SlideShare a Scribd company logo
10 WAYS WE DROVE
100K VISITS IN
ONE MONTH
Understanding Social Media +
Content strategy to Grow Your Business
zion@atlasproject.co
@zionk20 - @atlasprojectco
ZION KIM
Partner, Atlas Project
I help for food.
October’s Numbers
November’s Numbers
Learn where they are coming from.
Look at your headlines.
Popular categories?
Google URL Builder
Why should they
care?
Learn
Audience’s
Goals and
Challenges.
Collect Info with
Interviews and
Online Surveys.
Facebook Groups
LinkedIn Groups
#Twitter
Quora
Forums
READ PEOPLE’S MINDS
Create Value &
Grab Their Attention
ANSWER QUESTIONS!
LINKEDIN
GROUPS
REDDIT HAS A
COMMUNITY
FOR JUST ABOUT
EVERYTHING.
MANY FACEBOOK GROUPS
These groups didn’t exist before,
so I made them.
LinkedIn Groups
Twitter Curator
Facebook Page
Reddit Subreddits
Forums
Who Has…
Twitter Followers?
Facebook Friends?
LinkedIn Connections?
Reach out to pages.
Accountability & Cosistency
Not every article is a winner.
9. Capture Leads with Offers
Offers ordered by which generate the most leads.
Are you ready for
the last one?
10.
10. LUCK!
ANY QUESTIONS?
ZION@ATLASPROJECT.CO
@ZIONK20 – TWEET @ ME!
WWW.ATLASPROJECT.CO
How do you run a proper
experiment?
Divide users into a control and a test group.
Run your change on the test group. Measure.
This is called a A/B test.
Highrise wanted to test their homepage signups.
They tested it
against a
long-form
sales letter.
Which one do you
think did better?
Surprised?
Tried a completely new redesign.
Which do you think did better?
Why did they get these results?
What happens when we put
the best two pages,
together?
The tests
never end.
How We Drove Over 100,000 Visits in One Month

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