This document discusses the importance of rebranding Olay skin care products. It notes that competition in the cosmetics industry is increasing, so rebranding is crucial for companies to remain successful. Olay redesigned its even skin tone foundation packaging to a light blue heart-shaped box, which has been popular with female consumers. The rebranding aims to maintain the product's full coverage benefits while giving skin a glowing look. The company will use various marketing channels to satisfy customers and ensure the rebranding is effective among women of all ages.