How to Swim when you're Drowning in Data
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The document discusses how marketers are "drowning in data" and provides tips for overcoming this problem. It notes that in recent years, data trends have dominated areas like machine learning, mobile data, and data-driven marketing. However, too much choice and data can be stressful and lead to paralysis. The document recommends marketers define what "perfect" means for their goals, take action by learning how to use available data, and build a central source of truth for their data rather than procrastinating or seeking perfection.
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NMPignite: The Future of Performance- Feeds
This document discusses the importance of product feed management for online performance. It notes that 42% of consumers will increase online shopping in the future. Product feeds are crucial for shopping channels like Amazon but can face challenges like slow updates, stock levels and competitor pricing. The document recommends centralizing feed management and utilizing tools and APIs to leverage additional data sources and make strategic decisions. It promotes getting fundamentals correct and offers a free feed audit from NMPi, the performance marketing agency presenting on their approach to optimized feed management.
NMPignite: The Future of performance- Creative
The document discusses how display advertising should move beyond chasing clicks and instead focus on engagement and performance. It suggests replacing clicks with more meaningful engagement metrics to better align with business goals. Some strategies proposed include using offers and incentives, simplifying the purchasing path, applying relevant data, and measuring engagement through interactions beyond just clicks. The key is breaking down silos between teams and using data to build campaigns that provide value to customers.
Marketing In Times of Crisis- Incubeta Ignite 2020- Max Flajsner
Max Flajsner explores Marketing In Times of Crisis, discussing how businesses can work to mitigate risk in times of uncertainty.
Incubeta ignite - Why Successful Retailers Don't Think Digital
Business Director Amy Jackson from Incubeta takes us through her presentation "Why Successful Retailers Don’t Think Digital".
Amy focuses on key brands that are using both online and in store experiences to enhance their sales, service and strategy.
Incubeta Ignite X Marks & Spencer - Influencer Marketing
Marks and Spencer international's Hannah Tyrrell presents a piece on how to create the perfect strategy for an influencer marketing campaign, based on M&S's current influencer strategy. She explores monitoring success not only on ROI but also on maximising the value of the content provided.
Incubeta Ignite X The Planet Mark - From Talk to Action
Dave Carlos from the Planet Mark takes us through #ADecadeOfaction, exploring how businesses can bring sustainability policies into their work, without fear of 'greenwashing' in 2020 and beyond. An interesting look into how to 'sell' sustainability whilst keeping the purpose at heart.
Incibeta ignite google-measurement stategy (1)
Google UK speaker Alex Maximov, explains Measurement strategy in the industry, predicting upcoming shifts and trends in the current retail space that resides in an ever-changing digital marketing sphere.
Incubeta's Full-Funnel Approach to Paid Social Advertising
The paid social landscape can be difficult to navigate - the variety of platforms, formats, and KPIs can be overwhelming, especially if you’re trying to implement a comprehensive strategy that covers the entire marketing funnel. Our Head of Delivery, Craig Brown, shared his insights at a recent Masterclassing event, helping us to better understand a full-funnel approach.
Amazon: The Missing Piece of the Customer Journey
According to a Feedvisor study, two-thirds of US shoppers typically start their search for new products on Amazon. Customer journeys are changing and, with the continued rise of their advertising platform, it’s no surprise that digital spending is growing rapidly on the Amazon marketplace compared to Google and Facebook.
Key Takeaways
- How to use Amazon effectively in tandem with Google search to benefit performance across both channels
- Use data to better inform bidding decisions
- Effective ways of measuring and attributing performance across Amazon and your other channels
Incubeta Ignite: Building for the Next Billion Users
This document discusses building products and services for the next billion users who will come online in developing economies and rural areas over the next decade. It notes that while 50% of internet users are now in developed economies, that share will decline as growth happens primarily in developing areas. Key challenges for the next billion users include low-spec phones, lack of connectivity and high costs, and a need for localized content. The presentation outlines Google's strategy to address these challenges through products that work offline, are optimized for low memory, provide localized experiences, and are designed to be simple and accessible. Examples highlighted include Google Maps for two-wheelers, YouTube Go, an optimized Google Assistant, and Tez, Google's payments app for India.
Incubeta Ignite: Data - The Road Ahead
Kate Jervis, DQ&A's Head of Analytics, looks at the alternatives to cookie tracking in the wake of privacy concerns.
Incubeta Ignite: The Future of Advertising is Conversational
Explore AdLingo ad formats with Joystick's Farrach Qureshi, as she explains how we can use conversational AI to build relationships with customers new and returning.
Incubeta Ignite: Am I a Bad Person?
Incubeta's Director of Strategy, Damien Bennett, looks at how we can change the consumer's perception of the industry's use of data.
Incubeta Ignite: Building Bremont
Nick English, co-founder of Bremont Watch Company, discusses how he grew a British watch brand in a market dominated by the Swiss.
Incubeta Ignite: Change Your Mindset - Customer Experiences in Digital
Pauliina Jamsa, Global Senior Online Marketing Manager at Siemens, talks us through how we can develop customer experience in digital over the next 10 years.
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Marketing In Times of Crisis- Incubeta Ignite 2020- Max Flajsner
Marketing In Times of Crisis- Incubeta Ignite 2020- Max Flajsner
Incubeta ignite - Why Successful Retailers Don't Think Digital
Incubeta ignite - Why Successful Retailers Don't Think Digital
Incubeta Ignite X Marks & Spencer - Influencer Marketing
Incubeta Ignite X Marks & Spencer - Influencer Marketing
Incubeta Ignite X The Planet Mark - From Talk to Action
Incubeta Ignite X The Planet Mark - From Talk to Action
Incubeta's Full-Funnel Approach to Paid Social Advertising
Incubeta's Full-Funnel Approach to Paid Social Advertising
Incubeta Ignite: Building for the Next Billion Users
Incubeta Ignite: Building for the Next Billion Users
Incubeta Ignite: The Future of Advertising is Conversational
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The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
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Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
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- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
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- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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Design an eye-catching and inviting booth
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Plan your booth layout for maximum traffic flow
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Create memorable experiences that leave a lasting impression
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
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How to Swim when you're Drowning in Data
- 1. How to Swim When You’re Drowning in Data
- 2. 1 Machine Learning Year of Mobile Data Driven Marketing Automation Insight into Action
- 3. 2 Data Trends That Will DOMINATE Source: Econsultancy … in 2019?…in 2016…in 2017…in 2018
- 4. 3 Marketers will finally develop cross-channel view of customers and their behaviours Source: Econsultancy Brands will deliver the personalised communications we’ve been waiting for Marketers will adopt advanced marketing attribution for optimisation
- 6. 5 Source: Barry Schwartz, “Paradox of Choice”, 2005 Paradox of ChoiceLess is more – too much choice is stressfulHAPPINESS NO. OF CHOICES
- 7. 6 The Three P’s Why are we drowning in data?Perfectionism ParalysisProcrastination
- 9. 8 Take Action Know How to Use It
- 10. 9 Build Into Your Source of Truth
- 11. 10 “It Doesn’t Have to be Perfect!” Stop Saying: