology don’t know where to start camera shy editing amateurish don’t understand SEO time consuming
- 9. Some Stats: • over4 billions hour of videos per month
- 10. Some Stats: • over4 billions hour of videos per month • 72 hours of content is upload every minute
- 11. Some Stats: • over4 billions hour of videos per month • 72 hours of content is upload every minute • 1 billion monthly users
- 12. Some Stats: • over4 billions hour of videos per month • 72 hours of content is upload every minute • 1 billion monthly users • 50X greater chance of being on the
- 14. Why does itMatter?
- 15. Why does itMatter?
- 16.
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- 19. How to builda brand
- 20. How to builda brand • Relevant
- 21. How to builda brand • Relevant • Valuable
- 22. How to builda brand • Relevant • Valuable • Consistency
- 23. How to builda brand • Relevant • Valuable • Consistency • Calls-To-Action
- 24.
- 25. Creating Relevant Content Answercustomer questions
- 26. Creating Relevant Content Answercustomer questions Optimize your Title
- 27. Creating Relevant Content Answercustomer questions Optimize your Description
- 28. Creating Relevant Content Answercustomer questions Optimize your Tags
- 29.
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- 35. Creating Content Scripting •Create anoutline •Have a conversation
- 36. Creating Content Scripting •Create anoutline •Have a conversation •Be brief
- 37. Creating Content Scripting •Create anoutline •Have a conversation •Be brief •Be visual
- 38.
- 39.
- 40. Creating Content Calls-To-Action •What todo it •Why do it
- 41. Creating Content Calls-To-Action • Whatto do it • Why do it • How to do it
- 42.
- 43. Why you shouldbe using
- 44. Why you shouldbe using
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- 48. Implementation: Pick the bestequipment you & budget Plan Keep video under 2 minutes don’t worry about editing - yet Publish it Share with your social network
- 49.