Uploaded byMarc Binkley
LinkedIn for Business
This document provides an overview of LinkedIn and how to use it effectively. It discusses what LinkedIn is, how to set up an account and basic functions like posting, connecting, and searching. It also covers more advanced topics like customizing your profile, linking to other social platforms, using LinkedIn as a CRM tool, and finding groups of like-minded people. The key takeaways are to use engaging visuals when posting, search by location to find relevant connections, and give endorsements and recommendations to others to foster reciprocity on the platform.
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LinkedIn for Business
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- 2. What good isa blank canvas?
- 6. Start where youare. Use what you have. Do what you can. - Arthur Ashe
- 7. • Participation • Shareyour own Experience • Fear Not Expectations
- 9. As of February,2013 • 200 Million Members worldwide • 7m+ members in Canada • Executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 85 of the Fortune 100 companies. • 2 million companies have LinkedIn Company Pages 3rd most visited Web property in the world.
- 11. Three Main RevenueStreams 1. Hiring Solutions 2. Marketing Solutions & Ad Sales 3. Premium subscriptions – CRM?
- 12. • What isLinkedIn? • Advanced list of resources • Setting up an account • Basic functions • Post, Connect, Search • Cool ideas Lesson Objectives
- 13. • What isLinkedIn? • Advanced list of resources • Setting up an account • Basic functions • Post, Connect, Search Lesson Objectives
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- 20. Most business people havean account The platforms change regularly. Take a deep breath.
- 21. • What isLinkedIn? • Advanced list of resources • Setting up an account • Basic functions • Post, Connect, Search • Cool ideas Lesson Objectives
- 22. Advanced List OfResoures
- 23. Google it –lots of great free resources. Careful of content older than May 2013.
- 25. Did that getyour attention?
- 26. The Time magazine coveris an example of a Social Object.
- 27. Social Object Attention Social Media SocialNetwork Distribution
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- 30. …now back toour show
- 31. • What isLinkedIn? • Advanced list of resources • Setting up an account • Basic functions • Post, Connect, Search • Cool ideas Lesson Objectives
- 33. I upgraded my account. Someof my features may be different from yours.
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- 38. Follow prompts for 100%completeness. Be Interesting & adjust settings. Unless changed, everything you enter is public and searchable.
- 39. What is one thingyou learned?
- 40. 3 Keys ToLinkedIn Profiles 1 Use a Nice Picture 2 Be Interesting 3 Copy others who do a great job
- 41. • What isLinkedIn? • Advanced list of resources • Setting up an account • Basic functions • Post, Connect, Search • Cool ideas Lesson Objectives
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- 48. Post, connect andsearch mechanics lead to everything else. prospecting, expertise, job search etc. It can be overwhelming. Take your time, define why you want to use it.
- 49. 3 Keys ToMechanics 1 Post with engaging visuals 2 Advanced search by postal codes 3 Follow up with people who’ve viewed your profile
- 50. • What isLinkedIn? • Advanced list of resources • Setting up an account • Basic functions • Post, Connect, Search • Cool ideas Lesson Objectives
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- 53. Give & GetProof
- 54. Give & GetProof
- 55. Give & GetProof
- 56. Give & GetProof
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- 62. What is one thingyou learned?
- 63. 3 Keys ToCool Ideas 1 Reciprocity – give to get. 2 Book time in your calendar to use it. 3 Grab pen and paper to answer WHY you want to use LinkedIn before getting on the platform.
- 64. • What LinkedInis • How to create your profile • How to create a company page • What social media is – objects & networks • Main mechanics – post, connect and search • How to customize links, link to Twitter, endorse & recommend, map connections, CRM, Groups for like-minded people Learning Summary
Editor's Notes
- #2 Title of the course / class
- #8 Please, share any thought that comes to your mind. You are the ones who will make this course betterListen to each other. We can disagree on issues, but there is no reason to disrespect our peersFail. Somewhere along the line, failing got a bad wrap. If you aren’t failing, you aren’t trying something newJust be you. We aren’t in a corporate office, so I’m not interested in what you think I want to hear. I want to know what you believe so that we can all learn from your experiencesTake it upon yourselves to contribute. We’ve built this course with lots of opportunity for discussion, jump in and participate!
- #9 Hopes and Fears
- #12 RecruiterTheir flagship recruiting product, Enables recruiters to do unlimited searches, share the results. Talent Pipeline - an additional service which enables recruiters to manage the pipeline of prospects that they're finding either on LinkedIn or off LinkedIn, job posts, a social layer on those job posts, so people can see who they know within a company that they're applying to up to 3 degrees to get their foot in the door. Job Postings - Falls under the hiring solutions umbrellaMarketing & Ad solutionsB2B focusCompaniescan target their followers with specific messages, introductions of new products, whitepapers with knowledge and expertise, and they can build a rapport with these highly valuable individual professionalsPremium SubscriptionsGive you more access to various features & benefits such asA complete list of who’s viewed your profileProfile Organizer – save and manage interesting profiles of peopleInMailMore Search Results
- #15 Contact management & networking
- #16 Job Seeking
- #17 Recruiting
- #18 Advertising
- #19 Thought leadership
- #20 Prospecting
- #23 Blue text links to LinkedIn resource list
- #25 Shocking surprise
- #28 Started developing this idea that social media isn’t just about the networksThere are basically two schools of thought about social media - social objects and social networksOnce I discovered the difference between the two understood why SM effort is not always proportional to followers
- #29 RelevantContent is what gets people’s attentionWhen we look at social media through the lens of social objects we find that the basic unit is a triadTwo people are connected by a social objectWe often think of these objects in terms of content marketingVideosArticlesTweetsPostsPodcastsEtc.Only thinking of social objects as content marketing limits it’s a lim
- #30 - Platforms like facebook, twitter and pinterest are just distribution and publication channels
- #36 Turn off your activity feed broadcasts while you’re upgrading your profile if you’re worried about your employer finding out
- #37 Also add company pages
- #38 Good example
- #41 Q&AWhat other Pearls did you learn from this?Be humanIt’s a conversationReach out to anyone you find interestingAsk questionsFind your voiceAmplify word of mouthLearnShareBuild relationshipsCustomer service
- #43 PostFrom your home profile – add links, files, videos, pictures, @ messages, select where to send.Curate NewsFrom Linkedin Today – customize the feeds to your industry
- #46 PostFrom your home profile – add links, files, videos, pictures, @ messages, select where to send.Curate NewsFrom Linkedin Today – customize the feeds to your industry
- #47 PostFrom your home profile – add links, files, videos, pictures, @ messages, select where to send.Curate NewsFrom Linkedin Today – customize the feeds to your industry
- #48 Show how to prospect people or jobs with marketing contacts near my postal code
- #50 Q&AWhat other Pearls did you learn from this?Be humanIt’s a conversationReach out to anyone you find interestingAsk questionsFind your voiceAmplify word of mouthLearnShareBuild relationshipsCustomer service
- #52 Customize the way the url links appear on your profileClick on Contact info to expand the lower sectionFor websites, select OtherTitleLink to URL
- #53 Turn on or off updates in email preferencesManage twitter settingsAdd apps
- #54 Endorsements show up on other peoples profiles – you can endorse others for what you believe they’re good at
- #55 Endorsements show up on other peoples profiles – you can endorse others for what you believe they’re good at
- #56 Endorsements show up on other peoples profiles – you can endorse others for what you believe they’re good at
- #57 Endorsements show up on other peoples profiles – you can endorse others for what you believe they’re good at
- #62 For groups of people actively discussing your interestsKeysJoining groups are a great way to jump in on conversations and topics that are related to your industryGroups are also a great way to network and meet new peopleShare articles that you think a group may like
- #64 Q&AWhat other Pearls did you learn from this?Be humanIt’s a conversationReach out to anyone you find interestingAsk questionsFind your voiceAmplify word of mouthLearnShareBuild relationshipsCustomer service