This document provides instructions for creating a website usage dashboard in Tableau using data from Google Analytics. The dashboard will include large callouts of overall statistics, a timeline to select a date range, charts showing top destinations, sources, and locations of visitors, and the ability to filter the charts interactively. Bars in the destination chart can be clicked to navigate to those pages.

1. How to View Your Website
Stats in Tableau
Ben Jones
@DataRemixed

2. Here’s what we’ll build in this tutorial
A website usage dashboard,
Including:
1. Large call-outs of overall stats
2. Ability to select which statistic
you’d like to see
3. Timeline with ability to change
range of dates
4. Top destinations, sources and
social sources
5. Visitor location world map and
top country list
6. Ability to filter all charts on the
dashboard by selection
7. Ability to navigate to destination
pages by clicking on red bars
8. Logo image file

3. Connect to Google Analytics from Tableau Desktop
1. Connect to Data 2. Enter Credentials 3. Choose Fields

4. Create Parameter & Calc Field to Switch Between Different Stats
1. Create a New Parameter
2. Create a New Calculated Field that
links to the Parameter

5. Create a Calc Field that turns the Destination into a URL

6. Create 4 Top Stats Callout Boxes

7. Create a Timeline View

8. Create a Bar Chart of Top Destination Pages
Be sure to add
“Site URL” to
the Level of
Detail

9. Create Similar Bar Charts for Source & Social Source

10. Create a World Map and Country List

11. Put them all together on a New Dashboard

12. Be Sure to:
• Apply Date Slider
Filter to All
Worksheets
• Use All Sheets as
Filters
• Add Images, etc.
Create a New Dashboard Action to Link
Destination Bars to URLs
Put the Finishing Touches on the Dashboard