Delivered as part of an IRE 2013 Panel Discussion along with Ryan Murphy of the Texas Tribune, Steve Thompson of the Dallas Morning News and Matt Waite of the University of Nebraska-Lincoln

1. IRE Conference 2013
BEN JONES
bjones@tableausoftware.com
@DataRemixed
Beyond the written word
with

2. Working at Tableau
(a story told two ways)

3. Version #1

4. Our Mission Statement!

5. We’re locating by the beautiful
Lake Union in Fremont, under a
magnificent bridge.

6. If you follow the bridge to the
end, there’s a troll underneath.
You gotta love that, right?

7. I have to admit, we’re a pretty
wacky bunch.Yep, those are clown
noses (thanks again, Kelly Martin!)

8. Version #2

9. Working at Tableau
• At Tableau Software, it’s our mission to help you see and
understand your data
• Our headquarters is in Fremont,WA by Lake Union.
• It’s a really beautiful place with an amazing bridge overhead.
Very visually stimulating.
• There’s even a huge statue of a troll at the end of the bridge,
just up the street from where we work. You really have to
see it to know how cool it is.
• We’re a really wacky bunch and sometimes wear clown
noses in the rain. No joke.You’d laugh out loud.

10. Which version do you prefer?
Which version drew you in?
Which version will you remember?
We’re Visual.

11. Why visual data?

12. Why visual data?
I II III IV
x y x y x y x y
10 8.04 10 9.14 10 7.46 8 6.58
8 6.95 8 8.14 8 6.77 8 5.76
13 7.58 13 8.74 13 12.74 8 7.71
9 8.81 9 8.77 9 7.11 8 8.84
11 8.33 11 9.26 11 7.81 8 8.47
14 9.96 14 8.1 14 8.84 8 7.04
6 7.24 6 6.13 6 6.08 8 5.25
4 4.26 4 3.1 4 5.39 19 12.5
12 10.84 12 9.13 12 8.15 8 5.56
7 4.82 7 7.26 7 6.42 8 7.91
5 5.68 5 4.74 5 5.73 8 6.89
This?
Or This?

13. This? or This?
http://blogs.wsj.com/venturecapital/2009/08/25/how-long-does-it-take-to-build-a-technology-empire/

14. Telling better stories with data on the web
What is it?
Who uses it?
Why do they use it?
When do they use it?
How do they use it?

15. FREE Windows software to quickly create and
share interactive data graphics on the web
What is

16. Who uses it?

17. Why Do They Use It?
Interactive Data =
Engagement + DwellTime
= IncreasedTraffic
+ Social Sharing

18. When do they use it?
Minutes Hours Days Weeks+
Time to build
Complexity
Static charts
Dynamic charts
Interactive dashboards
Multi-modal
visualizations
Programming RequiredVirtually
Impossible
I really
hope
not!
SimpleTools
(BeforeTableau Public)
**Caveat: this applies to most users.There are wizards like Jon Peltier and Jorge Camoes who can
do virtually anything with Excel, and programmers like Santiago Ortiz who will code an interactive
graphic so fast your head will spin. Again, this applies to mere “mortals” - like us 

19. Minutes Hours Days Weeks+
Time to build
Complexity
Static charts
Dynamic charts
Interactive
dashboards
Multi-modal
visualizations
Programming Required
I really
hope
not!
Simple Tools
Tableau Public
When do they use it? (AfterTableau Public)
**Caveat: this applies to most users.There are wizards like Jon Peltier and Jorge Camoes who can
do virtually anything with Excel, and programmers like Santiago Ortiz who will code an interactive
graphic so fast your head will spin. Again, this applies to mere “mortals” - like us 

20. Let’s look at some examples

21. April 15th, 2013 April 16th, 2013
Top: http://www.rawstory.com/rs/2013/04/19/shot-boston-marathon-bombing-suspect-tamerlan-tsarnaev-featured-terror-links-on-youtube//
Bot: http://latino.foxnews.com/latino/health/2013/04/18/boston-marathon-bombings-prove-tourniquet-is-lifesaver/
Right: http://www.guardian.co.uk/news/datablog/2013/apr/16/data-store-boston-marathon-explosions

22. Bottom Left: http://hetivalasz.hu/vilag/apokalipszis-japanban-36137
March 11th, 2011 March 12th, 2011
Top Left: http://www.boston.com/bigpicture/2011/03/massive_earthquake_hits_japan.html
http://www.newscientist.com/blogs/shortsharpscience/2011/03/interactive-graphic-japans-dea.htmlRight:

23. In minutes? Really?
http://seattlebubble.com/blog/2013/05/28/case-shiller-seattle-home-prices-shot-up-in-march/
http://www.lanacion.com.ar/1578198-tras-el-feriado-el-dolar-blue-avanza-hoy-y-sigue-sin-dar-respiroLeft:
Right:
..monthly or quarterly dashboards (think “Jobs Friday”)

24. Interactive Dashboards
http://healthintelligence.drupalgardens.com/content/outbreak-human-infections-avian-influenza-ah7n9-virus

25. Multi-ModalVisualizations
EmbedYouTube Embed Google Maps
http://dataremixed.com/2013/06/how-to-embed-a-google-map-in-tableau/
http://www.osmguy.com/2013/04/mlb-integration-by-team-visualization/Left:
Right:

26. Optimized for mobile
http://public.tableausoftware.com/views/AvalanchesT8/Dashboard2?:mobile=yRef:

27. Award Winning Data Journalism
http://www.globaleditorsnetwork.org/dja/Ref:

28. Usage of Tableau Public is Growing
http://www.tableausoftware.com/about/blog/2013/2/crossing-100-million-milestone-21304
…100M views and counting
Ref:

29. Tableau Desktop now free through IRE
For journalists, bloggers, and researchers
• Connect to .xlsx, .txt., .csv, odata
• Save to the web
• Embed & share
For companies & individuals
• Connect to many sources
• Save locally
• Server version available
http://ire.org/blog/ire-news/2013/06/20/tableau-makes-its-desktop-software-free-ire-member/Ref: