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The Secret Facebook Hack to Get More Interviews
- 1. The Secret Facebook Hack to Get More Interviews Naheed Somji Social Media Specialist #getCONNECTED2017
- 2. How I remember university… • Eat • Sleep • Study • Panic • Overwhelming existential dread • Finally go to class • Exams @NaheedSom #getCONNECTED2017
- 3. Chase your dream job • Don’t jump at the first offer you get • Don’t get complacent • You are worth more than you think! • Ask lots of questions (ask questions about what questions you need to ask) • Use this secret hack to get more interviews @NaheedSom #getCONNECTED2017
- 4. Okay, it’s not so secret • We’ll be using Facebook Ads to amplify your personal brand • Extremely targeted • Inexpensive • You will stand out
- 5. Today • By the end of this session you will have: 1. Created a Facebook Page for your personal brand 2. Set up a Facebook Ads account 3. Learn how to reach employees of your target company 4. Learn how to write social posts that grab attention • …and we’re going to try to do it in 35 minutes @NaheedSom #getCONNECTED2017
- 6. Setting up Facebook Pages and Ads • Before you open up Facebook: • Header image • Cover image • Target audience (which company do you want to work for?) • (Optional) Set up a landing page on your website
- 7. Part One: Starting a Facebook Page @NaheedSom #getCONNECTED2017 • Go to www.Facebook.com/pages/create • Select ‘Artist, Band or Public Figure’
- 8. Fill out your Page • Professional Headshot • 400x400 px • Cover photo that represents you • 850x315 px • Create a Username • @YourNamePage • Short Description • Steal from LinkedIn @NaheedSom #getCONNECTED2017
- 9. The four steps to setting up a Page • New profile photo ✔ • Awesome cover photo ✔ • Set up the username for easy promotion ✔ • Killer description ✔ @NaheedSom #getCONNECTED2017
- 10. Part One.Five: Creating a Web Page @NaheedSom #getCONNECTED2017 • This is optional but a great way to stand out • Website.com/COMPANYNAME
- 11. Part Two: Advertising • Go back to your News Feed • At the bottom right corner, click Ad • This will open up Facebook Ads Manager @NaheedSom #getCONNECTED2017
- 12. Setting up your campaign • Brand awareness means that your ad will be placed in front of your target audience multiple times • Traffic means that you will pay per click to your website @NaheedSom #getCONNECTED2017
- 13. Setting up your Ad Account • Choose your currency and time zone @NaheedSom #getCONNECTED2017
- 14. Choosing your audience • Basic: Target by company name • Advanced: Upload Custom Audience • Need full names, emails, addresses, postal codes etc. for at least 30 people • We’re going to go Basic @NaheedSom #getCONNECTED2017
- 15. Geography • Where is your target company located? @NaheedSom #getCONNECTED2017
- 16. Company targeting • Enter your target company’s name • Works best for larger companies • Use multiple companies @NaheedSom #getCONNECTED2017
- 17. Budget & Schedule • Spend no more than you want to spend • Recommended $5.00/day @NaheedSom #getCONNECTED2017
- 18. Super Simple Ad Creation @NaheedSom #getCONNECTED2017
- 19. Add an image (or two) • Choose an image, ideally of you or relevant to your brand • Connect your Facebook Page @NaheedSom #getCONNECTED2017
- 20. Post text • What your ad should say: “You are looking for [Insert Job Title]. Look no further.” “Tell the hiring manager that you just found the perfect candidate for [Insert Job Title].” @NaheedSom #getCONNECTED2017
- 21. Text and Headline • Add a URL • Add a Headline • [Name] at [Company] • Why [Name] Belongs At [Company] @NaheedSom #getCONNECTED2017
- 22. The seven steps to setting up a Page • Choose your campaign (Brand Awareness or Traffic) ✔ • Narrow your geography ✔ • Target by company name ✔ • Set a budget ✔ • Upload a relevant image ✔ • Connected your Page and your website ✔ • Write your targeted ad copy and headlines ✔ @NaheedSom #getCONNECTED2017
- 23. Why it works • Your audience is on Facebook • 79% of 30-49 year olds online use Facebook • These ads are completely different than what they usually see • Targeting allows you to bring relevance and value to their News Feed • The ad text is actionable • Even if the user is not in HR, they will mention it to someone who is
- 24. Questions?
- 25. Let’s connect • Twitter.com/NaheedSomji • LinkedIn.com/in/NaheedSomji • NaheedSomji.com/GetConnected2017 @NaheedSom #getCONNECTED2017
Editor's Notes
- You can tweet at me and connect with me on LinkedIn Who graduates this year? I graduated from UW and this is how I remember university…
- … and then you graduate. You’re left with Priceless experiences with a price tag. Now it’s time to get serious about finding a job
- First some advice Companies need you but there is a lot of competition so you need to stand out
- You can target everybody at the company you want to work at. But it takes a lot of time to set up so we won’t get through it all, slides available after
- But it takes a lot of time to set up so we won’t get through it all, slides available after
- Enter your Name
- 3 minutes FirstLastPage
- Description: 5 sentences Start with keywords/traits “Unconventional. Driven. Creative. Electric.”
- Enter your Name
- Name your Ad Set (top of screen)
- Name your Ad Set (top of screen)
- Launch the campaign at the same time you submit an application, or before depending on budget
- <20% text. Big, bold, professional, talented
- If multiple companies, be more vague “You are looking for a graphic designer. Look no further.” NOT “Are you looking…”